Special Double Issue of Newsweek Goes Retro for "Mad Men"

[JamesG]

Newsweek's "Mad Men" Cover Highlights Vintage 1960s Issue
3/19/2012
by Jordan Zakarin


The weekly magazine goes retro and reaches back to its archives to celebrate the impending return of the AMC drama.

The new issue, which dives deep into the conservative, pre-culture shift 1960s consumer world of the show, features a cover story about the Emmy-winning show and ads for modern day companies designed in the style that Sterling Cooper Draper Pryce might have produced.

And to offer up proof that the show is quite accurate in its portrayal of advertising culture, they also highlight many of the cigarette ads, the likes of which the fictional characters created.





Eleanor Clift, who wrote the cover story, worked at Newsweek in the 1960s and attests to the show's accuracy.

"'Mad Men' gets the gender stratification of the time right, along with the prevalence of smoking, the heavy drinking culture, and a fair amount of sleeping around," she writes.

"That was certainly the case at Newsweek In the ’60s among the married writers and editors and the young single women hired to become researchers, then considered a really good job for a woman."

http://www.hollywoodreporter.com/new...on-five-301617