Farewell Cap'n! Cap'n Crunch Cereal Being Phased Out! - Sitcoms Online Message Boards

Brian Damage · 03-09-2011, 09:15 PM

The Soggies have finally won: Cap'n Crunch is quietly sailing into retirement.

Long derided by health experts for its high sugar content – a single serving contains 12 grams – the cereal is no longer being actively marketed by Quaker, DailyFinance reports. It appears parent company Pepsico is forcing the good Cap'n to walk the plank.

Cap'n Crunch was once the No. 1 breakfast cereal, but pressure from the White House and health activists is having an effect on how PepsiCo and other food companies peddle their products to kids. Sales of the cereal were down 6.8 percent in 2010.

Last year, PepsiCo vowed to reduce added sugar per serving by 25 percent and saturated fat by 15 percent in its products over the next 10 years.

"PepsiCo is no longer marketing Cap'n Crunch cereal directly to children. In a sense, you could say that they have retired Cap'n Crunch, and that's a good thing," Jennifer Harris, of the Rudd Center for Food Policy & Obesity at Yale University, told DailyFinance. "Unfortunately, children continue to view hundreds of ads per year for high-sugar cereals from General Mills, Kellogg's and Post Foods."

The critics have a point: Children cereals contain 85 percent more sugar, 65 percent less fiber and 60 percent more sodium when compared with adult cereals, according to the Rudd Center research. The average preschooler has viewed more than 500 television ads for such cereals.

http://lifeinc.today.com/_news/2011/...rity?GT1=43001

80sTrivia · 03-09-2011, 09:58 PM

Awww.... my favorite cereal as a kid. Explains why I spent so much time in the dentist's chair back then!

Janice · 03-09-2011, 10:48 PM

Another win for the food bully, Michelle Obama. People should be allowed to make their own decisions.

MrCleveland · 03-09-2011, 11:12 PM

Quote:

Originally Posted by Family Ties Forever!

That's a shame. I like crunchy cereal.

I know it's important to eat heatthy, but I think it's going to far when the white house can say which foods I can and cannot eat. I think in moderation certain foods are ok. The White House needs to worry about other things.

American Liberals has to stop being Communistic! They are telling us what to do and what not to do!

Soon...ALL fatty/sweet foods will be taxed/banned!

Marvo301 · 03-09-2011, 11:16 PM

Oh Cap'n my Cap'n! Sorry you're be made to walk the plank by those horrible pirates who hide behind the name "government"!

Mr. Television · 03-10-2011, 12:04 AM

Fruit Loops will be next.

Georgia's on my Mind · 03-10-2011, 12:46 AM

it's magically delicioso

catlover79 · 03-10-2011, 12:49 AM

BOOOOOOOOOOOOOOOOOO!!!

andress_jade · 03-10-2011, 04:20 AM

This upsets me greatly. Cap'n Crunch's Crunch Berries are my favorite cereal! I recently bought OOPS! All Berries and I love it. I can't believe they are getting rid of it. It sucks. I knew there was another reason to hate Obama.

RIP Cap'n Crunch, you will be greatly missed by your biggest fan.

biffbronson · 03-10-2011, 08:31 AM

Cap'n Crunch used to be incredibly popular on college campuses. It wasn't just little kids who were enjoying it...! The manufacturer is free to dump their brand, but we all know that there are plenty of other cereal makers who will be more than happy to fill in the void!

kev411 · 03-10-2011, 08:54 AM

What a load of crap!!

YoliUSA · 03-10-2011, 10:44 AM

I love Cap'n Crunch! Haven't eaten it for a while though, I must get a box for old time's sake before it disappears from shelves.

Dr. Thong · 03-10-2011, 11:13 AM

It doesn't say they're going to stop making the cereal, just that they're not actively marketing it to kids. However, I imagine if sales drop, the cereal will no longer be made.

I don't want Big Brother Gov't telling me I can't eat this or that. I'm old enough to know better and if I want some sugary cereal, dammit, I'll have it!!

BTW, I was listening to talk radio about the whole Michelle Obama thing with nutrition and the host pointed out that at a recent big dinner (I forget the occasion) at the White House, the calorie count for the meal they served was 2200 calories!

Apparently, Miz Obama feels it's okay to tell you how you should or shouldn't eat, but it's okay for her to serve a high calorie meal.

