The 18-49 demographic - Sitcoms Online Message Boards

James28 · 05-15-2012, 04:17 PM

The 18-49 demographic is nothing but trouble. The reason that 18-49-ers are cared about by the networks and advertisers is because that age group is most likely to adopt new trends offered through marketing. They are also more impressionable and susceptible to advertising and more willing to try new things. The networks probably started caring about it is because of the baby boom generation. The first baby boomers turned 18 during the 1963-64 season, and the last baby boomers will exit the demo in 2014-15. If the term "18-49 demo" translated to "diehard fans of TV series", I would have been fine with it. I want to know this: Exactly what makes a TV series skew older?

Virtually, all of the advertisers have to covet the younger demographic. But one reason that the 18-49 demo is trouble is because younger viewers are hard to find nowadays, since they're going to movies, playing video games, listening to iPods. Point is, you're either 18-49, or you're dead to most marketers. Do the over-50s have to be discriminated and disrespected like this? Should every person over age 50 be banned from viewing or acting/appearing on any show from the five terrestrial broadcast networks? Advertisers over-50s are stuck in their old ways, this means we have to remain stereotypical?

bencasey · 05-22-2012, 03:37 AM

It's quite funny. The networks are chasing the audience that doesn't want them and have no interest in the viewers that do.

Jericho-79 · 05-22-2012, 08:43 PM

The 18-49 demo is just hopeless. They won't watch anything unless it's filled with pointless partying and sex. Just look at the Jersey Shore.

Mr. Television · 05-22-2012, 10:46 PM

Quote:

Originally Posted by bencasey

It's quite funny. The networks are chasing the audience that doesn't want them and have no interest in the viewers that do.

That is so true.

EmoJoe · 05-22-2012, 11:11 PM

Quote:

Originally Posted by Jericho-79

The 18-49 demo is just hopeless. They won't watch anything unless it's filled with pointless partying and sex. Just look at the Jersey Shore.

The numbers don't agree with you...Jersey Shore is far from the highest rated show on TV.

I agree that the ANYONE OVER 50 idea is totally stupid though.

yankeesrj12 · 05-22-2012, 11:20 PM

Quote:

Originally Posted by Jericho-79

The 18-49 demo is just hopeless. They won't watch anything unless it's filled with pointless partying and sex. Just look at the Jersey Shore.

Not true. I'm in the 18-49 demographic and I've only seen one episode of Jersey Shore.

Fleet · 05-23-2012, 04:11 AM

I always thought it was silly for such a large age span.
It should be more like 18-29. Or 18-35.

Goldilocks · 05-23-2012, 05:17 PM

Quote:

Originally Posted by Jericho-79

The 18-49 demo is just hopeless. They won't watch anything unless it's filled with pointless partying and sex. Just look at the Jersey Shore.

I think 18-49 is too broad. 18 year olds may watch "Jersey Shore" but 40-somethings certainly do NOT!

Jericho-79 · 05-23-2012, 06:37 PM

Quote:

Originally Posted by EmoJoe

The numbers don't agree with you...Jersey Shore is far from the highest rated show on TV.

I didn't look at the numbers. There's something about the 18-49 demo that gives trash like the Jersey Shore a load of mainstream attention.

noveel · 05-23-2012, 11:35 PM

Quote:

Originally Posted by Goldilocks

I think 18-49 is too broad. 18 year olds may watch "Jersey Shore" but 40-somethings certainly do NOT!

MTV is after 18-34

EmoJoe · 05-23-2012, 11:44 PM

Quote:

Originally Posted by Fleet

I always thought it was silly for such a large age span.
It should be more like 18-29. Or 18-35.

Advertisers also look at 18 - 34 demographics, but they're not as widely reported.

benjamoon · 05-24-2012, 06:21 PM

Quote:

Originally Posted by Jericho-79

The 18-49 demo is just hopeless. They won't watch anything unless it's filled with pointless partying and sex. Just look at the Jersey Shore.

talk about an over-generalization...

James28 · 05-27-2012, 01:33 PM

Can the 18-49 demographic view nothing but reality shows on terrestrial or cable television? I heard that reality shows are to blame for cancellation of scripted programs and 18-49-ers are more likely to watch reality shows than scripted shows.

yankeesrj12 · 05-27-2012, 02:45 PM

Quote:

Originally Posted by James28

Can the 18-49 demographic view nothing but reality shows on terrestrial or cable television? I heard that reality shows are to blame for cancellation of scripted programs and 18-49-ers are more likely to watch reality shows than scripted shows.

