Interest in Whitney Houston Tributes Give the Grammys Its Biggest Ratings Since 1984

[JamesG]

Whitney Houston Tributes Push Grammys to Largest Audience Since 1984
2/13/2012
by Michael O'Connell


Though no definitive correlation can be drawn as to why the Grammys saw their greatest numbers since 1984, it seems obvious that interest in the musical kudos comes from the Saturday death of singer Whitney Houston.

After producers scrambled to find fitting tributes to the late singer on less than a day's notice, fast affiliate ratings give the broadcast a whopping 39 million viewers -- its second largest ever -- and a 14.1 rating in adults 18-49.

The demo showing matches its best performance since 1990 and marks a 41 percent jump over last year.





Last year's Grammys earned a 10.0 in adults 18-49 and 26.7 million viewers.

The three-and-a-half-hour awards propelled CBS to an easy win for the night, pulling a net 11.5 in adults 18-49 and 34.5 million viewers (a 2.3-rated "60 Minutes" led into the broadcast).

http://www.hollywoodreporter.com/liv...ratings-290031