LUNCH · 03-10-2011, 11:23 AM

I liked their older commercials too.At least with Captain Crunch people knew and know what they are getting.They know it is a sweet tasting cereal and nothing more. It does NOT try to 'masquerade' as some type of healthy food like most of the cereals have been doing for the past 20 years or so.Captain Crunch is what it is, and not a scam like other cereals.---If you ask me ,crack down on the other cereals and all the other foods etc. that try to fool people into thinking they are healthy when they not much more than junk food .Get rid of stuff like high fructose corn syrup and other things which are bad for you and rarely used in many other first world countries.

browneyes106 · 03-10-2011, 11:42 AM

Quote:

Originally Posted by Family Ties Forever!

That's a shame. I like crunchy cereal.

I know it's important to eat heatthy, but I think it's going to far when the white house can say which foods I can and cannot eat. I think in moderation certain foods are ok. The White House needs to worry about other things.

I think most foods are ok in moderation. Fast food, sodas, certain cereals and certain junk are all ok in moderation. In recent years, the people who eat and drink these types of foods and beverages excessively are the ones that end up with health problems and I can sort of see why Michelle Obama targets certain things, but she needs to realize that not everyone eats these types of food excessively.

03-09-2011, 09:15 PM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	Farewell Cap'n! Cap'n Crunch Cereal Being Phased Out! The Soggies have finally won: Cap'n Crunch is quietly sailing into retirement. Long derided by health experts for its high sugar content – a single serving contains 12 grams – the cereal is no longer being actively marketed by Quaker, DailyFinance reports. It appears parent company Pepsico is forcing the good Cap'n to walk the plank. Cap'n Crunch was once the No. 1 breakfast cereal, but pressure from the White House and health activists is having an effect on how PepsiCo and other food companies peddle their products to kids. Sales of the cereal were down 6.8 percent in 2010. Last year, PepsiCo vowed to reduce added sugar per serving by 25 percent and saturated fat by 15 percent in its products over the next 10 years. "PepsiCo is no longer marketing Cap'n Crunch cereal directly to children. In a sense, you could say that they have retired Cap'n Crunch, and that's a good thing," Jennifer Harris, of the Rudd Center for Food Policy & Obesity at Yale University, told DailyFinance. "Unfortunately, children continue to view hundreds of ads per year for high-sugar cereals from General Mills, Kellogg's and Post Foods." The critics have a point: Children cereals contain 85 percent more sugar, 65 percent less fiber and 60 percent more sodium when compared with adult cereals, according to the Rudd Center research. The average preschooler has viewed more than 500 television ads for such cereals. http://lifeinc.today.com/_news/2011/...rity?GT1=43001
	__________________ The Key to the Kingdom of Heaven: John 3:3 *Money Doesn't Buy Happiness...But I'd Rather Cry in My Private Jet*

03-09-2011, 09:58 PM	#2
80sTrivia Member Forum Celebrity Join Date: May 23, 2002 Posts: 21,714	Awww.... my favorite cereal as a kid. Explains why I spent so much time in the dentist's chair back then!
	__________________ Perfect Gift Books for Pop Culture Fanatics: Thank You for Being a Friend: A Golden Girls Trivia Book The Bouquet Residence: A Keeping Up Appearances Trivia Book Cooking With the Golden Girls: Fun & Delicious Recipes from a Hilarious Miami Kitchen Love in the Afternoon: The Ultimate Soap Opera Trivia Book The Last Great Decade: The Ultimate 90s Trivia Book Betty White: A Celebration

03-09-2011, 11:16 PM	#5
Marvo301 I'm NOT a Blockhead! Forum Celebrity Join Date: May 17, 2002 Location: The Great White North Posts: 21,460	Oh Cap'n my Cap'n! Sorry you're be made to walk the plank by those horrible pirates who hide behind the name "government"!
	__________________ Only a life lived for others is worth living. Albert Einstein A life isn't worth living unless it has impact on other lives. Jackie Robinson Be always at war with your vices, at peace with your neighbors, and let each new year find you a better man. Benjamin Franklin Last edited by Marvo301; 03-10-2011 at 01:06 AM.

03-10-2011, 12:04 AM	#6
Mr. Television 23 Years at Sitcoms Online Forum Icon Join Date: Jun 06, 2003 Location: Somewhere you're Not Posts: 62,132	Fruit Loops will be next.
	__________________ Sonny

03-10-2011, 12:49 AM	#8
catlover79 God Bless Val Forum Addict Join Date: May 29, 2006 Location: Bewitched in Ohio Posts: 70,392	BOOOOOOOOOOOOOOOOOO!!!
	__________________ "Jesus loves you and He approves this message." "I'm alive. I'm feeling good. I'm trying to live every moment as much as I can." - Valerie Harper, March 2013

03-09-2011, 10:48 PM	#3
Janice Retired Admin - Hollywood Swingin' Forum Legend Join Date: Aug 03, 2001 Location: Beantown Posts: 36,388	Another win for the food bully, Michelle Obama. People should be allowed to make their own decisions.

