Ford to Kill The 'Mercury' Brand of Automobiles - Sitcoms Online Message Boards

Brian Damage · 05-29-2010, 10:33 AM

(Newser) – Ford CEO Alan Mulally has convinced members of the Ford family to let him kill off one of the company's oldest brands, the 71-year-old Mercury. Mulally will soon seek official approval from Ford's board to pull the plug, sources tell the Wall Street Journal. Mercury was created in 1939 by Edsel Ford, as a step between cheaper Ford models and pricey Lincolns, but it lost its identity over the years: By the '80s, Mercury models were little more than Fords outfitted with different grilles and tail lights.

With sales in a sharp tailspin—only 92,299 were sold last year, down from 359,143 in 2000—Mulally decided to consign the brand, to the scrapheap. Mercury, which currently has only two models, the Milan and the Mariner, "is a brand that has lost its meaning in the American automotive marketplace,” says Edmunds.com's CEO, “and it isn't worth trying to change that.”

http://www.newser.com/story/90367/fo...m_campaign=pop

sara · 05-30-2010, 02:55 AM

Alan Jackson really will have the Mercury Blues now.

Fleet · 05-30-2010, 08:09 PM

Too bad.

I can think of a number of imported cars I would like to see killed off (because I am so tired of seeing them all over the place).

05-29-2010, 10:33 AM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	Ford to Kill The 'Mercury' Brand of Automobiles (Newser) – Ford CEO Alan Mulally has convinced members of the Ford family to let him kill off one of the company's oldest brands, the 71-year-old Mercury. Mulally will soon seek official approval from Ford's board to pull the plug, sources tell the Wall Street Journal. Mercury was created in 1939 by Edsel Ford, as a step between cheaper Ford models and pricey Lincolns, but it lost its identity over the years: By the '80s, Mercury models were little more than Fords outfitted with different grilles and tail lights. With sales in a sharp tailspin—only 92,299 were sold last year, down from 359,143 in 2000—Mulally decided to consign the brand, to the scrapheap. Mercury, which currently has only two models, the Milan and the Mariner, "is a brand that has lost its meaning in the American automotive marketplace,” says Edmunds.com's CEO, “and it isn't worth trying to change that.” http://www.newser.com/story/90367/fo...m_campaign=pop Attached Images
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05-30-2010, 02:55 AM	#2
sara Member Senior Member Join Date: May 21, 2002 Location: grandville michigan Posts: 2,296	Alan Jackson really will have the Mercury Blues now.
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05-30-2010, 08:09 PM	#3
Fleet Mansions, limousines & H-ween Forum Star Join Date: Jan 06, 2002 Location: Northridge/Porter Ranch, California Posts: 15,625	Too bad. I can think of a number of imported cars I would like to see killed off (because I am so tired of seeing them all over the place).
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