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Old 07-28-2011, 07:46 PM   #1
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Default MTV at 30 - VH1 Classic to Air Weekend Marathon

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Imagine a world without reality TV, the cult of Madonna, and — dare we say it — “Beavis and Butt-Head.”

As the groundbreaking network turns 30 Monday, people want their MTV more than ever.

But today’s MTV is a far cry from the one that jolted the nation and quickly transformed the look and feel of television after it went live on Aug. 1, 1981. Long gone are the VJs, concerts, cutting-edge music shows and — unless you’re up early in the morning — the videos.

“When we are talking about MTV, we’re really not talking about music anymore, are we?” said original VJ Mark Goodman, adding that MTV’s current viewers don’t bemoan the disappearance of videos as its original core audience does. “It’s not sad for people who are watching it now — for them it’s great,” said Goodman, who’s now a host on Sirius radio.

After all, in 1981, there was no other outlet to see music stars in action 24/7.

These days, the endlessly morphing network is a reality-show machine, enjoying its highest ratings ever thanks to shows such as “Jersey Shore” and “Teen Mom.”

“MTV invented reality shows and that’s something that people really don’t talk about,” said Daniel Manu, site director of TelevisionWithoutPity.com. “ ‘Real World’ started 19 years ago, [with] the idea of not doing it as a documentary — actually casting people, contriving the action. That was the template for reality TV.”

MTV President Stephen Friedman, 41, said the goal is to keep the network as “the cultural home of the youth generation.”

“It’s about entertaining them, engaging them, and being an advocate for them,” he said, adding that it’s important the channel “represents them better than any other music vehicle out there.”

“Our shows are getting higher ratings now than in the history of MTV,” he said. “What’s fascinating, we found a couple of years ago when [viewers] started getting tired of certain things we were doing that every generation seems to demand its own MTV.”

Even if you’ve never seen a music video or watched “The Hills,” MTV’s imprint is on virtually everything you watch.

“The way it communicated changed television, the way ‘Sesame Street’ did 10 years before,” said Ron Simon, curator of television and radio at the Paley Center for Media. “In the early ‘80s, it certainly changed the look and grammar of television. Those early videos changed the look and pace of all television.”

Goodman added, “The story that I love is that ‘Miami Vice’ was pitched to networks as ‘MTV Cops.’”

MTV airs videos from 3-9 a.m. on most days, but that’s not enough for some New Yorkers.

“It’s definitely changed weirdly over the years,” said Ingrid Echavarria, 31, of midtown. “It’s somewhat entertaining but nothing like the ‘80s and ‘90s MTV.”

For the 58-year-old Goodman, though — he admits he’s now 30 years older than MTV’s demo — not having music on the channel just makes sense.

“MTV as it was conceived in 1981 is just not necessary anymore,” because videos are all over the web, he said.

MTV, which is celebrating its birthday with a three-day marathon starting Saturday on VH-1 Classic, hasn’t completely disinherited its past.

This October, “Beavis and Butt-Head” returns and “120 Minutes,” the alternative rock staple that ran from 1986-2000, re-emerges Saturday with host Matt Pinfield.
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Old 07-28-2011, 07:54 PM   #2
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In celebration of MTV's 30th anniversary, VH1 Classic is airing a tribute to the network this weekend starting July 30 at 6 a.m.

Tune in all weekend to watch the stuff you grew up with, including performances, series, specials and more. (To get more specific, a press release promises clips from Remote Control, YO! MTV Raps, Beavis and Butt-Head, Headbangers Ball, The Real World, Liquid TV and Club MTV.)

Look for some of the original ads that aired during the height of MTV as well, from Miss Cleo to the famous "John Mellencamp's Pink House Giveaway."

The marathon wraps with a re-airing of MTV's first-ever hour programming from its debut in 1981. Set your DVRs for July 31 at midnight for that.
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Old 07-28-2011, 08:27 PM   #3
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Kind of sad that every five years or so, MTV feels the need to remind the world that they were once innovative and groundbreaking.
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Old 07-28-2011, 10:13 PM   #4
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I was going to post a new thread about this marathon on VH- 1 Classic. Dont you find it odd, thought, that VH1 Classic will have the marathon and not, I dont know, MTV!!
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Old 07-29-2011, 12:30 PM   #5
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MTV said about the 25th anniversary they arent interested in looking back or having reunions.

