NY's WABC Wins November 2008 Sweep -- NY Ratings

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WABC-TV, Channel 7, is the #1 Station in New York and the Nation in the November 2008 Nielsen Sweep

'EYEWITNESS NEWS' CONTINUES TO WIN EVERY LOCAL NEWS RACE (5AM, 6AM, 12PM, 5PM, 6PM AND 11PM) BY A COMFORTABLE MARGIN.


NEW YORK, Dec. 1 -- WABC-TV is New York's most watched broadcast station in both Households and Adults 25-54 in Nielsen's November 2008 sweep. With a 4.4 rating/10 share in DMA Households, Monday-Sunday Sign-On to Sign-Off, WABC-TV has a 33% lead over its nearest competitor. With each rating point representing 74,338 Tri-State area TV households, Channel 7 attracts a larger audience than any other television station in the country.

WABC-TV leads the market in news broadcasts throughout the day, beginning with the early morning news race. At 5am, WABC-TV's "Eyewitness News This Morning" with Lori Stokes, Ken Rosato and Bill Evans boasts a DMA Household rating that is 78% higher than that of any competitor. At 6am, WABC-TV tops its closest competitor (WNBC-TV) by 20% in DMA Households.

"Eyewitness News This Morning" is equally dominant among Adults 25-54. At 5am, WABC-TV delivers double the rating of any competitor in this demographic, and its 6am rating is 50% greater than that of its closest competitor (WNBC-TV).

At Noon, "Eyewitness News" with Lori Stokes, Ken Rosato and Bill Evans is more than double its competition on WCBS-TV in DMA Households, and draws more than twice as many Women 25-54 viewers.

WABC-TV's "Eyewitness News at 5pm" with Diana Williams, Sade Baderinwa and Lee Goldberg outdelivers 2nd-place WCBS-TV by 59% in DMA Households and 118% among Adults 25-54. WABC-TV's rating among Adults 25-54 is higher than the combined deliveries of WCBS-TV's "CBS2 News at 5," WNYW-TV's "Fox News at 5" and WNBC-TV's "Newschannel 4 at 5." This sweep marks the 54th consecutive ratings period that WABC-TV has finished an outright #1 in DMA Households among local M-F 5pm newscasts.

"Eyewitness News" continues its domination of the competition with the Mon-Fri "Eyewitness News at 6pm" with Bill Ritter, Liz Cho, Lee Goldberg and Scott Clark. WABC-TV's Household rating is 78% higher than that of its closest competitor, WCBS-TV's "CBS2 News at 6pm." Among Adults 25-54, WABC-TV's delivery is more than the combined deliveries of WCBS-TV's "CBS2 News at 5," WNYW-TV's "Fox News at 5" and WNBC-TV's "Newschannel 4 at 5." This sweep marks the 59th consecutive ratings survey period that WABC-TV has finished an outright #1 in DMA Households among local M-F 6pm newscasts.

The Mon-Fri "Eyewitness News at 11pm" featuring Bill Ritter, Liz Cho, Lee Goldberg and Scott Clark completes the total weekday victory for WABC-TV's "Eyewitness News" franchise. WABC-TV wins the 11pm Late News race in DMA Households, topping 2nd-place WCBS-TV by 40%. With a 3.6 rating among Adults 25-54, WABC-TV ranks #1 with an 89% advantage over both WCBS-TV and WNBC-TV at 11pm.


Source: NY Nielsen LPM Live Only Overnights 10/30/08-11/26/08.

On weekend mornings, "Eyewitness News" with Michelle Charlesworth, Phil Lipof and Jeff Smith delivers the key Adult 25-54 demographic better than any of its competitors. On Saturday and Sunday mornings, WABC-TV's newscasts collectively average a 1.0 rating in this demographic, which is 20% better than 2nd-place WCBS-TV.

At 11pm on Sunday nights, "Eyewitness News at 11pm," featuring Joe Torres, Sandra Bookman, Heidi Jones and Marvell Scott, maintains the dominance that WABC-TV's "Eyewitness News" demonstrates during the week. WABC-TV outdelivers 2nd-place WNBC-TV's "Newschannel 4 at 11" by 52% in DMA Households and by 58% among Adults 25-54.

