NBC Launches "NBC Live" Social Network

[JamesG]

NBC Launches New Social Network
Apr 14, 2011
by Michael Schneider


NBC's getting more social.

As the networks continue to dabble with Twitter and Facebook, NBC this week will unveil plans to take that kind of interactivity one step further.




Get ready for the launch of NBC Live (www.nbc.com/live), which will shoot out polls, trivia, insider commentary, photos and other behind-the-scenes information synced up to what's happening in real time on-screen.

As "The Office" features a scene with Dwight (Rainn Wilson, who serves as the site's "host"), for example, NBC Live might ask users to vote on whether he deserves a promotion to branch manager.







NBC Live's real backbone will be a social stream in which users can comment about what's on screen and interact in real time with other viewers. A live moderator will be stationed at NBC to promote comments, weed out off-topic posts and coordinate all of the synced-up information.

"This is a great way for fans to communicate with each other as a companion to live TV, on an official site with real info," says NBCUniversal Digital Entertainment president Vivi Zigler.

The goal: To get more viewers to turn off their DVRs and watch TV live (which would make advertisers happy).




NBC designed the new site with iPads in mind; the official NBC Live app is already available. The site officially launches April 26 with the debut of "The Voice" but will eventually encompass all of the network's shows.

http://www.tvguide.com/News/NBC-Laun...w-1031841.aspx

[LUNCH]

Originally Posted by JamesG

The goal: To get more viewers to turn off their DVRs and watch TV live (which would make advertisers happy).

I don't view NBC or for that matter, ABC or CBS anymore because their programs are crap.However as long as they keep filling their shows with commercials,the DVR player is just going to continue to get more and more popular.Less and less people will be viewing commercials.Some stupid social site will not make much of a difference.--There is only ONE way to get people to watch commercials again and that is to show alot LESS of them.And that goes for all commercial tv stations.Advertisers can continue to be unhappy.

[JamesG]

Originally Posted by LUNCH

I don't view NBC or for that matter, ABC or CBS anymore because their programs are crap.However as long as they keep filling their shows with commercials,the DVR player is just going to continue to get more and more popular.Less and less people will be viewing commercials.Some stupid social site will not make much of a difference.--There is only ONE way to get people to watch commercials again and that is to show alot LESS of them.And that goes for all commercial tv stations.Advertisers can continue to be unhappy.

Commercials are the reason I use my DVR.. lol.

I've become so used to it that I just skip over the commercials and watch the program straight-through. When I watch tv live I've become very impatient with commercials due to the DVR being available.