2010 Super Bowl Snickers Commercial to Feature Betty White and Abe Vigoda - Sitcoms Online Message Boards

Zoneboy · 01-30-2010, 09:20 PM

Link

Snickers wants to kiss and make up with Super Bowl viewers.
The candy bar maker's parent, Mars Chocolate North America, today will announce plans for the brand to return as a Super Bowl telecast advertiser — three years after it raised the wrath of gay advocates by airing a Super Bowl spot that showed two male mechanics who accidentally kiss, then react with disgust.

One thing's for certain: There won't be any men kissing men in the new ad. "No kissing at all," promises Carole Walker, vice president of integrated marketing.

She says the commercial has been tested with a focus group of more than 1,000 people and has been approved by the company's CEO. "It has nothing that the gay community would find offensive," she says.

The ad stars octogenarian actors Betty White and Abe Vigoda, with the tagline: "You're not you when you're hungry." Mars won't discuss more details.

Three years ago, the brand's Super Bowl commercial was yanked less than 24 hours after it aired. The ad and the firestorm that followed became an embarrassment.

The Super Bowl is widely viewed as the marketing world's biggest and most expensive stage. An ad scheduled to air in this year's game from Christian advocacy group Focus on the Family has stirred controversy because it alludes to the topic of abortion.

The latest move by Mars comes with its own set of risks, as its new ad will be under a microscope.

Among those watching closely will be the Gay & Lesbian Alliance Against Defamation, a group that was outspoken three years ago in its criticism of the provocative Snickers Super Bowl spot.

But the organization doesn't want to comment on the Snickers commercial until after it airs. "We'll be watching all the ads to make sure gay and lesbian stereotypes are not used," spokesman Richard Ferraro says.

Since Snickers' 2007 Super Bowl debacle, the company has created an internal review board for all TV ads.

But Snickers, whose ad target is males 18 to 49, has had a strained relationship with the gay community for several years. Months after the Super Bowl controversy, it aired a spot in the U.K. that led to gay backlash. It featured an effeminate speed walker being teased and pelted with Snickers bars by actor Mr. T.

"If (Mars) airs an ad that offends people, the company will lose credibility and damage its reputation," says Lynne Doll, a crisis management expert.

catlover79 · 01-30-2010, 09:30 PM

Madame X · 01-30-2010, 10:39 PM

If there going to feature Betty White and Abe Vigoda that's already a step in the right direction!

Marvo301 · 01-30-2010, 10:51 PM

Snickers couldn't pick two better spokes persons to represent their brand than Betty and Abe!

SueAnn_Rose · 02-03-2010, 11:46 AM

I'm so excited to see this commercial.

catlover79 · 02-03-2010, 12:43 PM

Quote:

Originally Posted by SueAnn_Rose

I'm so excited to see this commercial.

Me, too!!

DLevine2 · 02-07-2010, 10:18 AM

Quote:

Originally Posted by SueAnn_Rose

I'm so excited to see this commercial.

I'm excited to see Betty in a Super Bowl Ad also. I can't wait.

Schmoopie · 02-08-2010, 12:49 AM

So what did everyone think about it? I thought it was hilarious! It was so "realistic" when Abe Vigoda was tackled! Loved him saying "That hurt!"

catlover79 · 02-08-2010, 01:42 AM

Loved the ad!!! I'd have both Betty and Abe on my football team any day.

http://www.youtube.com/watch?v=ZYmlgO53jno

Marvo301 · 02-08-2010, 03:53 AM

"You're playing like Betty White out there!" What a hilarious ad. Betty and Abe were both great. I especially loved the way Abe said "That hurt!" after he got tackled!

catlover79 · 02-08-2010, 04:47 AM

I loved seeing Abe get tackled!!!

Both he and Betty are good sports - no pun indended.

SueAnn_Rose · 02-11-2010, 05:50 PM

Everyone marks this commercial as the best of the Superbowl ads and I have to agree with them. It really was a fun commercial!!!

catlover79 · 02-11-2010, 07:29 PM

^ I love the avatar.

