CBS and Yahoo! Team Up to Re-Invent "The Insider" - Sitcoms Online Message Boards

JamesG · 10-23-2012, 03:02 PM

OMG! CBS Closes Deal to Re-Invent "The Insider"
10/23/2012
by Alex Ben Block

CBS Television Distribution made it official on Tuesday: TV magazine show "The Insider" will now be called "omg! Insider", as part of a deal with Yahoo!

Kevin Frazier and Brooke Anderson, current hosts of "The Insider", will continue to host the show. It will now also feature Yahoo! talent including Kristen Aldridge and Michael Yo. Aldridge currently hosts omg!’s daily online news show, which has been online since 2007.

Brad Bessey, who used to be an executive producer on "Entertainment Tonight", returns to be co-executive producer of the re-invented "omg! Insider".

The news about the joint venture first leaked in early October. The new show will begin to air in January 2013.

The intent is to create a “multiplatform entertainment magazine,” according to the announcement, which calls it “a true web and on-air collaboration that aims to reinvent how consumers access entertainment news across screens.”

Yahoo’s entertainment news site, omg! NOW, which draws about 30 million users a month, will now be the exclusive home for video provided by the TV show. There will also be photos, celebrity interviews, editorial content and new interactive features.

The announcement predicts the new joint venture will provide a “substantial promotional platform for TV stations partners,” with breaking news posted throughout the day.

Joe DiSalvo, President of Sales for CTD, said in a statement:

“We’re adding value to The Insider by tapping into an online audience in the millions and taking advantage of Yahoo!’s omg! brand and its loyal following. Our stations will also get an unparalleled promotional opportunity online. This is the perfect example of what the convergence of broadcast and digital is all about.”

Marissa Mayer, the recently appointed CEO of Yahoo! said in a statement:

“Yahoo! is focused on bringing the most personalized and relevant information to our users. Original video content and branded multi-screen programming help us to deliver on that promise. We're proud to collaborate with CBS Television Distribution to bring omg! Insider to millions of viewers in such a unique and exciting way.”

This is an apparent effort to ramp up interest in "The Insider", which started as a spin-off of "Entertainment Tonight" but has never been able to hold that show’s audience, or build as high a profile as a separate show.

"The Insider" is now in its 9th season and is produced by Linda Bell Blue, as is "Entertainment Tonight". In the latest national syndicated ratings released Tuesday, "E.T." is the 13th most popular syndicated show and the top rated entertainment news magazine with a 5.1 household rating, a 2.0 rating in the key demographic group of women 25 to 54, with an average daily audience of 5.1 million viewers.

"The Insider", which is paired with E.T. in many markets, ranks as the 52nd most popular syndicated show with a 1.5 household rating, a 0.9 in the key demo, with an average of 2 million viewers a day.

http://www.hollywoodreporter.com/new...-invent-381961

AKA · 10-26-2012, 07:19 PM

Congratulations to CBS Television Distribution for somehow finding a way to make lowest common denominator, bottom-of-the-barrel trash television even worse than it already is.

robyrob · 10-27-2012, 09:09 AM

last night it was raining really hard and the dog will NOT go outside if she sees it raining, so about every 45 minutes all night long she kept waking me up so I could open the door for her and show her that it was still raining - she FINALLY went outside to do her bidness at about 3am, which is how I finally discovered what time "The Insider" airs in my area.

They demoed a couple of ridiculous stories that they had coming up and I decided it would be more interesting trying to watch the dog pee n the dark.

James28 · 01-07-2014, 08:52 PM

UPDATE: The show Omg! Insider reverted its name back to The Insider as of 6 January 2014 while retaining all other elements.

mets82 · 01-08-2014, 04:13 PM

Thank God, it went back to "The Insider" I thought "OMG, Insider" was a stupid name. Its like a 5 year old name it. Just dumb.

