"Dr. Phil" Is Now The King Of Daytime Talk Shows - Sitcoms Online Message Boards

Brian Damage · 02-19-2012, 11:37 AM

Halfway through the February sweep, CBS Television Distribution's "Dr. Phil" is cementing its status as syndication's most-watched talkshow, finally inheriting the mantle from Dr. Phil's mentor, Oprah Winfrey.

Until CTD's "The Oprah Winfrey Show" left daytime last fall, "Dr. Phil" had no chance to be TV's top talker because it was contractually forbidden from competing against "Oprah." That kept "Phil" out of 4 p.m. time slots, the time period that has the highest levels of people watching television in daytime.

With "Oprah" gone, "Dr. Phil" has been upgraded in four markets, which can account for some of the show's growth, but not all of it. The show also has secured several high-profile exclusive interviews and stuck close to the cultural climate.

"Dr. Phil" closed out the November sweep up 7% over last year to a 3.2 same-day household average, according to Nielsen. Five days into the February sweep, "Dr. Phil" is averaging a 3.3 household rating, a 6% jump over last year's February sweep.

That "Dr. Phil" is holding its own is a big reversal over 2009, when the show had declined 22%, bowing at a 2.5 same-day household rating. Today, it's back to its pre-2009 levels.

"Dr. Phil" is particularly strong on CBS' KYW Philadelphia, where it's averaging a 3.7 rating/9 share at 4 p.m., up 37% from news last year, and up 28% from last year when it aired at 5 p.m. It's also doing well on CBS' WUSA Washington, D.C., where it's up 22% at 4 p.m., compared with CTD's "The Doctors," which occupied the slot last year. On Belo's independent Phoenix station, KTVK, "Dr. Phil" is improving two time periods at 1 p.m., where it's up 44%; and 7 p.m., where the show is up 7%.

http://www.variety.com/latest-news/14/tv-news/

howierules86 · 02-19-2012, 12:27 PM

Here in Memphis, Dr. Phil's show got moved to the ABC affiliate at 4:00 PM this fall, and I swear to god I still see a commercial for it practically every single day now since that happened. They must have been very happy to have acquired the show this fall (Before then, Dr. Phil was on the NBC affiliate at 3:00 PM, followed by who else but Oprah at 4:00 PM).

02-19-2012, 11:37 AM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	"Dr. Phil" Is Now The King Of Daytime Talk Shows Halfway through the February sweep, CBS Television Distribution's "Dr. Phil" is cementing its status as syndication's most-watched talkshow, finally inheriting the mantle from Dr. Phil's mentor, Oprah Winfrey. Until CTD's "The Oprah Winfrey Show" left daytime last fall, "Dr. Phil" had no chance to be TV's top talker because it was contractually forbidden from competing against "Oprah." That kept "Phil" out of 4 p.m. time slots, the time period that has the highest levels of people watching television in daytime. With "Oprah" gone, "Dr. Phil" has been upgraded in four markets, which can account for some of the show's growth, but not all of it. The show also has secured several high-profile exclusive interviews and stuck close to the cultural climate. "Dr. Phil" closed out the November sweep up 7% over last year to a 3.2 same-day household average, according to Nielsen. Five days into the February sweep, "Dr. Phil" is averaging a 3.3 household rating, a 6% jump over last year's February sweep. That "Dr. Phil" is holding its own is a big reversal over 2009, when the show had declined 22%, bowing at a 2.5 same-day household rating. Today, it's back to its pre-2009 levels. "Dr. Phil" is particularly strong on CBS' KYW Philadelphia, where it's averaging a 3.7 rating/9 share at 4 p.m., up 37% from news last year, and up 28% from last year when it aired at 5 p.m. It's also doing well on CBS' WUSA Washington, D.C., where it's up 22% at 4 p.m., compared with CTD's "The Doctors," which occupied the slot last year. On Belo's independent Phoenix station, KTVK, "Dr. Phil" is improving two time periods at 1 p.m., where it's up 44%; and 7 p.m., where the show is up 7%. http://www.variety.com/latest-news/14/tv-news/
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02-19-2012, 12:27 PM	#2
howierules86 Member Forum Superstar Join Date: Dec 05, 2007 Location: Opelika, AL Posts: 29,718	Here in Memphis, Dr. Phil's show got moved to the ABC affiliate at 4:00 PM this fall, and I swear to god I still see a commercial for it practically every single day now since that happened. They must have been very happy to have acquired the show this fall (Before then, Dr. Phil was on the NBC affiliate at 3:00 PM, followed by who else but Oprah at 4:00 PM).
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