David Letterman Films Super Bowl Ad With Oprah.........................& Jay Leno!?! - Sitcoms Online Message Boards

Brian Damage · 02-07-2010, 11:09 PM

Late night fans got the surprise of a lifetime during the second quarter of the Super Bowl tonight when they saw Jay Leno sitting side-by-side with David Letterman in a promo for CBS’ Late Show. Appearing with Oprah Winfrey, Letterman laments about how bad the party is, and Leno retorts “he’s just saying that because I’m here.” Minutes after the spot (embedded below), CBS sent out word that the two late night stars taped the spot last Tuesday at the Ed Sullivan Theater in New York City. The spot was a revisit, of sorts, to a 2007 Super Bowl spot that featured Letterman and Winfrey. A Late Show spokesman said the spot was Letterman’s idea, and Leno and Winfrey were willing participants.

The promo was all the more surprising given the beating that Leno took last month by his fellow late night competitors over Conan O’Brien’s departure from NBC. Letterman was particularly critical, though he’d just as quickly turn the negative spotlight on himself by reminding everyone that NBC still didn’t want him for the Tonight Show. NBC, in the meantime, now has an uphill battle on its hands in having to promote the new Tonight Show with its old host Leno, though one insider commented that today’s promo certainly makes it a little easier. “It does a lot for all three in the commercial,” said the source.

And it certainly fits nicely with NBC Chairman Jeff Gaspin’s strategy of marketing Leno’s return with “some humor and a wink, not a sledgehammer.” “We will certainly be more subtle,” he told EW last month. “Fortunately the positive side of this public battle is that everybody knows what is going on, so you don’t have to create awareness. All we have to do is gently remind people when it starts. We’ll have the Olympics as a platform to let people know that Jay will be back on The Tonight Show starting March 1.”

http://hollywoodinsider.ew.com/2010/...super-bowl-ad/

oldguywithsticks · 02-07-2010, 11:30 PM

This was a real shock moment. Great little ad though, easily the most memorable one from this year's Super Bowl.

TV Knowledge Fan · 02-08-2010, 03:17 AM

...the competition he's going to be facing [again] on March 1st, so he figured, "Okay, let's have a little fun with this 'feud'"....and Jay agreed. However, they're not as close as Jack Benny and Fred Allen were during their "feud" between 1937 and '53 (Benny and Allen were actually good friends, often appearing on each other's weekly radio shows during the '30s and '40s, pretending to "loathe" each other, and their audiences loved hearing them toss snide comments at one another on their own shows).

catlover79 · 02-08-2010, 04:35 AM

Quote:

Originally Posted by oldguywithsticks

This was a real shock moment. Great little ad though, easily the most memorable one from this year's Super Bowl.

Definitely!!

Scoobiedoo30 · 02-09-2010, 04:00 PM

I hope they play it again it was a great commercial

TV Knowledge Fan · 02-13-2010, 10:36 PM

DAVE: (on the couch, sulking while munching a potato chip) This is the worst Super Bowl party ever!
OPRAH: Now, Dave, be nice...
JAY: He's just saying that 'cause I'm here.
DAVE: {sarcastic whine} Oh, "he's just saying that 'cause I'm here"!
OPRAH: (sighing, knowing her work as "peacekeeper" is far from over, as Dave silently munches another chip)

Unless this spot stays on YouTube, the last time it was shown on broadcast TV was on "OPRAH" on Friday (12th).

