After 16 Years, TV Land Unveils A New Logo And Slogan - Sitcoms Online Message Boards

Brian Damage · 05-09-2012, 10:45 AM

New Logo

For the first time in the network’s 16-year history, TV Land is freshening up its logo.

The new look, accompanied by its recently unveiled "Laugh More" tagline, will begin airing May 9 on the channel currently known for Betty White’s Hot in Cleveland. To hear TV Land president Larry W. Jones tell it, the year-in-the-making visual update is a reflection of the strides the cable network has made as a destination for comedies, both original (Happily Divorced) and acquired (Everybody Loves Raymond).

“The logo feels more modern, but it’s not a complete abandonment of what our heritage is,” says Jones, whose 40-something target audience has gone from the baby-boomer demo to the Generation X demo seeking the kind of multi-camera sit-coms on which they were raised on. “This was opportunity to signal to the new 40-somethings that is the new TV Land.”

The news comes as the Viacom-owned network prepares to add a second night of original programming, beginning June 20. Newcomer The Soul Man, starring Cedric the Entertainer and Niecy Nash will join new episodes of The Exes and Retired at 35 along with repeats of Hot in Cleveland. “We’re been making so many cues to our viewers that things are changing here, it was natural to change the logo as well,” Jones adds in an interview with The Hollywood Reporter.

TV Land’s evp creative and marketing Kim Rosenblum spearheaded the larger rebrand, partnering with outside firms Trollback & Co. and Cord Worldwide to design the logo and packaging as well as the mnemonic and theme, respectively. “TV Land is a fun, timeless brand,” she adds. “When we embarked on this project, we started from scratch, with just those qualities in mind.”

The network joins a growing cadre of cable outlets undergoing similar rebrands as they build out their original programming portfolios. Among the latter: E! and Lifetime, both of which recently unveiled new logos in a bid to redefine their look, feel and mission in the ever-competitive cable landscape.

http://www.hollywoodreporter.com/new...ew-logo-321745

Old Logo

Regulus · 05-09-2012, 10:47 AM

Stick a fork in em, they're done!

CommonTater · 05-09-2012, 10:53 AM

Quote:

Originally Posted by Regulus

Stick a fork in em, they're done!

Amen

LUNCH · 05-09-2012, 11:26 AM

TVland? Are they still on the air?

yankeesrj12 · 05-09-2012, 11:26 AM

I like the new logo. It is 100x better than the new Lifetime logo!

LUNCH · 05-09-2012, 11:35 AM

I like Antenna TVs 'logo'. They don't have one,and they're smart enough to know they don't need one.

EmoJoe · 05-09-2012, 03:49 PM

So TV Land is basically just becoming TBS?

clj2 · 05-09-2012, 03:58 PM

I like it also. They needed an update as they update their programming.

I'll admit, I don't watch the channel very much, but I don't think they deserve some of the harsh criticism they get. They're doing what's necessary to remain or be financially viable.

AKA · 05-09-2012, 07:17 PM

Quote:

Originally Posted by LUNCH

I like Antenna TVs 'logo'. They don't have one,and they're smart enough to know they don't need one.

?

LUNCH · 05-09-2012, 07:53 PM

Brad,I know they have one,I just meant Antenna TV does not show their logo onscreen.

rcbrad · 05-09-2012, 08:29 PM

Just one more thing not to like about TV Land. When it first came out, it was great and exciting to watch. I prefer antenna tv hands down.

brtcmfn · 05-09-2012, 08:54 PM

A turd is still a turd even though it is polished.
Laugh more is there tag line- with shows like Murder she wrote, Gunsmoke, home improvement,- there a laugh riot.

Larry Jones has succeeded in destroying a once loved network that Rich Cronin was originally in charge of.

They have infomercials late night, cut episodes, run credits over the next programming. I am so glad for networks like Antenna TV and Metv that are keeping the classics alive for existing and new fans.

benjamoon · 05-09-2012, 09:11 PM

Looks cheap... I liked the old one much better. Just part of TV Land's ongoing decline.

Zoneboy · 05-09-2012, 09:26 PM

I'm laughing more but at that stupid-looking logo, not their programming.

boechsner · 05-09-2012, 10:54 PM

Personally, I prefer the original logo from when it launched in 1996. They used this one for about 5 years or so.

Name: untitled.png
Views: 53
Size: 37.2 KB

05-09-2012, 10:45 AM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,108	After 16 Years, TV Land Unveils A New Logo And Slogan New Logo For the first time in the network’s 16-year history, TV Land is freshening up its logo. The new look, accompanied by its recently unveiled "Laugh More" tagline, will begin airing May 9 on the channel currently known for Betty White’s Hot in Cleveland. To hear TV Land president Larry W. Jones tell it, the year-in-the-making visual update is a reflection of the strides the cable network has made as a destination for comedies, both original (Happily Divorced) and acquired (Everybody Loves Raymond). “The logo feels more modern, but it’s not a complete abandonment of what our heritage is,” says Jones, whose 40-something target audience has gone from the baby-boomer demo to the Generation X demo seeking the kind of multi-camera sit-coms on which they were raised on. “This was opportunity to signal to the new 40-somethings that is the new TV Land.” The news comes as the Viacom-owned network prepares to add a second night of original programming, beginning June 20. Newcomer The Soul Man, starring Cedric the Entertainer and Niecy Nash will join new episodes of The Exes and Retired at 35 along with repeats of Hot in Cleveland. “We’re been making so many cues to our viewers that things are changing here, it was natural to change the logo as well,” Jones adds in an interview with The Hollywood Reporter. TV Land’s evp creative and marketing Kim Rosenblum spearheaded the larger rebrand, partnering with outside firms Trollback & Co. and Cord Worldwide to design the logo and packaging as well as the mnemonic and theme, respectively. “TV Land is a fun, timeless brand,” she adds. “When we embarked on this project, we started from scratch, with just those qualities in mind.” The network joins a growing cadre of cable outlets undergoing similar rebrands as they build out their original programming portfolios. Among the latter: E! and Lifetime, both of which recently unveiled new logos in a bid to redefine their look, feel and mission in the ever-competitive cable landscape. http://www.hollywoodreporter.com/new...ew-logo-321745 Old Logo
	__________________ The Key to the Kingdom of Heaven: John 3:3 *Money Doesn't Buy Happiness...But I'd Rather Cry in My Private Jet*

