2010 Super Bowl Snickers Commercial to Feature Abe Vigoda and Betty White - Sitcoms Online Message Boards

Zoneboy · 01-30-2010, 09:22 PM

Link

Snickers wants to kiss and make up with Super Bowl viewers.
The candy bar maker's parent, Mars Chocolate North America, today will announce plans for the brand to return as a Super Bowl telecast advertiser — three years after it raised the wrath of gay advocates by airing a Super Bowl spot that showed two male mechanics who accidentally kiss, then react with disgust.

One thing's for certain: There won't be any men kissing men in the new ad. "No kissing at all," promises Carole Walker, vice president of integrated marketing.

She says the commercial has been tested with a focus group of more than 1,000 people and has been approved by the company's CEO. "It has nothing that the gay community would find offensive," she says.

The ad stars octogenarian actors Betty White and Abe Vigoda, with the tagline: "You're not you when you're hungry." Mars won't discuss more details.

Three years ago, the brand's Super Bowl commercial was yanked less than 24 hours after it aired. The ad and the firestorm that followed became an embarrassment.

The Super Bowl is widely viewed as the marketing world's biggest and most expensive stage. An ad scheduled to air in this year's game from Christian advocacy group Focus on the Family has stirred controversy because it alludes to the topic of abortion.

The latest move by Mars comes with its own set of risks, as its new ad will be under a microscope.

Among those watching closely will be the Gay & Lesbian Alliance Against Defamation, a group that was outspoken three years ago in its criticism of the provocative Snickers Super Bowl spot.

But the organization doesn't want to comment on the Snickers commercial until after it airs. "We'll be watching all the ads to make sure gay and lesbian stereotypes are not used," spokesman Richard Ferraro says.

Since Snickers' 2007 Super Bowl debacle, the company has created an internal review board for all TV ads.

But Snickers, whose ad target is males 18 to 49, has had a strained relationship with the gay community for several years. Months after the Super Bowl controversy, it aired a spot in the U.K. that led to gay backlash. It featured an effeminate speed walker being teased and pelted with Snickers bars by actor Mr. T.

"If (Mars) airs an ad that offends people, the company will lose credibility and damage its reputation," says Lynne Doll, a crisis management expert.

catlover79 · 01-30-2010, 09:29 PM

Woohoo!! This marks the second straight year Abe will be in a Super Bowl commercial (last year it was an H&R Block ad). So great to see Betty there with him!!

Marvo301 · 01-30-2010, 11:00 PM

Snickers has picked two great spokespersons for their brand in Abe and Betty! And congrats to Abe for being featured in a Superbowl ad two years in a row!

sara · 02-02-2010, 04:11 AM

Quote:

Originally Posted by catlover79

Woohoo!! This marks the second straight year Abe will be in a Super Bowl commercial (last year it was an H&R Block ad). So great to see Betty there with him!!

Yay Abe!

Hopefully we will actually be able see him this year, instead of just hearing his voice.

catlover79 · 02-02-2010, 01:58 PM

Quote:

Originally Posted by sara

Yay Abe!

Hopefully we will actually be able see him this year, instead of just hearing his voice.

I sure hope so!!

catlover79 · 02-08-2010, 01:37 AM

Great ad!!

http://www.youtube.com/watch?v=ZYmlgO53jno

AB · 02-08-2010, 06:29 PM

That was a cute commercial with Betty & Abe.

Miss Lisa · 02-13-2010, 09:43 PM

OMG, lol, I just saw this commercial and love it! I just wish we could still see Abe on Conan O'Brien, he was funny on there to.

catlover79 · 02-13-2010, 10:13 PM

Quote:

Originally Posted by Miss Lisa

OMG, lol, I just saw this commercial and love it! I just wish we could still see Abe on Conan O'Brien, he was funny on there to.

I LOVED Abe's bits on Conan!! Each one was priceless.

catlover79 · 11-05-2011, 02:15 AM

I just randomly found this.

