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Old 07-11-2011, 10:23 PM   #1
peyton6469
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Default Sponsors of Dobie Gillis include.....I Saw Closing Credits with sponsor at the bottom

Pillsbury, Marlboro and Colgate-Palmolive--One night, I saw Wildroot Cream Oil, Halo Shampoo and Florissant Air Freshener..I thought I was in heaven when I saw the closing credits..In addition, the sponsors for the last season of "Dobie" also included Vicks and Poloroid.

Last edited by peyton6469; 07-18-2011 at 06:55 PM.
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Old 07-11-2011, 11:00 PM   #2
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Originally Posted by peyton6469
Pillsbury, Marlboro and Colgate-Palmolive--One night, I saw Wildroot Cream Oil, Halo Shampoo and Florissant Air Freshener..I thought I was in heaven when I saw the closing credits
Yea I noticed that too. While I'm not really a Dobie Gillis fan, I do occasionally tune in to the repeats on Me-TV and it's always cool when the sponsors products appear in the closing credits.
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Old 07-11-2011, 11:08 PM   #3
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I'm hoping that My Three Sons has a goof-up and show the closing credits
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Old 07-12-2011, 08:46 AM   #4
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If I'm remembering right, I think MeTV only left those in sometimes in the season 3-4 episodes. I believe all the earlier episodes still had the hearts replacing them for syndication. Now, if only MeTV could find those cast commercials and include them in the show, I'd be in heaven! lol I'd love to see how they would do an Air Freshener commercial in those days.
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Old 07-12-2011, 07:36 PM   #5
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You are correct and it would be nice to see the Pillsbury label/Marlboro cigarette boxes in the closing credits someday..As far as the air freshener commercial..I wonder how that would go..nothing like the Febreze commercial that's airing at this time
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Old 07-15-2011, 03:21 PM   #6
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Quote:
Originally Posted by peyton6469
I'm hoping that My Three Sons has a goof-up and show the closing credits
You'll see Kelloggs cereal boxes at the close of one of the Season 10 episodes.
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Old 07-17-2011, 11:45 PM   #7
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thank you..i will definitely be looking out for that one
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Old 07-28-2011, 01:38 AM   #8
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Default During the first three seasons...

...Philip Morris {Marlboro, "The filter cigarette with the unfiltered taste"} and Pillsbury {cake mix, Pillsbury's Best Flour, et al.- "Nothin' says lovin'/Like somethin' from the oven/And Pillsbury says it best!"} were the alternate sponsors. Their combined sponsorship extended into the "Gillis Grocery Store" set, where a Marlboro/Philip Morris/Alpine display was prominently featured in front of the cash register, and boxes of Pillsbury's cake mixes were on a shelf in the background; that was one way a sponsor reminded viewers just WHO was paying for the privilege of bringing them the show they were watching, during the episode. In season four (when the series moved from Tuesday to Wednesday nights), "participating sponsors" included Procter & Gamble, Colgate-Palmolive, Polaroid {they also bought one minute spots on "I'VE GOT A SECRET" and "PASSWORD" during the 1961-'62 season}, and Richardson-Vicks.


As for "MY THREE SONS", General Motors' Chevrolet division sponsored the first four seasons [the closing credits often featured drawings of various Chevy models, or footage of them "in action" on the road]. Then, in the fall of 1964 (when Chevy dropped the show in favor of being the primary sponsor of "BEWITCHED"), Hunt-Wesson became the new primary sponsor (in original network prints, Fred MacMurray would greet the viewer at the beginning- "Hi! And welcome to our show, for Hunt-Wesson Foods..."- before the opening title appeared), right through the transition from ABC to CBS in 1965. In later seasons, Kellogg's was an alternate sponsor as well.

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Old 07-28-2011, 11:48 PM   #9
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Originally Posted by TV Knowledge Fan
...Philip Morris {Marlboro, "The filter cigarette with the unfiltered taste"} and Pillsbury {cake mix, Pillsbury's Best Flour, et al.- "Nothin' says lovin'/Like somethin' from the oven/And Pillsbury says it best!"} were the alternate sponsors. Their combined sponsorship extended into the "Gillis Grocery Store" set, where a Marlboro/Philip Morris/Alpine display was prominently featured in front of the cash register, and boxes of Pillsbury's cake mixes were on a shelf in the background; that was one way a sponsor reminded viewers just WHO was paying for the privilege of bringing them the show they were watching, during the episode. In season four (when the series moved from Tuesday to Wednesday nights), "participating sponsors" included Procter & Gamble, Colgate-Palmolive, Polaroid {they also bought one minute spots on "I'VE GOT A SECRET" and "PASSWORD" during the 1961-'62 season}, and Richardson-Vicks.


