Melissa McCarthy Named Brand Spokesperson for Ivory Soap - Sitcoms Online Message Boards

Brian Damage · 11-07-2011, 11:03 PM

Emmy winner Melissa McCarthy has been tapped to serve as the brand spokesperson for Procter & Gamble's Ivory soap.

The Mike & Molly star, who recently appeared in a cover story in The Hollywood Reporter magazine, also will host "Soap Dish," the brand's new online social community on Facebook, where she will interact with women and discuss everyday topics including motherhood, marriage and meatloaf, according to P&G. The community was created on the heels of a national "mom" survey commissioned by Ivory about various topics; results will be shared on "Soap Dish."

McCarthy's appointment is part of what the company is calling a "holistic reinvention" of the brand, which kicked off last month with the debut of new packaging and a new ad campaign.

"I grew up using Ivory, and that smell always reminds me of when I was a kid," McCarthy said. "As a working mom of two, I love anything that simplifies my life. So when one bar of soap can handle backyard dirt, spaghetti hands and the unidentified crusty bits under my girls' necks, I'm in."

http://www.hollywoodreporter.com/new...esmaids-258370

Freddy Koko · 11-09-2011, 09:57 PM

yeah I saw this as well. Queen of Comedy now the Queen of soap...lol What's next?

Quote:

Originally Posted by Brian Damage

Emmy winner Melissa McCarthy has been tapped to serve as the brand spokesperson for Procter & Gamble's Ivory soap.

The Mike & Molly star, who recently appeared in a cover story in The Hollywood Reporter magazine, also will host "Soap Dish," the brand's new online social community on Facebook, where she will interact with women and discuss everyday topics including motherhood, marriage and meatloaf, according to P&G. The community was created on the heels of a national "mom" survey commissioned by Ivory about various topics; results will be shared on "Soap Dish."

McCarthy's appointment is part of what the company is calling a "holistic reinvention" of the brand, which kicked off last month with the debut of new packaging and a new ad campaign.

"I grew up using Ivory, and that smell always reminds me of when I was a kid," McCarthy said. "As a working mom of two, I love anything that simplifies my life. So when one bar of soap can handle backyard dirt, spaghetti hands and the unidentified crusty bits under my girls' necks, I'm in."

http://www.hollywoodreporter.com/new...esmaids-258370

Freddy Koko · 11-10-2011, 09:14 PM

Ok, is "soap dish" in the process of being made or what? i can't find an page named "soap dish" that has any posts from mellisa M. on it

Quote:

Originally Posted by Freddy Koko

yeah I saw this as well. Queen of Comedy now the Queen of soap...lol What's next?

11-07-2011, 11:03 PM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,108	Melissa McCarthy Named Brand Spokesperson for Ivory Soap Emmy winner Melissa McCarthy has been tapped to serve as the brand spokesperson for Procter & Gamble's Ivory soap. The Mike & Molly star, who recently appeared in a cover story in The Hollywood Reporter magazine, also will host "Soap Dish," the brand's new online social community on Facebook, where she will interact with women and discuss everyday topics including motherhood, marriage and meatloaf, according to P&G. The community was created on the heels of a national "mom" survey commissioned by Ivory about various topics; results will be shared on "Soap Dish." McCarthy's appointment is part of what the company is calling a "holistic reinvention" of the brand, which kicked off last month with the debut of new packaging and a new ad campaign. "I grew up using Ivory, and that smell always reminds me of when I was a kid," McCarthy said. "As a working mom of two, I love anything that simplifies my life. So when one bar of soap can handle backyard dirt, spaghetti hands and the unidentified crusty bits under my girls' necks, I'm in." http://www.hollywoodreporter.com/new...esmaids-258370
	__________________ The Key to the Kingdom of Heaven: John 3:3 *Money Doesn't Buy Happiness...But I'd Rather Cry in My Private Jet*