CW President Mark Pedowitz on "Ringer's" Failure - Sitcoms Online Message Boards

JamesG · 07-30-2012, 03:41 PM

TCA 2012: CW President on "Ringer's" Failure: 'Less May Be More'
7/30/2012
by Philiana Ng

The biggest lesson learned from "Ringer" for the CW: less is more.

Network president Mark Pedowitz was candid about the failure of the ambitious Sarah Michelle Gellar-led series, which he touted heavily last summer.

"The fans are still writing me, they want it desperately," said Pedowitz during the Television Critics Assn. summer press tour session Monday morning.

If he were to do it over again, Pedowitz admitted that the hourlong drama about twins may be better off with a more cable-friendly model. Translation: a shorter run.

"One of the things you learn about the level of these serialized shows is less may be more," he said. "Twenty-two episodes might have been too many. So if there's a consideration to redo it, we'd probably go anywhere from six to 13."

As Pedowitz confesses, "'Ringer' was not performing as well as we had hoped to on the digital online spaces and social media space."

Though "Ringer" may be no more, Gellar -- who also served as an executive producer on the series -- and the CW "have had many discussions since May," he said.

Pedowitz alluded to the possibility that the two parties could reteam in some capacity in the near future. "When she's ready, she would love to come back to the CW and we would love to have her at the CW either as an actress or a producer," he said.

http://www.hollywoodreporter.com/liv...edowitz-355830

Mr. Television · 07-30-2012, 10:03 PM

It has nothing to do with the number of episodes. It's the fact that outside of The Vampire Diaries, there is no hit show on that network.

Ant-Lox · 09-29-2012, 04:31 PM

I think that fact that the show was confusing was what did it in. She takes the identity of her fake dead sister to get revenge on...something...

ThomasE · 09-30-2012, 12:54 AM

Quote:

Originally Posted by Stuck In The '70's

It has nothing to do with the number of episodes. It's the fact that outside of The Vampire Diaries, there is no hit show on that network.

A(freakin')greed.

PrettyinPink55 · 10-10-2012, 11:12 AM

Quote:

Originally Posted by Stuck In The '70's

It has nothing to do with the number of episodes. It's the fact that outside of The Vampire Diaries, there is no hit show on that network.

Yep!! Except for The Vampire Diaries, which is a great show, the network is unwatchable. I still wish they hadn't merged The WB with UPN to make The CW. It was so much better the way it was before!!!

JamesG · 01-19-2023, 05:15 AM

Sarah Michelle Gellar Revisits Five Pivotal Post-Buffy Roles
by Mikey O'Connell
January 18, 2023

“After I had my daughter, the first show I chose to do was Ringer … thinking, ‘Oh, this will be easy. I’ll play twins,'” Gellar says of the drama which required her to play two roles.

“I don’t know where my head was. I blame postpartum.”

Gellar originally pitched the thriller as a CBS miniseries, but this was just before Ryan Murphy ushered in the limited-run renaissance with "American Horror Story".

“All the networks said, ‘There’s no money in limited. You need 22 episodes to make a profit,'” she recalls. The CW stepped in, eventually ordering a full 22-episode season, but Gellar says it was her call to wrap after just one year.

“I got pregnant with my second child, which was a surprise, so I turned to CW like, ‘I can’t.’ They would’ve picked it up again. I just couldn’t do it.”

https://www.hollywoodreporter.com/li...-breathe-2007/

07-30-2012, 03:41 PM	#1
JamesG Freakshow Moderator Forum Icon Join Date: Feb 01, 2008 Location: Brooklyn, NY Posts: 57,112	CW President Mark Pedowitz on "Ringer's" Failure *TCA 2012: CW President on "Ringer's" Failure: 'Less May Be More'* 7/30/2012 by Philiana Ng The biggest lesson learned from "Ringer" for the CW: less is more. Network president Mark Pedowitz was candid about the failure of the ambitious Sarah Michelle Gellar-led series, which he touted heavily last summer. "The fans are still writing me, they want it desperately," said Pedowitz during the Television Critics Assn. summer press tour session Monday morning. If he were to do it over again, Pedowitz admitted that the hourlong drama about twins may be better off with a more cable-friendly model. Translation: a shorter run. "One of the things you learn about the level of these serialized shows is less may be more," he said. "Twenty-two episodes might have been too many. So if there's a consideration to redo it, we'd probably go anywhere from six to 13." As Pedowitz confesses, "'Ringer' was not performing as well as we had hoped to on the digital online spaces and social media space." Though "Ringer" may be no more, Gellar -- who also served as an executive producer on the series -- and the CW "have had many discussions since May," he said. Pedowitz alluded to the possibility that the two parties could reteam in some capacity in the near future. "When she's ready, she would love to come back to the CW and we would love to have her at the CW either as an actress or a producer," he said. http://www.hollywoodreporter.com/liv...edowitz-355830 Attached Images

07-30-2012, 10:03 PM	#2
Mr. Television 23 Years at Sitcoms Online Forum Icon Join Date: Jun 06, 2003 Location: Somewhere you're Not Posts: 62,133	It has nothing to do with the number of episodes. It's the fact that outside of The Vampire Diaries, there is no hit show on that network.
	__________________ Sonny

09-29-2012, 04:31 PM	#3
Ant-Lox Cloud Watcher Senior Member Join Date: Feb 18, 2004 Location: Philadelphia, PA Posts: 1,824	I think that fact that the show was confusing was what did it in. She takes the identity of her fake dead sister to get revenge on...something...
	__________________ Currently Watching: Comedians in Cars Getting Coffee Sports Allegiances Philadelphia 76ers Philadelphia Flyers Philadelphia Phillies Philadelphia Eagles Detroit Red Wings New York Football Giants

01-19-2023, 05:15 AM	#6
JamesG Freakshow Moderator Forum Icon Join Date: Feb 01, 2008 Location: Brooklyn, NY Posts: 57,112	Sarah Michelle Gellar Revisits Five Pivotal Post-Buffy Roles by Mikey O'Connell January 18, 2023 “After I had my daughter, the first show I chose to do was Ringer … thinking, ‘Oh, this will be easy. I’ll play twins,'” Gellar says of the drama which required her to play two roles. “I don’t know where my head was. I blame postpartum.” Gellar originally pitched the thriller as a CBS miniseries, but this was just before Ryan Murphy ushered in the limited-run renaissance with "American Horror Story". “All the networks said, ‘There’s no money in limited. You need 22 episodes to make a profit,'” she recalls. The CW stepped in, eventually ordering a full 22-episode season, but Gellar says it was her call to wrap after just one year. “I got pregnant with my second child, which was a surprise, so I turned to CW like, ‘I can’t.’ They would’ve picked it up again. I just couldn’t do it.” https://www.hollywoodreporter.com/li...-breathe-2007/