General Mills Bringing Breakfast Cereal Icons To The Big Screen - Sitcoms Online Message Boards

JamesG · 04-01-2010, 07:35 PM

EXCLUSIVE: General Mills Bringing Legendary Breakfast Cereal to the Big Screen
Thursday, April 1, 2010
By: MrDisgusting

Vampires, Frankenstein and ghosts, what do they have in common? Yeah, they’re all popular as hell. Sure, they’re all the undead. You betcha, they’ve been around for nearly an eternity.

But you’d be wrong in this instance, as what ties these three ghouls together is breakfast cereal! Bloody Disgusting learned that General Mills has optioned off the rights to some of your favorite horror breakfast icons.

The "Twilight" franchise has invigorated the vampire world, bringing films like Vlad, The Last Voyage of the Demeter and Let Me In into development.

Frankenstein is being built again in films like I, Frankenstein, and Guillermo del Toro’s re-imagining of the classic Marry Shelly novel.

Then there’s Paranormal Activity, which has made the spooks the hottest thing since torture.

General Mills recognized the desire for new properties and has optioned the rights for three popular breakfast cereals to Summit Entertainment.

Franken Berry, Boo Berry and Count Chocula are all being developed for the big screen.

Some quick facts: The project is being slated as a trilogy. They will be CG characters. It will be released in digital 3D. They will be shot back-to-back-to-back.

The director is being kept under wraps at the moment, but we were able to finagle out a few (voice) casting choices.

FRANKENBERRY: JOHN C REILLY, WILL FERRELL, SETH ROGAN
BOO BERRY: JOHN TRAVOLTA, ROBIN WILLIAMS, WILL ARNETT
COUNT CHOCULA: ROBBERT PATTINSON, SAMUEL JACKSON, MICHAEL KEATON

"Who doesn't like cartoons, cereal and horror?" an insider asked us. "The plan is to make these more mystical and magical than scary," he added.

"We're big fans of the Twilight franchise and think there's an untapped market with teens who not only love horror, but love breakfast. Imagine Franken Berry - who will be female in the film - falling in love with his creator, or how about Count Chocula and his obsession with chocolate that causes a rift between himself and his wife, Countess Chocula.

It's all really cool stuff. The best is going to be Boo Berry, a ghost trapped in the real world in order to teach kids about how important it is to eat breakfast to start their day.

"We think that there are great messages that can be told to kids without any violence or sex...and think about how many boxes of cereal will be sold!"

Speaking of cereal boxes, we're told a major tie-in is planned as when the movies arrive in theaters, General Mills plans a major "prize in the box" push where kids can get their 3-D glasses in a box of one of the 3 cereals.

Summit is also developing a traditionally animated Frute Brute film, which will be sent directly to DVD. "We know if we didn't do something with Frute Brute, the fans would complain" a Summit spokesman explained. "But you can forget about Yummy Mummy."

Production is to get underway this month with a wrap date on all three films slated for April 1, 2011.

The tentative release date is April 1, 2012, April 1, 2013, and April 1, 2014. Mark your calendars. - Mr. Disgusting/BC

http://www.bloody-disgusting.com/news/19671

catlover79 · 04-02-2010, 02:28 AM

Why??

Marvo301 · 04-02-2010, 02:44 AM

Quote:

Originally Posted by catlover79

Why??

Just imagine if the other cereal companies follow suit. We could have dozens of these movies! For example:

The Amazing and Noisy Adventures of Snap, Crackle, and Pop

Luck Runs Out for Lucky The Leprechaun

Toucan Sam Follows His nose

Tony the Tiger is Greeeeaaat!!!

catlover79 · 04-02-2010, 02:47 AM

I think I just opened up a major can of worms!!!

Marvo301 · 04-02-2010, 02:52 AM

Quote:

Originally Posted by catlover79

I think I just opened up a major can of worms!!!

A very silly can of worms!!

JamesG · 04-02-2010, 02:56 AM

Quote:

Originally Posted by catlover79

Why??

Quote:

Production is to get underway this month with a wrap date on all three films slated for April 1, 2011.

MrCleveland · 04-02-2010, 01:12 PM

Quote:

Originally Posted by Marvo301

Just imagine if the other cereal companies follow suit. We could have dozens of these movies! For example:

The Amazing and Noisy Adventures of Snap, Crackle, and Pop

Luck Runs Out for Lucky The Leprechaun

Toucan Sam Follows His nose

Tony the Tiger is Greeeeaaat!!!

The Trix Rabbit finally gets his Trix (and milk)!

Or...Sonny the Cuckoo Bird goes sane.

How about a new version of..."The Breakfast Club"?

dakert · 04-02-2010, 02:45 PM

I hope they dont forget FRUIT BRUTE

Marvo301 · 04-02-2010, 05:53 PM

Quote:

Originally Posted by dakert

I hope they dont forget FRUIT BRUTE

The original article says there will be a direct to DVD movie featuring FRUIT BRUTE.

Retro4Life · 04-02-2010, 07:47 PM

Guys, I'm fairly certain this is an April Fool's Joke. I saw this same article posted on a website over two years ago, again on April Fools.

It's a neat one, though!

catlover79 · 04-03-2010, 10:37 AM

Quote:

Originally Posted by Retro4Life

Guys, I'm fairly certain this is an April Fool's Joke. I saw this same article posted on a website over two years ago, again on April Fools.

It's a neat one, though!

OK, I never knew that.

It wouldn't surprise me if it were true, however...with Hollywood having long since run out of ideas.

Retro4Life · 04-03-2010, 12:04 PM

Quote:

Originally Posted by catlover79

OK, I never knew that.

It wouldn't surprise me if it were true, however...with Hollywood having long since run out of ideas.

