MTV Renews "Catfish" for 2nd Season

[JamesG]

MTV Renews "Catfish" Reality Series for Second Season
12/19/2012
by Michael O'Connell


MTV has ordered another season of "Catfish".

The reality series, which is a spinoff of the Catfish 2010 feature, follows a small documentary crew as they help individuals determine if the people they've met online are really who they claim to be. It stars Nev Schulman (from the film) and filmmaker Max Joseph.



“Catfish has truly captured the zeitgeist of the digital dating age,” said MTV Muiltiplatform EVP Dave Sirulnick at the time of the renewal.

“The show has resonated with our audience by portraying the real life journeys of individuals trying to navigate the highs and lows of online dating -- an experience our viewers can relate to. We are thrilled to bring the show back for a second season, and look forward to the fascinating stories that only Nev and Max can uncover.”



Since premiering on Nov. 12, the RelativityREAL-produced show has performed very well for the network on Monday nights. Its 11 p.m. series premiere was the network's highest-rated ever for the hour, and subsequent airings at 10 p.m. have regularly ranked among cable's top 5 Monday shows in the key adults 18-49 demo.

The most recent episode pulled a 1.3 rating in the adults 18-49 demo and 2.07 million viewers. Performing especially well in persons 12-34, the show's current series average is jumping from a 2.4 rating to a 3.1 rating (a 29 percent increase) when Live+3 Day viewing is taken into account.



"Catfish", still in its freshman run, airs its next new episode after the holidays on Jan. 7. At the time of the pickup, there was no news of an episode count for season two.

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