The CW President Mark Pedowitz Hopes "The Carrie Diaries" will Bring Older Audiences

[JamesG]

Mark Pedowitz on "The Carrie Diaries"
by NELLIE ANDREEVA
Sunday January 13, 2013


The CW president Mark Pedowitz took the TCA stage to address a ton of topics.

Pedowitz said he likes “the simplicity of 1980″ and believes that the nostalgia factor will bring older audiences to "Carrie Diaries". He has no problem with that, stressing that broadening out the CW audience has been a priority for the CW and is reflected in the network’s fourth quarter ratings where the CW was virtually flat in the core 18-34 demo and up in total viewers.

And Pedowitz was actually flattered by NBC topper Bob Greenblatt’s jab during the NBC TCA session that the CW’s median age has risen above 41 years. “I’d like to thank Bob for giving us a shout out for doing what we set out to do,” Pedowitz said.

He did take a shot at Nielsen though, remarking that “I think they missed the boat in 18-34,” not being able to capture a large portion of the weaving done by younger viewers which is done digitally.”

http://www.deadline.com/2013/01/mark...g-cw-audience/