Move Over Sesame Street, The Simpsons Are Now the Top TV Licencing Brand! - Sitcoms Online Message Boards

Brian Damage · 09-23-2010, 05:27 PM

The Simpsons has been named the most lucrative entertainment licence of all time, boasting global retail sales of more than $8 billion .

In a survey of brand licensing professionals, the animated series was rated by 31% of respondents as the best property for generating sales of licensed merchandise, such as clothing, toys, games and books.

Sesame Street came in second with 26%, followed by Looney Tunes in third with 10%.

The Simpsons, which is officially the longest-running primetime comedy in TV history, has more than 400 official licences generating worldwide retail sales in excess of $8bn.

The survey - conducted for next week's Brand Licensing Europe 2010 event in London - also revealed that 20.8% of respondents rated Harry Potter as the most powerful licensed film character of all time, just edging out Star Wars hero Luke Skywalker (20.6%) and Superman (20.1%).

Some 32% of the licensing professionals felt that Twilight vampire Edward Cullen, played by British actor Robert Pattinson, was the most profitable film character of 2010, followed by Toy Story's Buzz Lightyear (27%) and Harry Potter (18%).

The Muppet Show was voted by 35% of respondents to be the TV show most likely to offer the best licensing opportunities should it be revived, ahead of Star Trek (24%) and Friends (7%).

Asked about the most valuable superhero, 33% of respondents placed Spider-Man as the biggest money-spinner, with Superman (31%) in second and Batman (29%) in third.

Despite finishing this year after six seasons, Lost was voted the TV program with the most licensing growth potential by nearly 30% of those surveyed, ahead of The Sopranos (16%) and Baywatch (12%).

"The licensing power of film and television is phenomenal, so it's not surprising to see The Simpsons top the survey given the bold and clever nature of their licensing program," said Jessica Blue, Brand Licensing Europe 2010 event director.

http://www.digitalspy.com/broadcasti...-tv-brand.html

Marvo301 · 09-23-2010, 05:33 PM

Cowabunga dude!!!

MrCleveland · 09-23-2010, 08:31 PM

Looks like they'll NEVER stop "The Simpsons"!...

Speaking of "Sesame Street" and "The Simpsons"...

sixfingers · 10-26-2010, 12:24 AM

The real question is, "have the all times sales of simpsons merchandise topped the all time sales of Sesame street?"

After all, this was just a survey, not a dollar for dollar comparison.

09-23-2010, 05:27 PM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	Move Over Sesame Street, The Simpsons Are Now the Top TV Licencing Brand! The Simpsons has been named the most lucrative entertainment licence of all time, boasting global retail sales of more than $8 billion . In a survey of brand licensing professionals, the animated series was rated by 31% of respondents as the best property for generating sales of licensed merchandise, such as clothing, toys, games and books. Sesame Street came in second with 26%, followed by Looney Tunes in third with 10%. The Simpsons, which is officially the longest-running primetime comedy in TV history, has more than 400 official licences generating worldwide retail sales in excess of $8bn. The survey - conducted for next week's Brand Licensing Europe 2010 event in London - also revealed that 20.8% of respondents rated Harry Potter as the most powerful licensed film character of all time, just edging out Star Wars hero Luke Skywalker (20.6%) and Superman (20.1%). Some 32% of the licensing professionals felt that Twilight vampire Edward Cullen, played by British actor Robert Pattinson, was the most profitable film character of 2010, followed by Toy Story's Buzz Lightyear (27%) and Harry Potter (18%). The Muppet Show was voted by 35% of respondents to be the TV show most likely to offer the best licensing opportunities should it be revived, ahead of Star Trek (24%) and Friends (7%). Asked about the most valuable superhero, 33% of respondents placed Spider-Man as the biggest money-spinner, with Superman (31%) in second and Batman (29%) in third. Despite finishing this year after six seasons, Lost was voted the TV program with the most licensing growth potential by nearly 30% of those surveyed, ahead of The Sopranos (16%) and Baywatch (12%). "The licensing power of film and television is phenomenal, so it's not surprising to see The Simpsons top the survey given the bold and clever nature of their licensing program," said Jessica Blue, Brand Licensing Europe 2010 event director. http://www.digitalspy.com/broadcasti...-tv-brand.html
	__________________ The Key to the Kingdom of Heaven: John 3:3 *Money Doesn't Buy Happiness...But I'd Rather Cry in My Private Jet*

09-23-2010, 05:33 PM	#2
Marvo301 I'm NOT a Blockhead! Forum Celebrity Join Date: May 17, 2002 Location: The Great White North Posts: 21,465	Cowabunga dude!!!
	__________________ Only a life lived for others is worth living. Albert Einstein A life isn't worth living unless it has impact on other lives. Jackie Robinson Be always at war with your vices, at peace with your neighbors, and let each new year find you a better man. Benjamin Franklin

09-23-2010, 08:31 PM	#3
MrCleveland Drew Carey from Hell Forum Star Join Date: Nov 10, 2007 Location: The City of Cleveland, in The State of Cleveland, in The United States of Cleveland Posts: 14,237	Looks like they'll NEVER stop "The Simpsons"!... Speaking of "Sesame Street" and "The Simpsons"...
	__________________ Thank God for kids that love Obscure Things. Lee Hazlewood (1929-2007) You ARE Special to God! Rev. Ernest Angely (August 1921-May 2021)

10-26-2010, 12:24 AM	#4
sixfingers John Alan Elson Senior Member Join Date: Feb 22, 2008 Location: Sacramento Posts: 1,491	The real question is, "have the all times sales of simpsons merchandise topped the all time sales of Sesame street?" After all, this was just a survey, not a dollar for dollar comparison.