As for "MY THREE SONS", General Motors' Chevrolet division sponsored the first four seasons [the closing credits often featured drawings of various Chevy models, or footage of them "in action" on the road]. Then, in the fall of 1964 (when Chevy dropped the show in favor of being the primary sponsor of "BEWITCHED"), Hunt-Wesson became the new primary sponsor (in original network prints, Fred MacMurray would greet the viewer at the beginning- "Hi! And welcome to our show, for Hunt-Wesson Foods..."- before the opening title appeared), right through the transition from ABC to CBS in 1965. In later seasons, Kellogg's was an alternate sponsor as well.

I heard that Kellogg's was an alternate sponsor from another site and I read that the Toni Company was possibly an alternate sponsor, for a couple of seasons with Hunt's...I also heard that Lever Brothers and Bristol-Myers was a sponsor as well(they could have been participating sponsors, i'm not sure)
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Old 07-29-2011, 06:13 AM   #10
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There is at least one My Three Sons print that airs occasionally which includes Toni products in the closing credits.

I believe that in the late seasons, General Motors continued (or returned) to sponsor M3S -- that's why the Douglas family vehicles were nice, new Pontiacs.
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Old 07-29-2011, 08:20 PM   #11
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There is at least one My Three Sons print that airs occasionally which includes Toni products in the closing credits.

I believe that in the late seasons, General Motors continued (or returned) to sponsor M3S -- that's why the Douglas family vehicles were nice, new Pontiacs.

thanks
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Old 08-08-2011, 04:27 PM   #12
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i saw it and i loved it..i'll have to upload that one on another site for all to enjoy.
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Old 08-27-2011, 09:14 PM   #13
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Default i saw Marlboro cigs in the closing credits but....

I saw one of the epis on Me-Tv and i was shocked to see that the Marlboro cigarettes blurred during the closing credits but you can see the reconizgable boxes..I know that they couldn't show those because the product is still being manufactured but it would have been nice to see..in the meantime, i'll enjoy seeing the Colgate-Palmolive brands during the credits
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Old 09-06-2011, 12:09 PM   #14
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Quote:
Originally Posted by peyton6469
I saw one of the epis on Me-Tv and i was shocked to see that the Marlboro cigarettes blurred during the closing credits but you can see the reconizgable boxes..I know that they couldn't show those because the product is still being manufactured but it would have been nice to see..in the meantime, i'll enjoy seeing the Colgate-Palmolive brands during the credits
I think Federal Law prevents advertising Tobacco products on television.
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Old 12-10-2013, 11:43 PM   #15
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TV "You can always tell a Halo girl...you can tell by the shine of her hair..."

I remember the Halo shampoo commercials. George Sanders (the voice of Shere Khan in "The Jungle Book" Disney movie) and Jimmie Rodgers ("Honeycomb") did singing commercials on "Dobie Gillis."

"You can always tell a Halo girl...you can tell by the shine of her hair...
The magic glow of a Halo girl goes with her everywhere."

And Pillsbury had commercials for their new Deluxe cake mixes ("Hungry? Want some?") as well as their flour and refrigerated biscuits:

"A house smells so nice when you bake in the oven
A warm kind of smell when you bake in the oven
Nothin' says lovin' like something from the oven
And Pillsbury says it BEST."

(In the episode where Maynard and Dobie give too much growth serum to the chicken, the resulting monster tears up the Gillis store, and in one scene you can see a display of Pillsbury cake mix boxes toppling and collapsing in its path.)

P.S.: Colgate's aerosol air freshener was "Florient," named for a brand of perfume they had sold in the 19th and early 20th centuries. It was a contraction of 'FLOwers of the ORIENT."

During the early 1960s. Bess Myerson (the former Miss America who appeared on "I've Got a Secret", and who also appeared in Ajax cleanser commercials) did some commercials for Florient, some of which may have appeared on Dobie Gillis.

"Florissant" is a suburb of St. Louis, Missouri, and it's French for "flourishing."

Last edited by missy's pop pop; 01-09-2014 at 10:25 PM. Reason: More info on Bess Myerson and Florient air freshener commercials!
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