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JamesG · 05-10-2010, 08:14 AM

Iron Man 2 Builds on Iron Man Launch
by Brandon Gray
May 9, 2010

Striking with an estimated $133.6 million in a blazing start to the summer movie season, Iron Man 2 shot past the debut of the first Iron Man, which kicked off with $98.6 million on the same weekend in 2008.

The sequel also rocketed to fifth place among the highest-grossing opening weekends of all time, slotting behind Pirates of the Caribbean: Dead Man's Chest's $135.6 million launch. In terms of estimated attendance, though, Iron Man 2 would chart ninth on that list.

Iron Man 2 showed on close to 10,000 screens at a record 4,380 theaters and, in three days, already ranks as the fourth highest-grossing picture from 2010.

Its gross included 181 IMAX runs, which generated an estimated 10.2 million. That set the 2D IMAX opening weekend record, eclipsing Star Trek's $8.5 million from last year.

According to distributor Paramount Pictures' exit polling, 60 percent of Iron Man 2's audience was male and 60 percent was over 25 years old, skewing more female but older than the first Iron Man's opening.

These demographics also partially explain why Iron Man 2 wasn't poised to break any records out of the gate. The previous benchmarks, The Dark Knight and Spider-Man 3, had younger and more female pull than Iron Man.

As is usually the case with summer openings, there was a huge gulf between the top movie and everything else.

Iron Man 2 accounted for nearly three quarters of overall business, while last weekend's top grosser, A Nightmare on Elm Street (2010), predictably fell into the abyss as horror movies often do.

The slasher remake bled 72 percent to an estimated $9.2 million, bringing its total to $48.5 million in ten days.

USA Weekend Box-Office Summary
week of 7 May 2010

1. Iron Man 2 $133,600,000
2. A Nightmare on Elm Steet $9,170,000 / $48,530,000
3. How to Train Your Dragon $6,760,000 / $201,093,000
4. Date Night $5,300,000 / $80,854,000
5. The Back-up Plan $4,345,000 / $29,415,000
6. Furry Vengeance $4,000,000 / $11,621,000
7. Clash of the Titans $2,305,000 / $157,808,000
8. Death at a Funeral $2,100,000 / $38,323,000
9. The Losers $1,800,000 / $21,450,000
10. Babies $1,575,000

http://www.boxofficemojo.com/news/?id=2766&p=.htm

05-10-2010, 08:14 AM	#1
JamesG Freakshow Moderator Forum Icon Join Date: Feb 01, 2008 Location: Brooklyn, NY Posts: 57,140	"Iron Man 2" Rules The Box Office Mother's Day Weekend Iron Man 2 Builds on Iron Man Launch by Brandon Gray May 9, 2010 Striking with an estimated $133.6 million in a blazing start to the summer movie season, Iron Man 2 shot past the debut of the first Iron Man, which kicked off with $98.6 million on the same weekend in 2008. The sequel also rocketed to fifth place among the highest-grossing opening weekends of all time, slotting behind Pirates of the Caribbean: Dead Man's Chest's $135.6 million launch. In terms of estimated attendance, though, Iron Man 2 would chart ninth on that list. Iron Man 2 showed on close to 10,000 screens at a record 4,380 theaters and, in three days, already ranks as the fourth highest-grossing picture from 2010. Its gross included 181 IMAX runs, which generated an estimated 10.2 million. That set the 2D IMAX opening weekend record, eclipsing Star Trek's $8.5 million from last year. According to distributor Paramount Pictures' exit polling, 60 percent of Iron Man 2's audience was male and 60 percent was over 25 years old, skewing more female but older than the first Iron Man's opening. These demographics also partially explain why Iron Man 2 wasn't poised to break any records out of the gate. The previous benchmarks, The Dark Knight and Spider-Man 3, had younger and more female pull than Iron Man. As is usually the case with summer openings, there was a huge gulf between the top movie and everything else. Iron Man 2 accounted for nearly three quarters of overall business, while last weekend's top grosser, A Nightmare on Elm Street (2010), predictably fell into the abyss as horror movies often do. The slasher remake bled 72 percent to an estimated $9.2 million, bringing its total to $48.5 million in ten days. USA Weekend Box-Office Summary week of 7 May 2010 1. Iron Man 2 $133,600,000 2. A Nightmare on Elm Steet $9,170,000 / $48,530,000 3. How to Train Your Dragon $6,760,000 / $201,093,000 4. Date Night $5,300,000 / $80,854,000 5. The Back-up Plan $4,345,000 / $29,415,000 6. Furry Vengeance $4,000,000 / $11,621,000 7. Clash of the Titans $2,305,000 / $157,808,000 8. Death at a Funeral $2,100,000 / $38,323,000 9. The Losers $1,800,000 / $21,450,000 10. Babies $1,575,000 http://www.boxofficemojo.com/news/?id=2766&p=.htm