"Wheat Thins" Recruits 'Family Guy' For Its New Ad Campaign! - Sitcoms Online Message Boards

Brian Damage · 01-14-2012, 02:29 AM

For its latest spot from ad agency Being in New York, Wheat Thins has enlisted a famous pair of spokes-cartoons: Brian and Stewie from Family Guy. And since Wheat Thins' current slogan is "Do what you do" (don't ask me how that's supposed to sell crunchy wheat snacks), this commercial shows the highly verbal baby and his disgruntled canine companion doing what they do best—which is, of course, fighting.

In this case, they're fighting over Stewie's bizarre pronunciation of "wheat." Stewie asks Brian for some of his Wheat Thins, placing a rather heavy emphasis on the "h," which launches a line-for-line rehash of Family Guy's notorious "Cool Whip" debate—as any fan of the show will immediately note. (Although, as Family Guy jokes go, you don't have to be much of a fan to recognize this one, which I can attest to as someone who has seen maybe a handful of episodes. And that was more than enough.)

In the end, our pair manage to unite against a common enemy: Stewie's moronic father, Peter, who requests to be in the commercial—Family Guy is really meta, you guys!—before being shot down because this is Stewie and Brian's "thing." It's touching, really.

http://www.adweek.com/news/televisio...t-thins-137502

MrCleveland · 01-14-2012, 11:35 AM

I'm guessing this will be a Super Bowl commercial!

Brian Damage · 01-14-2012, 01:11 PM

Quote:

Originally Posted by MrCleveland

I'm guessing this will be a Super Bowl commercial!

Actually Mr. Cleveland the spot is already airing.

steevo · 01-16-2012, 10:08 PM

Loved it!!

It actually was pretty clean, but it was probably to be expected, given the sponsorship.

01-14-2012, 02:29 AM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	"Wheat Thins" Recruits 'Family Guy' For Its New Ad Campaign! For its latest spot from ad agency Being in New York, Wheat Thins has enlisted a famous pair of spokes-cartoons: Brian and Stewie from Family Guy. And since Wheat Thins' current slogan is "Do what you do" (don't ask me how that's supposed to sell crunchy wheat snacks), this commercial shows the highly verbal baby and his disgruntled canine companion doing what they do best—which is, of course, fighting. In this case, they're fighting over Stewie's bizarre pronunciation of "wheat." Stewie asks Brian for some of his Wheat Thins, placing a rather heavy emphasis on the "h," which launches a line-for-line rehash of Family Guy's notorious "Cool Whip" debate—as any fan of the show will immediately note. (Although, as Family Guy jokes go, you don't have to be much of a fan to recognize this one, which I can attest to as someone who has seen maybe a handful of episodes. And that was more than enough.) In the end, our pair manage to unite against a common enemy: Stewie's moronic father, Peter, who requests to be in the commercial—Family Guy is really meta, you guys!—before being shot down because this is Stewie and Brian's "thing." It's touching, really. http://www.adweek.com/news/televisio...t-thins-137502
	__________________ The Key to the Kingdom of Heaven: John 3:3 *Money Doesn't Buy Happiness...But I'd Rather Cry in My Private Jet*

01-14-2012, 11:35 AM	#2
MrCleveland Drew Carey from Hell Forum Star Join Date: Nov 10, 2007 Location: The City of Cleveland, in The State of Cleveland, in The United States of Cleveland Posts: 14,226	I'm guessing this will be a Super Bowl commercial!
	__________________ Thank God for kids that love Obscure Things. Lee Hazlewood (1929-2007) You ARE Special to God! Rev. Ernest Angely (August 1921-May 2021)

01-16-2012, 10:08 PM	#4
steevo It is Green Senior Member Join Date: Dec 28, 2008 Location: Connecticut Posts: 1,475	Loved it!! It actually was pretty clean, but it was probably to be expected, given the sponsorship.
	__________________ "God be gracious to us and bless us..." Psalm 67:1