Goodbye Ronald! McDonald's is Getting A Grown Up Makeover - Sitcoms Online Message Boards

Brian Damage · 04-15-2010, 10:08 AM

http://images.businessweek.com/ss/06...ign_id=msn_mcd

In a bid to remain true to its advertising and marketing as a "forever young" brand, McDonald's has decided to embrace a contemporary design for its restaurants. This will be the first time in three decades that McDonald's is undertaking such a huge redesign of its 30,000 restaurants worldwide.

In redesigning its franchises, McDonald's faces a number of challenges. There's the sheer size of the world's largest hamburger chain, for one, and the fact that often McDonald's takes on the local flavor of its locations around the globe. Another challenge is that the company has thousands of franchisees who own and run their own restaurants. Convincing so many owners won't be easy, especially since they'll have to fund the redesign from their own pockets.

During the design process, the iconic brand has been careful not to rub out its carefully built image, even as it tries to adopt a modern look. The golden arches continue to get pride of place, and yellow has won out as the color of the future, while red has been downgraded

James · 04-15-2010, 12:43 PM

I think McDonald's already did this (or similar) when they put new hanging incandescent lights in the eating area (think Quizno's Subs), replacing the old fluorescent lights that were flush with the ceiling. This was back in January 2006 at the Beavercreek location across from Wright State University.

MrCleveland · 04-15-2010, 03:55 PM

No more Ronald?

He's now part of the 'Just Don't Look' People.

PZelda · 04-16-2010, 10:56 AM

No more Ronald? Roy Kroc is rolling over in his grave by now, I'm sure.

I'm going to be pissed if this revamp means that this one location here in town that is absolutely stuffed with awesome Elvis memorabilia has to get rid of it. I love it that the franchise-owned locations get to do whatever they want to do with their restaurant.

dakert · 04-16-2010, 02:54 PM

McDonald's new layout looks nice but it is a shame they are still serving the same salty/ greasy junk

hippiechick60 · 04-16-2010, 07:32 PM

Quote:

Originally Posted by dakert

McDonald's new layout looks nice but it is a shame they are still serving the same salty/ greasy junk

well i guess that supid ass group that wanted ronald out finally got there own way! i hope there all happy which i'm sure that they all are!

James · 04-17-2010, 12:56 AM

The interesting thing is, while I still see Ronald, I never see Grimace, Mayor McCheese, Hamburglar, or any of the other characters/mascots anymore.

04-15-2010, 10:08 AM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	Goodbye Ronald! McDonald's is Getting A Grown Up Makeover http://images.businessweek.com/ss/06...ign_id=msn_mcd In a bid to remain true to its advertising and marketing as a "forever young" brand, McDonald's has decided to embrace a contemporary design for its restaurants. This will be the first time in three decades that McDonald's is undertaking such a huge redesign of its 30,000 restaurants worldwide. In redesigning its franchises, McDonald's faces a number of challenges. There's the sheer size of the world's largest hamburger chain, for one, and the fact that often McDonald's takes on the local flavor of its locations around the globe. Another challenge is that the company has thousands of franchisees who own and run their own restaurants. Convincing so many owners won't be easy, especially since they'll have to fund the redesign from their own pockets. During the design process, the iconic brand has been careful not to rub out its carefully built image, even as it tries to adopt a modern look. The golden arches continue to get pride of place, and yellow has won out as the color of the future, while red has been downgraded Attached Images
	__________________ The Key to the Kingdom of Heaven: John 3:3 *Money Doesn't Buy Happiness...But I'd Rather Cry in My Private Jet*

04-15-2010, 03:55 PM	#3
MrCleveland Drew Carey from Hell Forum Star Join Date: Nov 10, 2007 Location: The City of Cleveland, in The State of Cleveland, in The United States of Cleveland Posts: 14,232	No more Ronald? He's now part of the 'Just Don't Look' People.
	__________________ Thank God for kids that love Obscure Things. Lee Hazlewood (1929-2007) You ARE Special to God! Rev. Ernest Angely (August 1921-May 2021)

04-16-2010, 10:56 AM	#4
PZelda Two Valeries! <3 Forum Addict Join Date: Jul 15, 2002 Location: I'm STILL missing NYC. :( Posts: 78,223	No more Ronald? Roy Kroc is rolling over in his grave by now, I'm sure. I'm going to be pissed if this revamp means that this one location here in town that is absolutely stuffed with awesome Elvis memorabilia has to get rid of it. I love it that the franchise-owned locations get to do whatever they want to do with their restaurant.
	__________________ Cheers behind the couch!

04-15-2010, 12:43 PM	#2
James Member Forum Veteran Join Date: Jan 07, 2001 Location: Dayton, Ohio, USA Posts: 6,370	I think McDonald's already did this (or similar) when they put new hanging incandescent lights in the eating area (think Quizno's Subs), replacing the old fluorescent lights that were flush with the ceiling. This was back in January 2006 at the Beavercreek location across from Wright State University.

04-16-2010, 02:54 PM	#5
dakert Member Forum 3000 Club Member Join Date: May 10, 2007 Location: Altoona PA Posts: 3,411	McDonald's new layout looks nice but it is a shame they are still serving the same salty/ greasy junk

04-17-2010, 12:56 AM	#7
James Member Forum Veteran Join Date: Jan 07, 2001 Location: Dayton, Ohio, USA Posts: 6,370	The interesting thing is, while I still see Ronald, I never see Grimace, Mayor McCheese, Hamburglar, or any of the other characters/mascots anymore.