"Mad Men" is The Cable Show With the Wealthiest Viewers - Sitcoms Online Message Boards

Brian Damage · 07-26-2010, 04:52 PM

Two-time drama series Emmy winner "Mad Men" returned to AMC on Sunday night after a whirlwind of previews and promotions in print, broadcast and online.

Despite all the attention and the show's affluent viewership, "Mad Men" has averaged far fewer viewers than other summer cable dramas like USA's "Burn Notice," and ad rates also are lower.

An average 30-second spot on first-run episodes of "Mad Men" fetches about $20,000-$25,000, according to a recent trade media report -- not much, but it is a multiple of AMC's primetime movies. Plus, AMC bets that marquee shows boost its visibility, image and value.

"Shows like this help improve their branding, which increases their value to multichannel operators," SNL Kagan analyst Derek Baine said. "They are hoping with more original high-profile programming, they can increase license fees."

Ratings for Sunday's Season 4 premiere of "Mad Men" are expected Monday.

http://www.hollywoodreporter.com/hr/...e8b09038116a9e

Marvo301 · 07-26-2010, 06:18 PM

I guess that explains why I don't watch this show. I'm too poor!

Janice · 08-23-2010, 07:23 PM

I'm far from rich, but I just LOVE this show. We never miss it.

07-26-2010, 04:52 PM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	"Mad Men" is The Cable Show With the Wealthiest Viewers Two-time drama series Emmy winner "Mad Men" returned to AMC on Sunday night after a whirlwind of previews and promotions in print, broadcast and online. Despite all the attention and the show's affluent viewership, "Mad Men" has averaged far fewer viewers than other summer cable dramas like USA's "Burn Notice," and ad rates also are lower. An average 30-second spot on first-run episodes of "Mad Men" fetches about $20,000-$25,000, according to a recent trade media report -- not much, but it is a multiple of AMC's primetime movies. Plus, AMC bets that marquee shows boost its visibility, image and value. "Shows like this help improve their branding, which increases their value to multichannel operators," SNL Kagan analyst Derek Baine said. "They are hoping with more original high-profile programming, they can increase license fees." Ratings for Sunday's Season 4 premiere of "Mad Men" are expected Monday. http://www.hollywoodreporter.com/hr/...e8b09038116a9e
	__________________ The Key to the Kingdom of Heaven: John 3:3 *Money Doesn't Buy Happiness...But I'd Rather Cry in My Private Jet*

07-26-2010, 06:18 PM	#2
Marvo301 I'm NOT a Blockhead! Forum Celebrity Join Date: May 17, 2002 Location: The Great White North Posts: 21,453	I guess that explains why I don't watch this show. I'm too poor!
	__________________ Only a life lived for others is worth living. Albert Einstein A life isn't worth living unless it has impact on other lives. Jackie Robinson Be always at war with your vices, at peace with your neighbors, and let each new year find you a better man. Benjamin Franklin

08-23-2010, 07:23 PM	#3
Janice Retired Admin - Hollywood Swingin' Forum Legend Join Date: Aug 03, 2001 Location: Beantown Posts: 36,388	I'm far from rich, but I just LOVE this show. We never miss it.