After 50 Years, KFC Gets Rid Of Their "Finger Lickin Good" Slogan - Sitcoms Online Message Boards

Brian Damage · 03-02-2011, 01:31 AM

For 50 years, Kentucky Fried Chicken (KFC) has attracted customers with its 'finger lickin' good' punch line, but the company has decided to ditch the slogan for a healthier one now.

The catchphrase originated by accident in the 1950s when franchisee David Harman was shown eating chicken and licking his fingers in the background of an American TV commercial.

A viewer phoned up to complain about the incident and spoke to manager Ken Harbough, who replied, "Well it's finger lickin' good."

The re-branding exercise will coincide with the introduction of healthier frying oils and meals cooked on a griddle instead of in a frier. There are also plans to show the calorie content of all items on KFC's menus from September.

""Finger lickin' good" is... very food-centric. "So Good" is still about the food, but it also allows us to more effectively communicate the breadth of different things about the brand, such as our people," the Daily Mail quoted KFC's Martin Shuker as saying.

The chain has been working closely with The Food Network as a partner in the Department of Health's 'Responsibility Deal,' which aims to give customers greater choice.

Read more: KFC Not 'Finger Lickin' Good' Anymore! http://www.medindia.net/news/KFC-Not...#ixzz1FPuXOnDG

Retro4Life · 03-02-2011, 01:40 AM

Pul-leeze.

Is nothing safe from the PC police??

MickeyMac · 03-02-2011, 01:44 PM

Sheeeeezzzzzzz

If stuff like this keeps up the government will turn Communist!

PlayOn · 03-02-2011, 01:49 PM

It should be: 'You think you're eating chicken? Hahahah!'

old grouch · 03-02-2011, 02:02 PM

So, am I no longer allowed to lick my fingers when I eat Kentucky Fried Chicken???

MrCleveland · 03-02-2011, 06:11 PM

If KFC wants healthier chickens...they should have organic farms where chickens run free and get natural foods, rather than Pamela Lee getting in our faces with her giant boobs and no brain telling us that KFC is Finger-Lickin Bad!

PlayOn · 03-03-2011, 02:37 AM

Quote:

Originally Posted by MrCleveland

If KFC wants healthier chickens...they should have organic farms where chickens run free and get natural foods, rather than Pamela Lee getting in our faces with her giant boobs and no brain telling us that KFC is Finger-Lickin Bad!

agreed. if a person wants to be a vegeterian, that's their business. But don't make everybody go veggie simply because it's against YOUR views!

Theda Bara · 03-03-2011, 02:57 AM

Awesome

They took my advice, and now their new slogan is: "KFC is Finger-Lickin NASTY!!!"

Schmoopie · 03-03-2011, 03:05 AM

Ugh, just the thought of KFC makes me sick. The only time I ever went there on a regular basis was back in 1987-88 when I was in college. They had these sandwiches called Chicken Littles and they were just a flat piece of fried chicken with mayo on a biscuit. I think they were pretty cheap, but OMG, I was so addicted to those! But I will never eat at KFC now... Makes my stomach churn!

Doodyville10019 · 03-03-2011, 02:23 PM

I never did like their fried chicken - too greasy and too bland. Their grilled chicken, however, is really good. If I want fried chicken, I'll go to Popeye's anytime!

catlover79 · 03-03-2011, 02:24 PM

Quote:

Originally Posted by old grouch

So, am I no longer allowed to lick my fingers when I eat Kentucky Fried Chicken???

I guess not!!

clj2 · 03-03-2011, 05:26 PM

I enjoy change like this, myself. After 50 years, IMO, it's time for a little change, regardless.

Rezny@gmail.com · 03-04-2011, 01:43 AM

Obviously,KFC has NOT learned that if "it ain't broke,don't fix it".

KurtfromPitts · 03-05-2011, 11:30 AM

Colonel Sanders is probably spinning in his grave.

Mr. Television · 03-05-2011, 12:20 PM

If people want healthy food, they don't go to fast food places. Changing a slogan isn't going to change that. It's all about being PC.