On Mon-Fri 6:30-7pm, "ABC's World News Tonight" with Charles Gibson holds a commanding lead over its network news competitors, with a DMA Household rating that is higher than the combined deliveries of WNBC-TV's "NBC Nightly News" and WCBS-TV's "CBS Evening News."

In Primetime, WABC-TV is #1 with 5 of the top 10 regularly scheduled programs in Households. WABC-TV also boasts 5 of the top 10 regularly scheduled Primetime shows among Adults 25-54, and 7 of the top 10 among Women 25-54. WABC-TV's overall Primetime average of a 3.8 in Adults 25-54 tops 2nd-ranked WCBS-TV by 27%.

"Live with Regis and Kelly" continues its long stretch of dominance in the 9am time period, where it delivers a Household rating twice that of its closest competitor, WNBC-TV's "Today Show 2." Among Women 25-54, "Live" has a commanding 89% lead over its two closest competitors, WNBC-TV's "Today Show 2," and WPIX-TV's "Maury."

"Live with Regis and Kelly" joins WABC-TV's syndicated programs "Rachael Ray," "Millionaire," "Oprah," "Jeopardy," and "Wheel of Fortune" in continuing to be the #1 programs in their respective time periods in Households and most key demographics, including Adults and Women 25-54.

WABC-TV, Channel 7, is the ABC, Inc. Owned Television Station in New York City.

Source: NY Nielsen LPM Live Only Overnights 10/30/08-11/26/08.

WABC-TV HH RATING
Nov'08 Nov'08 % ADVANTAGE OVER
Program DMA HH RANK WCBS-TV WNBC-TV WNYW-TV
RTG/SHR
Sign-on to
Sign-off M-Su 7:00-1:00am 4.4/10 #1 33% 76% 144%
Eyewitness
News This
Morning
5am M-F 5:00-6:00am 1.6/9 #1 78% 78% 220%
Eyewitness
News This
Morning 6am M-F 6:00-7:00am 3.0/13 #1 88% 20% 200%
Good Morning
America M-F 7:00-9:00am 4.0/13 #1(T) 186% -- 264%
Live with
Regis and
Kelly M-F 9:00-10:00am 4.0/14 #1 122% 100% 471%
Rachael
Ray M-F 10:00-11:00am 3.2/12 #1 433% 113% 300%
The View M-F 11:00am-12:00pm 5.2/18 #1 189% 767% 767%
Eyewitness
News at Noon M-F 12:00-12:30pm 5.3/19 #1 130% NA* 960%
Afternoon
Rotation M-F 12:00-4:00pm 3.2/11 #1 60% 220% 220%
Oprah
Winfrey M-F 4:00-5:00pm 6.1/16 #1 42% 510% 336%
Eyewitness
News 5pm M-F 5:00-6:00pm 6.2/14 #1 59% 377% 343%
Eyewitness
News 6pm M-F 6:00-6:30pm 6.4/13 #1 78% 178% 433%
Eyewitness
News 6pm M-Su 6:00-6:30pm 6.2/12 #1 72% 138% 377%
ABC's World
News Tonight M-F 6:30-7:00pm 6.6/13 #1 100% 113% NA*
Jeopardy! M-F 7:00-7:30pm 7.5/14 #1 114% 295% 295%
Wheel of
Fortune M-F 7:30-8:00pm 7.6/13 #1 130% 280% 300%
Primetime M-Sa 8:00-11:00pm/ 7.2/11 #1 11% 57% 71%**
Su 7:00-11:00pm
Eyewitness
News 11pm M-F 11:00-11:35pm 6.7/12 #1 40% 76% 97%**
Eyewitness
News 11pm M-Su 11:00-11:35pm 6.8/12 #1 45% 62% 106%**

* WNBC-TV does not air news at Noon; WNYW-TV does not air network news
** WNYW-TV Prime airs M-Sa 8-10pm/Su 7-10pm & Late News airs 10-11pm

Source: NY Nielsen LPM Live Only Overnights 10/30/08-11/26/08.