McGillicuddy · 02-12-2010, 09:43 PM

What will BETTY WHITE not do?????/

01-30-2010, 09:20 PM	#1
Zoneboy RIP, I'LL NEVER FORGET YOU :( Moderator Forum Superstar Join Date: Jul 13, 2003 Location: AT HOME WISHING ALL THIS WAS JUST A DREAM AND THAT I'LL WAKE UP FROM THIS NIGHTMARE. Posts: 34,386	2010 Super Bowl Snickers Commercial to Feature Betty White and Abe Vigoda Link Snickers wants to kiss and make up with Super Bowl viewers. The candy bar maker's parent, Mars Chocolate North America, today will announce plans for the brand to return as a Super Bowl telecast advertiser — three years after it raised the wrath of gay advocates by airing a Super Bowl spot that showed two male mechanics who accidentally kiss, then react with disgust. One thing's for certain: There won't be any men kissing men in the new ad. "No kissing at all," promises Carole Walker, vice president of integrated marketing. She says the commercial has been tested with a focus group of more than 1,000 people and has been approved by the company's CEO. "It has nothing that the gay community would find offensive," she says. The ad stars octogenarian actors Betty White and Abe Vigoda, with the tagline: "You're not you when you're hungry." Mars won't discuss more details. Three years ago, the brand's Super Bowl commercial was yanked less than 24 hours after it aired. The ad and the firestorm that followed became an embarrassment. The Super Bowl is widely viewed as the marketing world's biggest and most expensive stage. An ad scheduled to air in this year's game from Christian advocacy group Focus on the Family has stirred controversy because it alludes to the topic of abortion. The latest move by Mars comes with its own set of risks, as its new ad will be under a microscope. Among those watching closely will be the Gay & Lesbian Alliance Against Defamation, a group that was outspoken three years ago in its criticism of the provocative Snickers Super Bowl spot. But the organization doesn't want to comment on the Snickers commercial until after it airs. "We'll be watching all the ads to make sure gay and lesbian stereotypes are not used," spokesman Richard Ferraro says. Since Snickers' 2007 Super Bowl debacle, the company has created an internal review board for all TV ads. But Snickers, whose ad target is males 18 to 49, has had a strained relationship with the gay community for several years. Months after the Super Bowl controversy, it aired a spot in the U.K. that led to gay backlash. It featured an effeminate speed walker being teased and pelted with Snickers bars by actor Mr. T. "If (Mars) airs an ad that offends people, the company will lose credibility and damage its reputation," says Lynne Doll, a crisis management expert.
	__________________ 'Twas The Night Before Christmas And All Through The Full House Not A Creature Was Stirring, Not Even Mighty Mouse. All My Children We're Nestled All Snug In Their Beds While Visions Of Sugarbakers Danced In Their Heads.

01-30-2010, 09:30 PM	#2
catlover79 God Bless Val Forum Addict Join Date: May 29, 2006 Location: Bewitched in Ohio Posts: 70,382
	__________________ "Jesus loves you and He approves this message." "I'm alive. I'm feeling good. I'm trying to live every moment as much as I can." - Valerie Harper, March 2013

01-30-2010, 10:51 PM	#4
Marvo301 I'm NOT a Blockhead! Forum Celebrity Join Date: May 17, 2002 Location: The Great White North Posts: 21,456	Snickers couldn't pick two better spokes persons to represent their brand than Betty and Abe!
	__________________ Only a life lived for others is worth living. Albert Einstein A life isn't worth living unless it has impact on other lives. Jackie Robinson Be always at war with your vices, at peace with your neighbors, and let each new year find you a better man. Benjamin Franklin

02-03-2010, 11:46 AM	#5
SueAnn_Rose Sue Ann Nivens BFF Frequent Poster Join Date: Feb 03, 2010 Location: WJM news room/The Big Potata Posts: 336	I'm so excited to see this commercial.
	__________________ "I have been the owner of this house for 50 years, but you can kick me out" Elka "When I die, I want to be cremated and have my ashes thrown on Robert Redford." Sue Ann "Max you know i'm your girl" ღBetty & Allen Luddenღ ★Betty White★ Elka & Maxღ

02-08-2010, 12:49 AM	#8
Schmoopie Keep Calm and Love Snoopy Forum Star Join Date: Jul 13, 2008 Location: Lynnwood, Washington Posts: 15,697	So what did everyone think about it? I thought it was hilarious! It was so "realistic" when Abe Vigoda was tackled! Loved him saying "That hurt!"
	__________________ In memory of my wonderful husband. I love and miss you more than words can say, but I will always and forever keep you in my heart. September 23, 1961-January 14, 2019

01-30-2010, 10:39 PM	#3
Madame X Member Senior Member Join Date: Sep 15, 2006 Location: Oregon Posts: 1,831	If there going to feature Betty White and Abe Vigoda that's already a step in the right direction!

02-08-2010, 01:42 AM	#9
catlover79 God Bless Val Forum Addict Join Date: May 29, 2006 Location: Bewitched in Ohio Posts: 70,382	Loved the ad!!! I'd have both Betty and Abe on my football team any day. http://www.youtube.com/watch?v=ZYmlgO53jno

02-08-2010, 03:53 AM	#10
Marvo301 I'm NOT a Blockhead! Forum Celebrity Join Date: May 17, 2002 Location: The Great White North Posts: 21,456	"You're playing like Betty White out there!" What a hilarious ad. Betty and Abe were both great. I especially loved the way Abe said "That hurt!" after he got tackled!

02-08-2010, 04:47 AM	#11
catlover79 God Bless Val Forum Addict Join Date: May 29, 2006 Location: Bewitched in Ohio Posts: 70,382	I loved seeing Abe get tackled!!! Both he and Betty are good sports - no pun indended.

02-11-2010, 05:50 PM	#12
SueAnn_Rose Sue Ann Nivens BFF Frequent Poster Join Date: Feb 03, 2010 Location: WJM news room/The Big Potata Posts: 336	Everyone marks this commercial as the best of the Superbowl ads and I have to agree with them. It really was a fun commercial!!!

02-11-2010, 07:29 PM	#13
catlover79 God Bless Val Forum Addict Join Date: May 29, 2006 Location: Bewitched in Ohio Posts: 70,382	^ I love the avatar.

02-12-2010, 09:43 PM	#14
McGillicuddy Member Forum Veteran Join Date: Sep 28, 2002 Posts: 5,179	What will BETTY WHITE not do?????/