10-23-2012, 03:02 PM	#1
JamesG Freakshow Moderator Forum Icon Join Date: Feb 01, 2008 Location: Brooklyn, NY Posts: 57,075	CBS and Yahoo! Team Up to Re-Invent "The Insider" *OMG! CBS Closes Deal to Re-Invent "The Insider"* 10/23/2012 by Alex Ben Block CBS Television Distribution made it official on Tuesday: TV magazine show "The Insider" will now be called "omg! Insider", as part of a deal with Yahoo! Kevin Frazier and Brooke Anderson, current hosts of "The Insider", will continue to host the show. It will now also feature Yahoo! talent including Kristen Aldridge and Michael Yo. Aldridge currently hosts omg!’s daily online news show, which has been online since 2007. Brad Bessey, who used to be an executive producer on "Entertainment Tonight", returns to be co-executive producer of the re-invented "omg! Insider". The news about the joint venture first leaked in early October. The new show will begin to air in January 2013. The intent is to create a “multiplatform entertainment magazine,” according to the announcement, which calls it “a true web and on-air collaboration that aims to reinvent how consumers access entertainment news across screens.” Yahoo’s entertainment news site, omg! NOW, which draws about 30 million users a month, will now be the exclusive home for video provided by the TV show. There will also be photos, celebrity interviews, editorial content and new interactive features. The announcement predicts the new joint venture will provide a “substantial promotional platform for TV stations partners,” with breaking news posted throughout the day. Joe DiSalvo, President of Sales for CTD, said in a statement: “We’re adding value to The Insider by tapping into an online audience in the millions and taking advantage of Yahoo!’s omg! brand and its loyal following. Our stations will also get an unparalleled promotional opportunity online. This is the perfect example of what the convergence of broadcast and digital is all about.” Marissa Mayer, the recently appointed CEO of Yahoo! said in a statement: “Yahoo! is focused on bringing the most personalized and relevant information to our users. Original video content and branded multi-screen programming help us to deliver on that promise. We're proud to collaborate with CBS Television Distribution to bring omg! Insider to millions of viewers in such a unique and exciting way.” This is an apparent effort to ramp up interest in "The Insider", which started as a spin-off of "Entertainment Tonight" but has never been able to hold that show’s audience, or build as high a profile as a separate show. "The Insider" is now in its 9th season and is produced by Linda Bell Blue, as is "Entertainment Tonight". In the latest national syndicated ratings released Tuesday, "E.T." is the 13th most popular syndicated show and the top rated entertainment news magazine with a 5.1 household rating, a 2.0 rating in the key demographic group of women 25 to 54, with an average daily audience of 5.1 million viewers. "The Insider", which is paired with E.T. in many markets, ranks as the 52nd most popular syndicated show with a 1.5 household rating, a 0.9 in the key demo, with an average of 2 million viewers a day. http://www.hollywoodreporter.com/new...-invent-381961 Attached Images

10-27-2012, 09:09 AM	#3
robyrob certified wackball#3 Moderator Forum Icon Join Date: Aug 03, 2003 Location: hiding under the third booth at Arnold's Posts: 58,182	last night it was raining really hard and the dog will NOT go outside if she sees it raining, so about every 45 minutes all night long she kept waking me up so I could open the door for her and show her that it was still raining - she FINALLY went outside to do her bidness at about 3am, which is how I finally discovered what time "The Insider" airs in my area. They demoed a couple of ridiculous stories that they had coming up and I decided it would be more interesting trying to watch the dog pee n the dark.
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01-07-2014, 08:52 PM	#4
James28 Member Forum 3000 Club Member Join Date: Apr 14, 2007 Posts: 3,977	UPDATE: The show Omg! Insider reverted its name back to The Insider as of 6 January 2014 while retaining all other elements.
	__________________ "When the run of a network TV show has ended, some go out with a bang, some with a whimper, but all are...Future Endeavored." "Stay Safe"? More like "Stay Sad". #2020Hurts

01-08-2014, 04:13 PM	#5
mets82 Member Forum Veteran Join Date: Mar 14, 2011 Location: Connecticut Posts: 5,058	Thank God, it went back to "The Insider" I thought "OMG, Insider" was a stupid name. Its like a 5 year old name it. Just dumb.
	__________________ http://www.superbowlgreatness.blogspot.com/ Please check out my blog. I vent on all things. TV, sports etc. you name it. Its also a work in progress. Check out and see what you think.

10-26-2012, 07:19 PM	#2
AKA Member Forum Star Join Date: Dec 17, 2001 Posts: 15,746	Congratulations to CBS Television Distribution for somehow finding a way to make lowest common denominator, bottom-of-the-barrel trash television even worse than it already is.