TVFactFan · 02-15-2010, 02:28 PM

The Interception by Peyton Manning and this CBS promo was the biggest shocks of Superbowl Sunday Night

02-07-2010, 11:09 PM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	David Letterman Films Super Bowl Ad With Oprah.........................& Jay Leno!?! Late night fans got the surprise of a lifetime during the second quarter of the Super Bowl tonight when they saw Jay Leno sitting side-by-side with David Letterman in a promo for CBS’ Late Show. Appearing with Oprah Winfrey, Letterman laments about how bad the party is, and Leno retorts “he’s just saying that because I’m here.” Minutes after the spot (embedded below), CBS sent out word that the two late night stars taped the spot last Tuesday at the Ed Sullivan Theater in New York City. The spot was a revisit, of sorts, to a 2007 Super Bowl spot that featured Letterman and Winfrey. A Late Show spokesman said the spot was Letterman’s idea, and Leno and Winfrey were willing participants. The promo was all the more surprising given the beating that Leno took last month by his fellow late night competitors over Conan O’Brien’s departure from NBC. Letterman was particularly critical, though he’d just as quickly turn the negative spotlight on himself by reminding everyone that NBC still didn’t want him for the Tonight Show. NBC, in the meantime, now has an uphill battle on its hands in having to promote the new Tonight Show with its old host Leno, though one insider commented that today’s promo certainly makes it a little easier. “It does a lot for all three in the commercial,” said the source. And it certainly fits nicely with NBC Chairman Jeff Gaspin’s strategy of marketing Leno’s return with “some humor and a wink, not a sledgehammer.” “We will certainly be more subtle,” he told EW last month. “Fortunately the positive side of this public battle is that everybody knows what is going on, so you don’t have to create awareness. All we have to do is gently remind people when it starts. We’ll have the Olympics as a platform to let people know that Jay will be back on The Tonight Show starting March 1.” http://hollywoodinsider.ew.com/2010/...super-bowl-ad/ Attached Images
	__________________ The Key to the Kingdom of Heaven: John 3:3 *Money Doesn't Buy Happiness...But I'd Rather Cry in My Private Jet*

02-07-2010, 11:30 PM	#2
oldguywithsticks Frasier/Jane Leeves Fan 4 Life Frequent Poster Join Date: Jan 23, 2010 Location: McKeesport, PA Posts: 193	This was a real shock moment. Great little ad though, easily the most memorable one from this year's Super Bowl.
	__________________ The name oldguywithsticks comes from the album cover of Led Zeppelin IV, in case you were wondering.

02-08-2010, 03:17 AM	#3
TV Knowledge Fan Member Senior Member Join Date: Mar 29, 2006 Location: Long Branch, N.J. Posts: 2,577	Letterman knows.... ...the competition he's going to be facing [again] on March 1st, so he figured, "Okay, let's have a little fun with this 'feud'"....and Jay agreed. However, they're not as close as Jack Benny and Fred Allen were during their "feud" between 1937 and '53 (Benny and Allen were actually good friends, often appearing on each other's weekly radio shows during the '30s and '40s, pretending to "loathe" each other, and their audiences loved hearing them toss snide comments at one another on their own shows).

02-13-2010, 10:36 PM	#6
TV Knowledge Fan Member Senior Member Join Date: Mar 29, 2006 Location: Long Branch, N.J. Posts: 2,577	For those who missed it.... DAVE: (on the couch, sulking while munching a potato chip) This is the worst Super Bowl party ever! OPRAH: Now, Dave, be nice... JAY: He's just saying that 'cause I'm here. DAVE: {sarcastic whine} Oh, "he's just saying that 'cause I'm here"! OPRAH: (sighing, knowing her work as "peacekeeper" is far from over, as Dave silently munches another chip) Unless this spot stays on YouTube, the last time it was shown on broadcast TV was on "OPRAH" on Friday (12th).

02-09-2010, 04:00 PM	#5
Scoobiedoo30 Member Forum Superstar Join Date: Jun 27, 2002 Location: KENNER, LOUISIANA Posts: 27,654	I hope they play it again it was a great commercial

02-15-2010, 02:28 PM	#7
TVFactFan Member Forum Junkie Join Date: Aug 17, 2002 Posts: 99,046	The Interception by Peyton Manning and this CBS promo was the biggest shocks of Superbowl Sunday Night