03-10-2011, 12:46 AM	#7
Georgia's on my Mind Senior Member Forum Superstar Join Date: Aug 19, 2001 Posts: 25,054	it's magically delicioso

03-10-2011, 04:20 AM	#9
andress_jade Life Goes On... Moderator Senior Member Join Date: Mar 04, 2004 Location: Iola, KS or Glenbrook Posts: 1,220	This upsets me greatly. Cap'n Crunch's Crunch Berries are my favorite cereal! I recently bought OOPS! All Berries and I love it. I can't believe they are getting rid of it. It sucks. I knew there was another reason to hate Obama. RIP Cap'n Crunch, you will be greatly missed by your biggest fan.
	__________________ In Memoriam: John Ritter, Hayden Rorke, Sidney Sheldon, Bob Denver, Don Knotts, Andy Griffith, Elizabeth Montgomery, Bea Arthur, Estelle Getty, Rue McClanahan, Farrah Fawcett, Michael Jackson, Whitney Houston, David Angell, Christopher Reeve, Shirley Temple Black, Larry Hagman, Lucille Ball, Patrick Swayze, Robin Williams, Alan Thicke, Mary Tyler Moore, Prince, George Michael, Jim Nabors, John Mahoney, Penny Marshall, Debbie Reynolds and Carrie Fisher.

03-10-2011, 08:31 AM	#10
biffbronson Sentimental Fool Forum Star Join Date: Aug 22, 2009 Location: Near Notre Dame Posts: 10,528	Cap'n Crunch used to be incredibly popular on college campuses. It wasn't just little kids who were enjoying it...! The manufacturer is free to dump their brand, but we all know that there are plenty of other cereal makers who will be more than happy to fill in the void!
	__________________ In memory of lovely Erin Moran 1960-2017 ~ Missing you "For you are beautiful ~ And I have loved you dearly ~ More dearly than the spoken word can tell..." "What's the word?" (Paul Martin) ~~ "I don't want money for nothing." (Timmy Martin) -- Lassie ROCKS! WORD UP "It's just a dugout that my dad built... In case the reds* decide to push the button down..."*

03-10-2011, 08:54 AM	#11
kev411 Member Occasional Poster Join Date: Jun 11, 2009 Location: tennessee Posts: 47	What a load of crap!!

03-10-2011, 10:44 AM	#12
YoliUSA Fan of the Classics Forum Veteran Join Date: Jun 13, 2002 Location: In a galaxy far, far away... Posts: 5,290	I love Cap'n Crunch! Haven't eaten it for a while though, I must get a box for old time's sake before it disappears from shelves.
	__________________ "All our dreams can come true, if we have the courage to pursue them". ~Walt Disney "Sometimes I just don't understand human behavior"- C-3PO My DVD's

03-10-2011, 11:13 AM	#13
Dr. Thong a/k/a "ACK!" Forum Veteran Join Date: Jul 10, 2001 Location: New Hampshire, USA Posts: 5,546	It doesn't say they're going to stop making the cereal, just that they're not actively marketing it to kids. However, I imagine if sales drop, the cereal will no longer be made. I don't want Big Brother Gov't telling me I can't eat this or that. I'm old enough to know better and if I want some sugary cereal, dammit, I'll have it!! BTW, I was listening to talk radio about the whole Michelle Obama thing with nutrition and the host pointed out that at a recent big dinner (I forget the occasion) at the White House, the calorie count for the meal they served was 2200 calories! Apparently, Miz Obama feels it's okay to tell you how you should or shouldn't eat, but it's okay for her to serve a high calorie meal.
	__________________ "Sunday has been cancelled due to lack of interest. That is all."

03-10-2011, 11:23 AM	#14
LUNCH Member Senior Member Join Date: Oct 23, 2010 Location: New York State Posts: 1,304	I liked their older commercials too.At least with Captain Crunch people knew and know what they are getting.They know it is a sweet tasting cereal and nothing more. It does NOT try to 'masquerade' as some type of healthy food like most of the cereals have been doing for the past 20 years or so.Captain Crunch is what it is, and not a scam like other cereals.---If you ask me ,crack down on the other cereals and all the other foods etc. that try to fool people into thinking they are healthy when they not much more than junk food .Get rid of stuff like high fructose corn syrup and other things which are bad for you and rarely used in many other first world countries.
	Last edited by LUNCH; 03-10-2011 at 11:52 AM.