Ben & Jerry's Releases Jimmy Fallon Ice Cream: "Late Night Snack"

[JamesG]

Ben & Jerry's 'Late Night Snack' Ice Cream
by Erik R. Trinidad
Posted Mar 3rd 2011



This new ice cream flavor was announced at a press event in "Late Night's" Studio 6B, where last summer Fallon and his house band The Roots performed a Ben & Jerry's tribute song, "Ladysmith Snack Mambazo," in the style of South African a cappella singing group Ladysmith Black Mambazo.

It was this skit that inspired Ben & Jerry's to approach Fallon and NBC for a co-branded ice cream flavor, provided that they were willing to support the ice cream company's pledge to support Fair Trade ingredients.

(Proceeds from the sales of Late Night Snack also benefit Fair Trade Universities.)




The vanilla beans and cocoa used in this new flavor come from Fair Trade suppliers -- not that you'll taste the difference on your tongue when you eat it.

However, Cohen and Greenfield stressed the importance of supporting Fair Trade, an effort hoped to be fully realized by 2013 for their entire product line.




While Fallon supported this, he was also proud of his flavor's originality. "Stephen Colbert is a jealous son of a bitch," he joked, desparaging Colbert's "AmeriCone Dream" flavor.

"Like no one was going to think of putting ice cream with a cone."



Indeed, Fallon's potato chips dipped in fudge are a bit more inventive than Colbert's waffle cone pieces dipped in fudge, but there's room for both of them -- they do have different time slots, after all.

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