FINAL NIELSEN AVERAGES

NOV'08
DMA HH
MON.- FRI. PROGRAMMING RTG/SHR

WABC-TV M-Su 7am-1am 4.4/10
WCBS-TV M-Su 7am-1am 3.3/8
WNBC-TV M-Su 7am-1am 2.5/6
WNYW-TV M-Su 7am-1am 1.8/4
WPIX-TV M-Su 7am-1am 1.5/4
WWOR-TV M-Su 7am-1am 0.8/2

WABC Eyewtns News-Early 5-6am 1.6/9
WCBS CBS2 News Morning 5-6am 0.9/5
NBC Today New York 1 5-6am 0.9/5
WNYW Good Day Wakeup 5-6am 0.5/3
WPIX CW11 Morning News 5-6am 0.9/6

WABC Eyewtns News-Morn 6-7am 3.0/13
WCBS CBS2 News Morning 6-7am 1.6/7
WNBC Today New York 2 6-7am 2.5/10
WNYW GDNY 1st Edition 6-7am 1.0/4
WPIX CW11 Morning News 6-7am 1.3/5

WABC Good Morning America 4.0/13
WCBS CBS Early Show 7 & 730am 1.4/5
WNBC Today Show 4.0/13
WNYW Good Day NY 1.1/4
WPIX CW11 Morning News 1.3/4
WABC Live with Regis and Kelly 9am 4.0/14
WABC Rachael Ray 10am 3.2/12
WABC The View 11am 5.2/18
WCBS The Doctors 9am 1.8/6
WNBC Today Show 2 9am 2.0/7
WNBC Today Show 3 10am 1.5/5
WNBC Martha 11am 0.6/2
WNYW Morning Show 9am 0.7/2

WABC Eyewitness News at Noon 5.3/19
WCBS CBS2 News Noon 2.3/8
WNYW Fox 5 Live 11am 0.5/2
WABC Who Wants To Be A Millionaire 4.2/15
WNBC Bonnie Hunt 2pm 1.0/3

WABC Oprah Winfrey 6.1/16
WCBS Judge Judy 4-5pm 4.3/12
WNBC Deal or No Deal 4-5pm 1.0/3
WCBS Dr Phil 3pm 2.2/6
WNBC Ellen 3pm 1.7/5
WABC 5pm Eyewitness News 6.2/14
WCBS CBS2 News at 5 3.9/9
WNBC Newschannel 4 at 5p 1.3/3
WNBC Extra 1.2/3
WNYW Fox5 News at 5 1.4/3

WABC 6pm Eyewitness News 6.4/13
WCBS CBS2 News at 6 3.6/7
WNBC NewsChannel 4 at 6 2.3/5
WNYW Fox5 News at 6 1.2/2

WABC ABC World News 6.6/13
WCBS CBS Evening News 3.3/6
WNBC NBC Nightly News 3.1/6

WABC Jeopardy! 7.5/14
WABC Wheel of Fortune 7.6/13
WCBS Insider 3.5/6
WCBS Entertainment Tonight 3.3/6
WNBC NY Nightly News 1.9/4
WNBC Access Hollywood 2.0/3
WNYW The Simpsons 1.9/3
WNYW Seinfeld 1.9/3
WWOR House of Payne 1.6/3
WWOR House of Payne 1.8/3
WPIX Two and a Half Men 3.6/7
WPIX Family Guy 2.4/4

WABC M-Su. Prime 7.2/11
WCBS M-Su. Prime 6.5/10
WNBC M-Su. Prime 4.6/7
WNYW M-Su. Prime 4.2/6

WABC 11pm Eyewtns News M-F 6.7/12
WCBS CBS2 News at 11 M-F 4.8/9
WNBC NewsChannel 4 at 11 M-F 3.8/7

WABC 11pm Eyewtns News M-Su 6.8/12
WCBS CBS2 News at 11 M-Su 4.7/9
WNBC NewsChannel 4 at 11 M-Su 4.2/8

Source: NY Nielsen LPM Live Only Overnights 10/30/08-11/26/08.






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Anpther Grate Sweeps for WABC7