After 23 years, Pepsi-Cola Opts Out of Super Bowl Advertising - Sitcoms Online Message Boards

Brian Damage · 12-19-2009, 01:32 AM

http://online.wsj.com/article/SB1000...googlenews_wsj

After 23 years of star-driven, award-winning commercial spots in the annual Super Bowl telecast, a major brand has decided not to advertise its beverages during 2010's Super Bowl XLIV, reports the Wall Street Journal.

Pepsi-Cola plans to market its beverages in a new cause-related campaign instead. Parent PepsiCo's Doritos brand snacks, however, will continue as a Super Bowl advertiser.

The game airs Feb. 7 on CBS.

Janice · 12-22-2009, 08:48 PM

That's weird. Pepsi's been a staple at the Super Bowl.

80sTrivia · 12-23-2009, 05:47 AM

That is strange... perhaps they are asking way too much money for ads.

Janice · 12-23-2009, 08:56 AM

Quote:

Originally Posted by 80sTrivia

That is strange... perhaps they are asking way too much money for ads.

Could be. In today's economy, even the big companies are seeing their bottom line shrink.

12-19-2009, 01:32 AM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	After 23 years, Pepsi-Cola Opts Out of Super Bowl Advertising http://online.wsj.com/article/SB1000...googlenews_wsj After 23 years of star-driven, award-winning commercial spots in the annual Super Bowl telecast, a major brand has decided not to advertise its beverages during 2010's Super Bowl XLIV, reports the Wall Street Journal. Pepsi-Cola plans to market its beverages in a new cause-related campaign instead. Parent PepsiCo's Doritos brand snacks, however, will continue as a Super Bowl advertiser. The game airs Feb. 7 on CBS.
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12-23-2009, 05:47 AM	#3
80sTrivia Member Forum Celebrity Join Date: May 23, 2002 Posts: 21,714	That is strange... perhaps they are asking way too much money for ads.
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12-22-2009, 08:48 PM	#2
Janice Retired Admin - Hollywood Swingin' Forum Legend Join Date: Aug 03, 2001 Location: Beantown Posts: 36,388	That's weird. Pepsi's been a staple at the Super Bowl.