03-02-2011, 01:31 AM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	After 50 Years, KFC Gets Rid Of Their "Finger Lickin Good" Slogan For 50 years, Kentucky Fried Chicken (KFC) has attracted customers with its 'finger lickin' good' punch line, but the company has decided to ditch the slogan for a healthier one now. The catchphrase originated by accident in the 1950s when franchisee David Harman was shown eating chicken and licking his fingers in the background of an American TV commercial. A viewer phoned up to complain about the incident and spoke to manager Ken Harbough, who replied, "Well it's finger lickin' good." The re-branding exercise will coincide with the introduction of healthier frying oils and meals cooked on a griddle instead of in a frier. There are also plans to show the calorie content of all items on KFC's menus from September. ""Finger lickin' good" is... very food-centric. "So Good" is still about the food, but it also allows us to more effectively communicate the breadth of different things about the brand, such as our people," the Daily Mail quoted KFC's Martin Shuker as saying. The chain has been working closely with The Food Network as a partner in the Department of Health's 'Responsibility Deal,' which aims to give customers greater choice. Read more: KFC Not 'Finger Lickin' Good' Anymore! http://www.medindia.net/news/KFC-Not...#ixzz1FPuXOnDG
	__________________ The Key to the Kingdom of Heaven: John 3:3 *Money Doesn't Buy Happiness...But I'd Rather Cry in My Private Jet*

03-02-2011, 01:40 AM	#2
Retro4Life Accept No Substitutes Forum Veteran Join Date: Feb 04, 2009 Location: IL Posts: 6,708	Pul-leeze. Is nothing safe from the PC police??
	__________________ Alex Reiger :[Trying to convince Louie not to antagonize Bobby] "It's not hard to make people feel bad about their lives. What's hard is making people feel good about their lives."

03-02-2011, 01:49 PM	#4
PlayOn ADHD: what I have not who I am Senior Member Join Date: Jun 17, 2006 Location: I'll never tell. :p Posts: 2,745	It should be: 'You think you're eating chicken? Hahahah!'
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03-02-2011, 06:11 PM	#6
MrCleveland Drew Carey from Hell Forum Star Join Date: Nov 10, 2007 Location: The City of Cleveland, in The State of Cleveland, in The United States of Cleveland Posts: 14,233	If KFC wants healthier chickens...they should have organic farms where chickens run free and get natural foods, rather than Pamela Lee getting in our faces with her giant boobs and no brain telling us that KFC is Finger-Lickin Bad!
	__________________ Thank God for kids that love Obscure Things. Lee Hazlewood (1929-2007) You ARE Special to God! Rev. Ernest Angely (August 1921-May 2021)

03-03-2011, 03:05 AM	#9
Schmoopie Keep Calm and Love Snoopy Forum Star Join Date: Jul 13, 2008 Location: Lynnwood, Washington Posts: 15,697	Ugh, just the thought of KFC makes me sick. The only time I ever went there on a regular basis was back in 1987-88 when I was in college. They had these sandwiches called Chicken Littles and they were just a flat piece of fried chicken with mayo on a biscuit. I think they were pretty cheap, but OMG, I was so addicted to those! But I will never eat at KFC now... Makes my stomach churn!
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03-02-2011, 01:44 PM	#3
MickeyMac Member Forum Star Join Date: Jun 18, 2008 Location: Kalamazoo, Michigan Posts: 19,008	Sheeeeezzzzzzz If stuff like this keeps up the government will turn Communist!

03-02-2011, 02:02 PM	#5
old grouch Member Senior Member Join Date: May 13, 2010 Location: montana Posts: 1,877	So, am I no longer allowed to lick my fingers when I eat Kentucky Fried Chicken???

03-03-2011, 02:57 AM	#8
Theda Bara Member Forum Veteran Join Date: Apr 27, 2006 Posts: 7,154	Awesome They took my advice, and now their new slogan is: "KFC is Finger-Lickin NASTY!!!"

03-03-2011, 02:23 PM	#10
Doodyville10019 Meet my new friend Sparkie! Forum Regular Join Date: Oct 08, 2008 Location: Competition Square, located in Doodyville Park Posts: 877	I never did like their fried chicken - too greasy and too bland. Their grilled chicken, however, is really good. If I want fried chicken, I'll go to Popeye's anytime!
	__________________ Hi! Hey! Hello again, here we go again!

03-03-2011, 05:26 PM	#12
clj2 Member Forum 3000 Club Member Join Date: Sep 16, 2005 Location: SC Posts: 3,501	I enjoy change like this, myself. After 50 years, IMO, it's time for a little change, regardless.
	__________________ -Chris

03-04-2011, 01:43 AM	#13
Rezny@gmail.com Member Senior Member Join Date: Jul 20, 2007 Location: Nebraska Posts: 2,675	Obviously,KFC has NOT learned that if "it ain't broke,don't fix it".

03-05-2011, 11:30 AM	#14
KurtfromPitts Member Senior Member Join Date: Feb 10, 2006 Location: Carnegie PA Posts: 1,536	Colonel Sanders is probably spinning in his grave.

03-05-2011, 12:20 PM	#15
Mr. Television 23 Years at Sitcoms Online Forum Icon Join Date: Jun 06, 2003 Location: Somewhere you're Not Posts: 62,132	If people want healthy food, they don't go to fast food places. Changing a slogan isn't going to change that. It's all about being PC.
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