01-30-2010, 09:22 PM	#1
Zoneboy RIP, I'LL NEVER FORGET YOU :( Moderator Forum Superstar Join Date: Jul 13, 2003 Location: AT HOME WISHING ALL THIS WAS JUST A DREAM AND THAT I'LL WAKE UP FROM THIS NIGHTMARE. Posts: 34,387	2010 Super Bowl Snickers Commercial to Feature Abe Vigoda and Betty White Link Snickers wants to kiss and make up with Super Bowl viewers. The candy bar maker's parent, Mars Chocolate North America, today will announce plans for the brand to return as a Super Bowl telecast advertiser — three years after it raised the wrath of gay advocates by airing a Super Bowl spot that showed two male mechanics who accidentally kiss, then react with disgust. One thing's for certain: There won't be any men kissing men in the new ad. "No kissing at all," promises Carole Walker, vice president of integrated marketing. She says the commercial has been tested with a focus group of more than 1,000 people and has been approved by the company's CEO. "It has nothing that the gay community would find offensive," she says. The ad stars octogenarian actors Betty White and Abe Vigoda, with the tagline: "You're not you when you're hungry." Mars won't discuss more details. Three years ago, the brand's Super Bowl commercial was yanked less than 24 hours after it aired. The ad and the firestorm that followed became an embarrassment. The Super Bowl is widely viewed as the marketing world's biggest and most expensive stage. An ad scheduled to air in this year's game from Christian advocacy group Focus on the Family has stirred controversy because it alludes to the topic of abortion. The latest move by Mars comes with its own set of risks, as its new ad will be under a microscope. Among those watching closely will be the Gay & Lesbian Alliance Against Defamation, a group that was outspoken three years ago in its criticism of the provocative Snickers Super Bowl spot. But the organization doesn't want to comment on the Snickers commercial until after it airs. "We'll be watching all the ads to make sure gay and lesbian stereotypes are not used," spokesman Richard Ferraro says. Since Snickers' 2007 Super Bowl debacle, the company has created an internal review board for all TV ads. But Snickers, whose ad target is males 18 to 49, has had a strained relationship with the gay community for several years. Months after the Super Bowl controversy, it aired a spot in the U.K. that led to gay backlash. It featured an effeminate speed walker being teased and pelted with Snickers bars by actor Mr. T. "If (Mars) airs an ad that offends people, the company will lose credibility and damage its reputation," says Lynne Doll, a crisis management expert.
	__________________ 'Twas The Night Before Christmas And All Through The Full House Not A Creature Was Stirring, Not Even Mighty Mouse. All My Children We're Nestled All Snug In Their Beds While Visions Of Sugarbakers Danced In Their Heads.

01-30-2010, 09:29 PM	#2
catlover79 God Bless Val Forum Addict Join Date: May 29, 2006 Location: Bewitched in Ohio Posts: 70,382	Woohoo!! This marks the second straight year Abe will be in a Super Bowl commercial (last year it was an H&R Block ad). So great to see Betty there with him!!
	__________________ "Jesus loves you and He approves this message." "I'm alive. I'm feeling good. I'm trying to live every moment as much as I can." - Valerie Harper, March 2013

01-30-2010, 11:00 PM	#3
Marvo301 I'm NOT a Blockhead! Forum Celebrity Join Date: May 17, 2002 Location: The Great White North Posts: 21,456	Snickers has picked two great spokespersons for their brand in Abe and Betty! And congrats to Abe for being featured in a Superbowl ad two years in a row!
	__________________ Only a life lived for others is worth living. Albert Einstein A life isn't worth living unless it has impact on other lives. Jackie Robinson Be always at war with your vices, at peace with your neighbors, and let each new year find you a better man. Benjamin Franklin

02-13-2010, 09:43 PM	#8
Miss Lisa Member Senior Member Join Date: Jan 08, 2005 Location: My very own Green Acres Posts: 1,113	OMG, lol, I just saw this commercial and love it! I just wish we could still see Abe on Conan O'Brien, he was funny on there to.
	__________________ TEAM COCO ~♥~"No matter how big or soft or warm your bed is, you still have to get out of it."~♥~ - Grace Slick http://deviantrose112.posterous.com/

11-05-2011, 02:15 AM	#10
catlover79 God Bless Val Forum Addict Join Date: May 29, 2006 Location: Bewitched in Ohio Posts: 70,382	I just randomly found this. Attached Images

02-08-2010, 01:37 AM	#6
catlover79 God Bless Val Forum Addict Join Date: May 29, 2006 Location: Bewitched in Ohio Posts: 70,382	Great ad!! http://www.youtube.com/watch?v=ZYmlgO53jno

02-08-2010, 06:29 PM	#7
AB Member Eternal Member Forum Icon Join Date: Dec 26, 2006 Location: The South Posts: 59,428	That was a cute commercial with Betty & Abe.