Nickelodeon undergoing its biggest makeover in 25 years - Sitcoms Online Message Boards

Brian Damage · 07-30-2009, 12:33 AM

Nickelodeon is undergoing its biggest makeover in 25 years.
The kids' cabler and its sister nets will unveil a new logo scheme in fall to replace its "splat" identity -- which was first introduced in 1984.

Branding will connect Nickelodeon, Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin) and TeenNick (formerly the N), all of which will use similar-looking lower-case logos.

According to Cyma Zarghami, prexy of Nick and MTV Networks' Kids and Family Group, the decision to streamline the network identities came after they started putting all of the channels' logos on the same business card -- and decided that it looked like a mess.

"We wanted to clean it up and allow Nick to be the stamp on all of these channels," she said.

That ultimately meant jettisoning the familiar Nickelodeon "splat."

"In asking ourselves if everything could live under the splat, we decided that the splat was dated," she said. "It just couldn't be done in a streamlined way."

Decision to update comes as Nickelodeon celebrates its 30th anniversary. It also comes as Nick rebrands Noggin into Nick Jr. and the N into TeenNick in September -- putting "Nick" into all of its channels' names for the first time.

"With Nick turning 30, it felt like this was the year (for an update)," Zarghami said.

http://www.variety.com/article/VR111...goryid=14&cs=1

Schmoopie · 07-30-2009, 01:03 AM

Hmmm... it's too bad they can't revamp Nick at Nite and TV Land back to what those "stations" are REALLY supposed to be about; classic TV shows!!!

ryan423 · 07-30-2009, 01:44 AM

Quote:

Originally Posted by Schmoopie

Hmmm... it's too bad they can't revamp Nick at Nite and TV Land back to what those "stations" are REALLY supposed to be about; classic TV shows!!!

I don't like the name "TeenNick." With it, I think their catchphrase might be a little weak (eg. TV for Teens), lol.

MrCleveland · 07-30-2009, 02:59 PM

Here's the new logo....

Maybe if they ever get to it...the old Nick logo can be used for NickRewind!

waichingliu81 · 07-30-2009, 04:35 PM

personally speaking, it is simple but dull looking. it needs jazzing up a bit.

snick54 · 08-20-2009, 08:42 AM

The old Nick logo is ten times better. I liked how it could be anything it wanted to be, a perfect representation of the diversity in programming. It was so original.

ticc_tocc · 08-23-2009, 11:45 PM

there hasn't been any thing on Nickelodeon worth watching for years now so who cares what they do with the name after they started messing with all that and snick it was down hill from there.

07-30-2009, 12:33 AM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	Nickelodeon undergoing its biggest makeover in 25 years Nickelodeon is undergoing its biggest makeover in 25 years. The kids' cabler and its sister nets will unveil a new logo scheme in fall to replace its "splat" identity -- which was first introduced in 1984. Branding will connect Nickelodeon, Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin) and TeenNick (formerly the N), all of which will use similar-looking lower-case logos. According to Cyma Zarghami, prexy of Nick and MTV Networks' Kids and Family Group, the decision to streamline the network identities came after they started putting all of the channels' logos on the same business card -- and decided that it looked like a mess. "We wanted to clean it up and allow Nick to be the stamp on all of these channels," she said. That ultimately meant jettisoning the familiar Nickelodeon "splat." "In asking ourselves if everything could live under the splat, we decided that the splat was dated," she said. "It just couldn't be done in a streamlined way." Decision to update comes as Nickelodeon celebrates its 30th anniversary. It also comes as Nick rebrands Noggin into Nick Jr. and the N into TeenNick in September -- putting "Nick" into all of its channels' names for the first time. "With Nick turning 30, it felt like this was the year (for an update)," Zarghami said. http://www.variety.com/article/VR111...goryid=14&cs=1
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07-30-2009, 01:03 AM	#2
Schmoopie Keep Calm and Love Snoopy Forum Star Join Date: Jul 13, 2008 Location: Lynnwood, Washington Posts: 15,697	Hmmm... it's too bad they can't revamp Nick at Nite and TV Land back to what those "stations" are REALLY supposed to be about; classic TV shows!!!
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07-30-2009, 02:59 PM	#4
MrCleveland Drew Carey from Hell Forum Star Join Date: Nov 10, 2007 Location: The City of Cleveland, in The State of Cleveland, in The United States of Cleveland Posts: 14,229	Here's the new logo.... Maybe if they ever get to it...the old Nick logo can be used for NickRewind!
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08-23-2009, 11:45 PM	#7
ticc_tocc Member Forum Hawk Join Date: Aug 23, 2009 Posts: 4	there hasn't been any thing on Nickelodeon worth watching for years now so who cares what they do with the name after they started messing with all that and snick it was down hill from there.
	__________________ TICC_TOCC

07-30-2009, 04:35 PM	#5
waichingliu81 debbie allen Forum 4000 Club Member Join Date: Dec 28, 2006 Location: london, england, UK Posts: 4,347	personally speaking, it is simple but dull looking. it needs jazzing up a bit.

08-20-2009, 08:42 AM	#6
snick54 Member Occasional Poster Join Date: Jul 08, 2009 Posts: 12	The old Nick logo is ten times better. I liked how it could be anything it wanted to be, a perfect representation of the diversity in programming. It was so original.