Ummm, I'm in the 18-49 range and I watch scripted series all the time. Where is this evidence that people in the 18-49 range are more likely to watch reality shows?

Regulus · 05-27-2012, 03:02 PM

The 18-19 Demographic is NOT to blame for the infestation that is known as "Reality" Shows, it's the "One Percenters" that control the media.

In their pursuit of the almighty dollar they decided to spend as little as possible in producing TV Shows. But they are beginning to reap what they have sowed, as BOTH Broadcast and Pay TV are now LOSING Customers. Fed up with what's being offered (As well as ever-increasing Subscription Fees and "Adflation" (This is the term I've seen coined for increased advertising), people are seeking their entertainment needs elsewhere.

05-15-2012, 04:17 PM	#1
James28 Member Forum 3000 Club Member Join Date: Apr 14, 2007 Posts: 3,981	The 18-49 demographic The 18-49 demographic is nothing but trouble. The reason that 18-49-ers are cared about by the networks and advertisers is because that age group is most likely to adopt new trends offered through marketing. They are also more impressionable and susceptible to advertising and more willing to try new things. The networks probably started caring about it is because of the baby boom generation. The first baby boomers turned 18 during the 1963-64 season, and the last baby boomers will exit the demo in 2014-15. If the term "18-49 demo" translated to "diehard fans of TV series", I would have been fine with it. I want to know this: Exactly what makes a TV series skew older? Virtually, all of the advertisers have to covet the younger demographic. But one reason that the 18-49 demo is trouble is because younger viewers are hard to find nowadays, since they're going to movies, playing video games, listening to iPods. Point is, you're either 18-49, or you're dead to most marketers. Do the over-50s have to be discriminated and disrespected like this? Should every person over age 50 be banned from viewing or acting/appearing on any show from the five terrestrial broadcast networks? Advertisers over-50s are stuck in their old ways, this means we have to remain stereotypical?
	__________________ "When the run of a network TV show has ended, some go out with a bang, some with a whimper, but all are...Future Endeavored." "Stay Safe"? More like "Stay Sad". #2020Hurts

05-23-2012, 04:11 AM	#7
Fleet Mansions, limousines & H-ween Forum Star Join Date: Jan 06, 2002 Location: Northridge/Porter Ranch, California Posts: 15,625	I always thought it was silly for such a large age span. It should be more like 18-29. Or 18-35.
	__________________ 1976 Cadillac Fleetwood Seventy-Five Limousine.

05-27-2012, 03:02 PM	#15
Regulus Member Forum 3000 Club Member Join Date: Feb 07, 2011 Location: Port Orange, Florida Avatar - Poiuyt Posts: 3,374	The 18-19 Demographic is NOT to blame for the infestation that is known as "Reality" Shows, it's the "One Percenters" that control the media. In their pursuit of the almighty dollar they decided to spend as little as possible in producing TV Shows. But they are beginning to reap what they have sowed, as BOTH Broadcast and Pay TV are now LOSING Customers. Fed up with what's being offered (As well as ever-increasing Subscription Fees and "Adflation" (This is the term I've seen coined for increased advertising), people are seeking their entertainment needs elsewhere.
	__________________ Grail Shows: *Doc Elliot, Owen Marshall-Counselor of Law, Here's Boomer, Three for the Road, Holmes and YoYo* Bucket List Shows: *Hot Wheels, Skyhawks, Run Joe Run, Westwood*

05-22-2012, 03:37 AM	#2
bencasey Member Senior Member Join Date: Dec 29, 2001 Location: Long Beach Posts: 1,692	It's quite funny. The networks are chasing the audience that doesn't want them and have no interest in the viewers that do.

05-22-2012, 08:43 PM	#3
Jericho-79 Member Frequent Poster Join Date: May 17, 2012 Location: New York City Posts: 133	The 18-49 demo is just hopeless. They won't watch anything unless it's filled with pointless partying and sex. Just look at the Jersey Shore.

05-27-2012, 01:33 PM	#13
James28 Member Forum 3000 Club Member Join Date: Apr 14, 2007 Posts: 3,981	Can the 18-49 demographic view nothing but reality shows on terrestrial or cable television? I heard that reality shows are to blame for cancellation of scripted programs and 18-49-ers are more likely to watch reality shows than scripted shows.