VH1 To Bring Back "Pop Up Video"

[JamesG]

VH1 to Bring Back "[I]Pop Up Video"
May 25, 2011
by Robyn Ross


VH1 is reviving "Pop Up Video" after a 10-year hiatus. The network announced Wednesday that it has ordered 60 half-hour episodes.

The revived show will feature current videos, some new graphics and those pop-up "bubbles" fans loved back in the day. Returning in the fall, "Pop Up Video" will also integrate user-generated content.





"'Pop Up Video' has stood the test of time, ranking as one of the most iconic series in recent television history. For years, people have practically begged, 'Please bring back Pop Up Video!' It's a show and format that now evokes nostalgia for VH1's young adult audience," VH1 President Tom Calderone said.





Co-creator Woody Thompson, who will executive-produce, said the new version will take on all genres of music, including rap and hip-hop.

"I have sat on the sidelines for the last decade and watched as everyone ... has ripped off 'Pop Up' in some way or another with the Internet coming out of nowhere and Twitter being hauntingly familiar and all of these devices that are using snarky, pithy text," Thompson told The Hollywood Reporter.





VH1 programming executive Jeff Olde added:

"Our audience has a particular nostalgia for Pop Up Videos, but they're also seeking more information on multiple platforms. They're using social networking to create their own pop-ups in a way. So we can hit the nostalgia beat but also have it feel like it's relevant and current."

http://www.tvguide.com/News/Pop-Up-Video-1033499.aspx

[JamesG]

"Pop Up Video" has a new logo!

http://www.aoltv.com/2011/06/29/the-...alt-lake-city/