05-09-2012, 10:47 AM	#2
Regulus Member Forum 3000 Club Member Join Date: Feb 07, 2011 Location: Port Orange, Florida Avatar - Poiuyt Posts: 3,371	Stick a fork in em, they're done!
	__________________ Grail Shows: *Doc Elliot, Owen Marshall-Counselor of Law, Here's Boomer, Three for the Road, Holmes and YoYo* Bucket List Shows: *Hot Wheels, Skyhawks, Run Joe Run, Westwood*

05-09-2012, 03:49 PM	#7
EmoJoe Cool cool cool Forum Addict Join Date: Apr 23, 2004 Location: New Jersey Posts: 71,478	So TV Land is basically just becoming TBS?
	__________________ "I know the difference between TV and reality, Jeff. TV has structure, it makes sense, there are likable leading men. In real life, we have this. We have you." - Abed Nadir, Community www.sitcomsarestupid.blogspot.com

05-09-2012, 03:58 PM	#8
clj2 Member Forum 3000 Club Member Join Date: Sep 16, 2005 Location: SC Posts: 3,501	I like it also. They needed an update as they update their programming. I'll admit, I don't watch the channel very much, but I don't think they deserve some of the harsh criticism they get. They're doing what's necessary to remain or be financially viable.
	__________________ -Chris

05-09-2012, 09:11 PM	#13
benjamoon Bewitched Senior Member Join Date: Jun 15, 2000 Location: New York Posts: 1,450	Looks cheap... I liked the old one much better. Just part of TV Land's ongoing decline.
	__________________ My Blog: http://benjamonsterstv.blogspot.com/ My Site: peaktvdatabase.weebly.com My favorite TV shows: Bewitched, I Love Lucy, American Dreams, Mary Tyler Moore, The Office, Happy Days, The West Wing, Modern Family, Friday Night Lights, Friends, Mad Men, Parks and Recreation, and Parenthood

05-09-2012, 11:26 AM	#4
LUNCH Member Senior Member Join Date: Oct 23, 2010 Location: New York State Posts: 1,304	TVland? Are they still on the air?

05-09-2012, 11:26 AM	#5
yankeesrj12 Member Forum 4000 Club Member Join Date: Oct 09, 2008 Posts: 4,335	I like the new logo. It is 100x better than the new Lifetime logo!

05-09-2012, 11:35 AM	#6
LUNCH Member Senior Member Join Date: Oct 23, 2010 Location: New York State Posts: 1,304	I like Antenna TVs 'logo'. They don't have one,and they're smart enough to know they don't need one.

05-09-2012, 07:53 PM	#10
LUNCH Member Senior Member Join Date: Oct 23, 2010 Location: New York State Posts: 1,304	Brad,I know they have one,I just meant Antenna TV does not show their logo onscreen.

05-09-2012, 08:29 PM	#11
rcbrad Member Frequent Poster Join Date: Jan 21, 2007 Posts: 479	Just one more thing not to like about TV Land. When it first came out, it was great and exciting to watch. I prefer antenna tv hands down.

05-09-2012, 08:54 PM	#12
brtcmfn Member Frequent Poster Join Date: Dec 10, 2002 Location: colorado Posts: 319	A turd is still a turd even though it is polished. Laugh more is there tag line- with shows like Murder she wrote, Gunsmoke, home improvement,- there a laugh riot. Larry Jones has succeeded in destroying a once loved network that Rich Cronin was originally in charge of. They have infomercials late night, cut episodes, run credits over the next programming. I am so glad for networks like Antenna TV and Metv that are keeping the classics alive for existing and new fans.

05-09-2012, 09:26 PM	#14
Zoneboy RIP, I'LL NEVER FORGET YOU :( Moderator Forum Superstar Join Date: Jul 13, 2003 Location: AT HOME WISHING ALL THIS WAS JUST A DREAM AND THAT I'LL WAKE UP FROM THIS NIGHTMARE. Posts: 34,338	I'm laughing more but at that stupid-looking logo, not their programming.
	__________________ 'Twas The Night Before Christmas And All Through The Full House Not A Creature Was Stirring, Not Even Mighty Mouse. All My Children We're Nestled All Snug In Their Beds While Visions Of Sugarbakers Danced In Their Heads.

05-09-2012, 10:54 PM	#15
boechsner Member Senior Member Join Date: Oct 18, 2000 Location: Green Bay, WI Posts: 2,212	Personally, I prefer the original logo from when it launched in 1996. They used this one for about 5 years or so.