People can see all the old videos anytime they want on youtube so I dont know what all the fuss is about MTV.

IMHO most of todays music blows so I definitely wouldnt want to see a video.


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I was going to post a new thread about this marathon on VH- 1 Classic. Dont you find it odd, thought, that VH1 Classic will have the marathon and not, I dont know, MTV!!
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Old 07-29-2011, 09:26 PM   #6
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MTV is now NMTV...

But the anniversary of MTV on VH-1 proves that VH-1 STILL has it...and no one wants their MTV now.
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Old 07-30-2011, 08:50 AM   #7
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It's not as impressive as MTV 25 in which VH1 Classic looped all the videos from the launch day. This time around all of the content is just various clips from TV shows, most of it from the 1990-2003.
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Old 07-30-2011, 11:03 AM   #8
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MTV is about as useful and entertaining as one of those infomercial channels; there is absolutely no point to their continued existence in my opinion.
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Old 07-30-2011, 08:11 PM   #9
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Believe it or not, I didnt grow up on MTV. As matter of fact, I hardly watched it until Beavis and Butthead in 1994. I will say as fan of vintage, well everything, as you know by my posts on this board, I have watched some of the MTV 30 on VH1 Classic. I think its been good but they are all over the place with what they show. I mean they show parts of shows, a couple of music videos, parts of other shows etc. But it hasnt been that bad.
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Old 07-30-2011, 09:51 PM   #10
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I dont get VH1 Classic but what shows are they showing parts of?


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Originally Posted by mets82
Believe it or not, I didnt grow up on MTV. As matter of fact, I hardly watched it until Beavis and Butthead in 1994. I will say as fan of vintage, well everything, as you know by my posts on this board, I have watched some of the MTV 30 on VH1 Classic. I think its been good but they are all over the place with what they show. I mean they show parts of shows, a couple of music videos, parts of other shows etc. But it hasnt been that bad.
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Old 07-30-2011, 10:07 PM   #11
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If I can remember off the top of my head.

The Real World (first episode, I think)
Fashionably Loud with Rebecca Romijn Stamos and musical guest Kid Rock
Get with Jenny (Jenny McCarthy)
2002 opening of the VMAs with Jimmy Fallon who was AWESOME
Daria (Pilot Episode)
Remote Control with The Red Hot Chili Peppers
Marilyn Manson performing at the 97? VMAs
Puff Daddy tribute to Biggie at the 97 VMAs
Mtv Breaking News with the death of Kurt Cobain, Biggie and Jerry Garcia.
Also the 1993 Inauguration Ball with Bill Clinton
And the 2003 VMA, with Madonna, Christina and Britney although I think the kiss was edited out.

Now these were just parts of shows. They would start something and then go to something else. Thats the best I could do so far.
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Old 07-31-2011, 02:17 PM   #12
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Thank You mets82
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Old 07-31-2011, 09:36 PM   #13
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No problem. I got some more stuff.


1984 vma performance with Madonna
MTV Unplugged (I think) with LL Cool J, Mariah Carey, Nirvana, and whoever the guy is that sang the song "Layla".
A bunch of funny promos with Denis Leary
2000 VMA performances with Eminem and Britney Spears
A Kiss performanc from I think the VMA 1997
Radiohead singing Creep from somewhere on the beach
Celebrity Deathmatch- Dave Grohl and Billy Corgin vs. Courtney Love
Promos with the guy who used to drive the MTV Cab. He had glasses, white t shirt and would just ramble on. I wish I knew who he was.
Beavis and Butthead Halloween Special


Nothing from the early days of MTV (1981-1985) really with the exception of a couple of things. Btw, you can tell with all the "I think's" that Im not a big music fan but if you read any of my posts on this board, I love the vintage, old stuff.

Also, another reason why I dont know whats what is because they have no graphics to say what is what. Your supposed to just guess. The celebrity deathmatch that I mentioned above, actually had a graphic but thats basically it.
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