Yeah I was totally fooled at the time, too. It really doesn't seem like something that's out of the realm of possibility, given the fact that a movie called "The Garbage Pail Kids Movie" was actually made at one point.

MrCleveland · 04-03-2010, 03:24 PM

I still think "The Breakfast Club" should be remade...but with the Kellog's, Post, and General Mills Spokespeople talking about life and such.

Marvo301 · 04-03-2010, 05:29 PM

Quote:

Originally Posted by MrCleveland

I still think "The Breakfast Club" should be remade...but with the Kellog's, Post, and General Mills Spokespeople talking about life and such.

They could call it "The Real Breakfast Club" !

catlover79 · 04-03-2010, 11:59 PM

Quote:

Originally Posted by MrCleveland

I still think "The Breakfast Club" should be remade...but with the Kellog's, Post, and General Mills Spokespeople talking about life and such.

Now THAT would be interesting.

04-01-2010, 07:35 PM	#1
JamesG Freakshow Moderator Forum Icon Join Date: Feb 01, 2008 Location: Brooklyn, NY Posts: 57,136	General Mills Bringing Breakfast Cereal Icons To The Big Screen EXCLUSIVE: General Mills Bringing Legendary Breakfast Cereal to the Big Screen Thursday, April 1, 2010 By: MrDisgusting Vampires, Frankenstein and ghosts, what do they have in common? Yeah, they’re all popular as hell. Sure, they’re all the undead. You betcha, they’ve been around for nearly an eternity. But you’d be wrong in this instance, as what ties these three ghouls together is breakfast cereal! Bloody Disgusting learned that General Mills has optioned off the rights to some of your favorite horror breakfast icons. The "Twilight" franchise has invigorated the vampire world, bringing films like Vlad, The Last Voyage of the Demeter and Let Me In into development. Frankenstein is being built again in films like I, Frankenstein, and Guillermo del Toro’s re-imagining of the classic Marry Shelly novel. Then there’s Paranormal Activity, which has made the spooks the hottest thing since torture. General Mills recognized the desire for new properties and has optioned the rights for three popular breakfast cereals to Summit Entertainment. Franken Berry, Boo Berry and Count Chocula are all being developed for the big screen. Some quick facts: The project is being slated as a trilogy. They will be CG characters. It will be released in digital 3D. They will be shot back-to-back-to-back. The director is being kept under wraps at the moment, but we were able to finagle out a few (voice) casting choices. FRANKENBERRY: JOHN C REILLY, WILL FERRELL, SETH ROGAN BOO BERRY: JOHN TRAVOLTA, ROBIN WILLIAMS, WILL ARNETT COUNT CHOCULA: ROBBERT PATTINSON, SAMUEL JACKSON, MICHAEL KEATON "Who doesn't like cartoons, cereal and horror?" an insider asked us. "The plan is to make these more mystical and magical than scary," he added. "We're big fans of the Twilight franchise and think there's an untapped market with teens who not only love horror, but love breakfast. Imagine Franken Berry - who will be female in the film - falling in love with his creator, or how about Count Chocula and his obsession with chocolate that causes a rift between himself and his wife, Countess Chocula. It's all really cool stuff. The best is going to be Boo Berry, a ghost trapped in the real world in order to teach kids about how important it is to eat breakfast to start their day. "We think that there are great messages that can be told to kids without any violence or sex...and think about how many boxes of cereal will be sold!" Speaking of cereal boxes, we're told a major tie-in is planned as when the movies arrive in theaters, General Mills plans a major "prize in the box" push where kids can get their 3-D glasses in a box of one of the 3 cereals. Summit is also developing a traditionally animated Frute Brute film, which will be sent directly to DVD. "We know if we didn't do something with Frute Brute, the fans would complain" a Summit spokesman explained. "But you can forget about Yummy Mummy." Production is to get underway this month with a wrap date on all three films slated for April 1, 2011. The tentative release date is April 1, 2012, April 1, 2013, and April 1, 2014. Mark your calendars. - Mr. Disgusting/BC http://www.bloody-disgusting.com/news/19671 Attached Images

04-02-2010, 02:28 AM	#2
catlover79 God Bless Val Forum Addict Join Date: May 29, 2006 Location: Bewitched in Ohio Posts: 70,382	Why??
	__________________ "Jesus loves you and He approves this message." "I'm alive. I'm feeling good. I'm trying to live every moment as much as I can." - Valerie Harper, March 2013

04-02-2010, 07:47 PM	#10
Retro4Life Accept No Substitutes Forum Veteran Join Date: Feb 04, 2009 Location: IL Posts: 6,708	Guys, I'm fairly certain this is an April Fool's Joke. I saw this same article posted on a website over two years ago, again on April Fools. It's a neat one, though!
	__________________ Alex Reiger :[Trying to convince Louie not to antagonize Bobby] "It's not hard to make people feel bad about their lives. What's hard is making people feel good about their lives."

04-02-2010, 02:47 AM	#4
catlover79 God Bless Val Forum Addict Join Date: May 29, 2006 Location: Bewitched in Ohio Posts: 70,382	I think I just opened up a major can of worms!!!

04-02-2010, 02:45 PM	#8
dakert Member Forum 3000 Club Member Join Date: May 10, 2007 Location: Altoona PA Posts: 3,411	I hope they dont forget FRUIT BRUTE

04-03-2010, 03:24 PM	#13
MrCleveland Drew Carey from Hell Forum Star Join Date: Nov 10, 2007 Location: The City of Cleveland, in The State of Cleveland, in The United States of Cleveland Posts: 14,228	I still think "The Breakfast Club" should be remade...but with the Kellog's, Post, and General Mills Spokespeople talking about life and such.