First Commercials, Then a Sitcom and Now the Geico Cavemen Are in a Music Video - Sitcoms Online Message Boards

Brian Damage · 05-16-2009, 09:46 PM

NEW YORK First commercials, then a sitcom and now a music video -- the Geico cavemen certainly get around.

The insurance provider said today that its perpetually pissed-off mascots will be appearing the upcoming 3 Doors Down video for the song "Let me be myself."

According to the company, 3 Doors Down approached Geico about featuring the Cavemen in the video. The band felt like the song was relevant to the Caveman's story.

The video, which will debut in the coming weeks, is about being pressured to be someone you're not, followed by the moment when you break free. "You never know where the Cavemen will show up next," said Ted Ward, vp of marketing at Geico, in a statement.

The Cavemen have also made a cameo at the Oscars, during the Super Bowl pre-game show with Phil Simms as well as at other sporting events. "I don't think it's a big surprise to anyone that they've now made it into a music video," said Ward. "I just have one question, what took so long?"

Geico spent $152 million in media in the first quarter, per Nielsen Co. It spent $562 million last year.

http://www.adweek.com/aw/content_dis...0d5ac700f07204

catlover79 · 05-17-2009, 01:19 AM

What exactly is the appeal here??

Mr. Television · 05-17-2009, 01:25 AM

A music video.....it's so easy, a Caveman can do it.

catlover79 · 05-17-2009, 08:43 AM

Quote:

Originally Posted by Clint Eastwood Fan

A music video.....it's so easy, a Caveman can do it.

05-16-2009, 09:46 PM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,108	First Commercials, Then a Sitcom and Now the Geico Cavemen Are in a Music Video NEW YORK First commercials, then a sitcom and now a music video -- the Geico cavemen certainly get around. The insurance provider said today that its perpetually pissed-off mascots will be appearing the upcoming 3 Doors Down video for the song "Let me be myself." According to the company, 3 Doors Down approached Geico about featuring the Cavemen in the video. The band felt like the song was relevant to the Caveman's story. The video, which will debut in the coming weeks, is about being pressured to be someone you're not, followed by the moment when you break free. "You never know where the Cavemen will show up next," said Ted Ward, vp of marketing at Geico, in a statement. The Cavemen have also made a cameo at the Oscars, during the Super Bowl pre-game show with Phil Simms as well as at other sporting events. "I don't think it's a big surprise to anyone that they've now made it into a music video," said Ward. "I just have one question, what took so long?" Geico spent $152 million in media in the first quarter, per Nielsen Co. It spent $562 million last year. http://www.adweek.com/aw/content_dis...0d5ac700f07204 Attached Images
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05-17-2009, 01:19 AM	#2
catlover79 God Bless Val Forum Addict Join Date: May 29, 2006 Location: Bewitched in Ohio Posts: 70,376	What exactly is the appeal here??
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05-17-2009, 01:25 AM	#3
Mr. Television 22 Years at Sitcoms Online Forum Icon Join Date: Jun 06, 2003 Location: Somewhere you're Not Posts: 62,125	A music video.....it's so easy, a Caveman can do it.
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