Advertisement for "Zookeeper" Digitally Inserted into "HIMYM" Rerun - Sitcoms Online Message Boards

JamesG · 07-06-2011, 08:52 PM

Magazine With Ad For Zookeeper Digitally Inserted Into "How I Met Your Mother" Rerun
By Ben Popken
July 6, 2011

For the past few years, networks have been digitally inserting ads and product placements for new products into old reruns.

We just noticed one in a rerun of a 2007 episode of "How I Met Your Mother".

In the background on the shelf is a magazine with an ad on the back for the new Zookeeper film starring Kevin James. So does this mean Robin is buying bootleg DVD's? Or there's an unrevealed storyline where she's a movie reviewer for the local paper, seeing advance versions of the latest films?

It raises all sorts of questions about timeline and continuity, and the more you stare at it and try to figure it out, the more the brand burns itself into your brain.

Here's what the shot looked like before the insertion - http://www.flickr.com/photos/stjarna...in/photostream

http://consumerist.com/2011/07/dvd-c...her-rerun.html

ryan423 · 07-06-2011, 09:44 PM

Very interesting!

robyrob · 07-07-2011, 09:20 AM

:

they have disrupted the time continuum

07-06-2011, 08:52 PM	#1
JamesG Freakshow Moderator Forum Icon Join Date: Feb 01, 2008 Location: Brooklyn, NY Posts: 57,136	Advertisement for "Zookeeper" Digitally Inserted into "HIMYM" Rerun *Magazine With Ad For Zookeeper* Digitally Inserted Into "How I Met Your Mother" Rerun** By Ben Popken July 6, 2011 For the past few years, networks have been digitally inserting ads and product placements for new products into old reruns. We just noticed one in a rerun of a 2007 episode of "How I Met Your Mother". In the background on the shelf is a magazine with an ad on the back for the new Zookeeper film starring Kevin James. So does this mean Robin is buying bootleg DVD's? Or there's an unrevealed storyline where she's a movie reviewer for the local paper, seeing advance versions of the latest films? It raises all sorts of questions about timeline and continuity, and the more you stare at it and try to figure it out, the more the brand burns itself into your brain. Here's what the shot looked like before the insertion - http://www.flickr.com/photos/stjarna...in/photostream http://consumerist.com/2011/07/dvd-c...her-rerun.html Attached Images

07-07-2011, 09:20 AM	#3
robyrob certified wackball#3 Moderator Forum Icon Join Date: Aug 03, 2003 Location: hiding under the third booth at Arnold's Posts: 58,198	: they have disrupted the time continuum
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07-06-2011, 09:44 PM	#2
ryan423 Member Senior Member Join Date: Oct 15, 2007 Posts: 1,829	Very interesting!