Inglourious Basterds posters receive complaints - Sitcoms Online Message Boards

waichingliu81 · 08-14-2009, 02:23 PM

Thu Aug 13 04:13PM by Movies Editor

Quentin Tarantino's latest movie 'Inglourious Basterds' has fallen foul with media watchdogs over the film's posters.

The title was always going to have a hard time with censors, even with its incorrect spelling. Tarantino has declined several times to explain the spelling of the film, leaving people to suggest that it was done to not confuse his effort with the 1978 Italian movie 'Inglorious Bastards'.

Cynics, meanwhile, believe it was done so it wouldn't have problems during its advertising campaign.

However, that doesn't seem to be the case. The Advertising Standard Agency (ASA) has received complaints from the public over the adverts, which features the controversial title and swastikas emblazoned on the posters.

"The general nature of the complaints is that the ad is offensive and unsuitable to be seen by children," said an ASA spokesperson.

"We are currently looking into the complaints and establishing whether there are grounds for an investigation."

Curiously, there are several posters dotted across the UK that have either the second part of the title absent or the words 'The New Film by Quentin Tarantino" in place of 'Inglourious Basterds'.

TV ads have followed suit, with no mention of the full title pre 10pm.

The WWII epic, which stars Brad Pitt as an American soldier attempting to kill as many Nazis as possible, proves Tarantino's power as a director. Studio bosses could have done without the headache of having a title that was always going to prove difficult in marketing – but Tarantino was never going to budge on that issue.

By comparison, advertising in the US is free to use the full film title, 'Inglourious Basterds' on TV and poster campaigns.

http://uk.movies.yahoo.com/blog/arti...omplaints.html

08-14-2009, 02:23 PM	#1
waichingliu81 debbie allen Forum 4000 Club Member Join Date: Dec 28, 2006 Location: london, england, UK Posts: 4,347	Inglourious Basterds posters receive complaints Thu Aug 13 04:13PM by Movies Editor Quentin Tarantino's latest movie 'Inglourious Basterds' has fallen foul with media watchdogs over the film's posters. The title was always going to have a hard time with censors, even with its incorrect spelling. Tarantino has declined several times to explain the spelling of the film, leaving people to suggest that it was done to not confuse his effort with the 1978 Italian movie 'Inglorious Bastards'. Cynics, meanwhile, believe it was done so it wouldn't have problems during its advertising campaign. However, that doesn't seem to be the case. The Advertising Standard Agency (ASA) has received complaints from the public over the adverts, which features the controversial title and swastikas emblazoned on the posters. "The general nature of the complaints is that the ad is offensive and unsuitable to be seen by children," said an ASA spokesperson. "We are currently looking into the complaints and establishing whether there are grounds for an investigation." Curiously, there are several posters dotted across the UK that have either the second part of the title absent or the words 'The New Film by Quentin Tarantino" in place of 'Inglourious Basterds'. TV ads have followed suit, with no mention of the full title pre 10pm. The WWII epic, which stars Brad Pitt as an American soldier attempting to kill as many Nazis as possible, proves Tarantino's power as a director. Studio bosses could have done without the headache of having a title that was always going to prove difficult in marketing – but Tarantino was never going to budge on that issue. By comparison, advertising in the US is free to use the full film title, 'Inglourious Basterds' on TV and poster campaigns. http://uk.movies.yahoo.com/blog/arti...omplaints.html