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#1 |
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Member
Frequent Poster
Join Date: Sep 08, 2009
Posts: 185
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Hey, I just got to thinking. Would this have been cool? Earlier this evening I was watching the episode "Lucy Does The Tango" from season six. Well I had it where it opened with the vantage opening which is the original opening the episode opened with in original broadcast instead of the heart on satin opening. I got to think would this have been cool?
On the "The Lucy Show" DVDs they have a feature under setting that lets you veiw the episodes with the vantage setting or normal. Well the vantage openings in "The Lucy Show" had the original openings with the sponser opening, Cast Commercials, and closing. Also, you can set it to play the episodes in normal mode to. Would this have been cool in all seasons of "I Love Lucy"? Where you can have a choice to view the episodes with the heart on satin opening which would be the normal setting or the Vantage feature with the original sponsers opening, closing, and chast commercials? The would also play during the episodes at the begining and end like in "The Lucy Show". I know they did this for season 6 but, that was just the original opeing and not the heart on satin. |
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#2 |
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Member
Senior Member
Join Date: Mar 29, 2006
Location: Long Branch, N.J.
Posts: 2,577
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...were designed to accomodate whoever the sponsor was at the time [Philip Morris, Procter & Gamble, General Foods]; Desi Arnaz also believed the commercials should be as "integrated" into each episode as possible, so that the sponsor's messages wouldn't be seen as "intrusions" inbetween the "acts" of each story [as virtually all advertising is separated from the programs they support these days, making them "intrusions"]. So there were animated transitions inbetween the "acts", leading into the sponsor's message. And there was an "integrated" commercial featuring Lucy & "Ricky" at the end, gently endorsing the sponsor's product before the closing credits appeared.
The "satin heart" titles were primarily created for the show's CBS daytime repeats in 1959, as prime-time repeats (1957-'61) continued to feature "custom" opening/closing titles and transitions for various sponsors [Lehn & Fink, Glass Wax, General Foods, etc.], as most collectors have known for years. All reissue prints of the series (including the ones seen on CBS' daytime and weekend schedules from 1959 through '67) feature the "satin heart" titles, and most people are so used to them, they've accepted them as "the original titles"; even producer Larry Thompson, in his recreation of the 1951 "Desilu Playhouse" [where "I LOVE LUCY" was filmed] in "Lucy and Desi- Before the Laughter" (1991), had a huge neon sign of the "satin heart", with the show's logo inside, flashing outside the Desilu soundstage....which was impossible, because, as I've mentioned, that title wasn't created until 1959! {And there weren't any CBS "eye" logos in ANY of their 1950 radio studios- the "MY FAVORITE HUSBAND" sequence- because the "eye" wasn't created until 1951....after Lucy's radio show had ended: the actual "CBS Radio" logo, shown in newspaper and magazine advertisements, consisted of a microphone with "CBS" prominently in the middle} Lucy saved virtually all of the original 16mm film prints of "I LOVE LUCY" [with the commercials]- it was a condition of the Arnaz's contract with CBS- and kept them in her private "archive". Someday, I hope all of them will be available to video collectors and those curious to see how the show was originally telecast. Until then, at least we have a "taste" of them in the season six DVD "box set"....
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#3 | |
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