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11-28-2011, 12:03 PM
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I'm Rich Bitch
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Join Date: Feb 03, 2002
Location: What Ain't No Country I Ever Heard Of...They Speak English in What?
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Dunder Mifflin Morphs Into Real-Life Brand of Copy Paper
The struggles of fictional paper company Dunder Mifflin to compete with real-life office-supply chains like Staples Inc. are a running joke on NBC's "The Office." Now, an online outlet owned by Staples is using the Dunder Mifflin name to try to sell more copy paper.
Staples' Quill.com has struck a licensing deal with NBC's parent company to launch a Dunder Mifflin brand. Priced largely above private-label copy paper, the Dunder Mifflin packages will be emblazoned with slogans such as "Our motto is, 'Quabity First' " and "Get Your Scrant on," well-known phrases from the comedy series. http://www.quill.com/content/iw/adv/...de=99999&lcb=1 |
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