'Madagascar' Roars With $63.5M Weekend

[comedyfreak]

Families herded into movie theaters for another trek with stranded zoo animals as the animated sequel "Madagascar: Escape 2 Africa" led the weekend with a $63.5 million debut, according to studio estimates Sunday.

The haul for the DreamWorks Animation comedy far surpassed the $47.2 million debut for "Madagascar" over Memorial Day weekend in 2005. Its three-day total also beat the $61 million gross the first movie took in over that full four-day holiday weekend.

"It just shows people seem happy to escape to the movies and have a good laugh," said Anne Globe, head of marketing for DreamWorks Animation.

While parents with children were the bulk of the audience, "Madagascar" also drew teens and adults on their own, who made up half the audience on Friday and one-third on Saturday, Globe said.

Premiering in second place with $19.3 million was the Universal Pictures comedy "Role Models," starring Seann William Scott and Paul Rudd as immature adults sentenced to community service as mentors for two misfit youths.

The weekend's other new wide release, the Weinstein Co. music comedy "Soul Men," opened weakly with $5.6 million, despite the lure of Samuel L. Jackson and his late co-stars, Bernie Mac and Isaac Hayes, who died last summer. Jackson and Mac play an estranged singing team on a reunion road trip to a memorial concert.

Mac also was among the voice cast for the "Madagascar" sequel, providing vocals as Zuba, the father of Ben Stiller's Alex the lion.

"Certainly, he just brought a wonderful heart to the role of Zuba. We were just fortunate to have him for that character," Globe said.

The movie also reunites voice stars Chris Rock, David Schwimmer, Jada Pinkett Smith and Sacha Baron Cohen as the animal gang crash lands in an African nature preserve.

Disney's "High School Musical 3: Senior Year," which had been No. 1 the previous two weekends, slipped to third place with $9.3 million, raising its total to $75.7 million.

"Madagascar" and "Role Models" kicked off a big start to Hollywood's holiday season. The top 12 movies took in $128.8 million, up 32 percent from the same weekend last year.

"It's all boding well," said Nikki Rocco, head of distribution for Universal. "We have lots of really good films coming, lots of commercial films. I love the fact that everybody's going to the movies. I love the fact that everybody likes what they're seeing."

The season continues with Sony's James Bond adventure "Quantum of Solace" on Friday, then Summit Entertainment's vampire romance "Twilight" and Disney's animated canine comedy "Bolt" on Nov. 21.

"Quantum of Solace" continued to pull in big audiences overseas with $106.5 million in 60 countries, raising its total to $160.3 million since it began opening internationally Oct. 31.

Hollywood's domestic revenue for the year stands at $7.96 billion, a fraction ahead of the pace in 2007, when the industry took in a record $9.7 billion, according to box-office tracker Media By Numbers.

Factoring in inflation, the number of tickets sold this year trails last year's admissions by 4 percent. But Hollywood has a stronger lineup this time heading into Thanksgiving, so studios could finish the year with a bang.

"Given where we are and the films in the pipeline, we have a huge shot at more than making up for any kind of attendance deficit," said Paul Dergarabedian, president of Media By Numbers. "You wouldn't know there was a recession if you were just looking at the movie industry."
Weekend Box Office Estimates (U.S.)

This Wk Last Wk Title Dist. Weekend Gross Cumulative
Gross Rlse
Wks # of
Theaters
1 - Madagascar: Escape 2 Africa DreamWorks, Paramount Pictures $63,500,000 $63,500,000 1 4056
2 - Role Models Universal Pictures Distribution $19,251,000 $19,251,000 1 2792
3 1 High School Musical 3: Senior Year Buena Vista Pictures Distribution $9,293,000 $75,707,000 3 3464
4 4 Changeling Universal Pictures Distribution $7,281,000 $20,587,000 3 1855
5 2 Zack and Miri Make a Porno Dimension Films, The Weinstein Company $6,521,000 $20,933,000 2 2735
6 - Soul Men MGM Distribution Company $5,610,000 $5,610,000 1 2044
7 3 Saw V Lionsgate $4,200,000 $52,320,000 3 2829
8 5 The Haunting of Molly Hartley Freestyle Releasing $3,490,000 $10,235,000 2 2576
9 7 The Secret Life of Bees Focus Features, Fox Searchlight Pictures $3,125,000 $29,938,000 4 1481
10 9 Eagle Eye DreamWorks, Paramount Pictures $2,594,000 $96,401,000 7 1407
11 6 Beverly Hills Chihuahua Buena Vista Pictures Distribution $2,485,000 $88,226,000 6 2359
12 8 Max Payne 20th Century Fox Distribution $1,825,000 $38,689,000 4 1476

[Schmoopie]

This looks so cute! I really want to see this! I haven't seen the first one though. For those who have seen the 2nd one; is the first one a requirement before seeing its' sequel?

Andrea

[comedyfreak]

Imho, I'd say yes that way you're familiar with the characters.

[Schmoopie]

Originally Posted by comedyfreak

Imho, I'd say yes that way you're familiar with the characters.

That's a good point.

Andrea

[veggie-tari-jenn]

Originally Posted by Schmoopie

This looks so cute! I really want to see this! I haven't seen the first one though. For those who have seen the 2nd one; is the first one a requirement before seeing its' sequel?

Andrea

Hey There

Cool Beans that the second one made all that moolah$$....We Just saw it this past weekend...the first one I mean...My Fiancee wanted to see it before we saw the second one...and I wasnt that impressed with it...it was okay but not great and sorta boring...as an animal activist I liked the storyline but it was really long and the story didnt seem to be going anywhere...My Guy liked it...so we will probs see the second one...and I would suggest seeing the first one and then the sequel cause of the characters like were already mentioned and to know how the story starts and continues.

Peace Love and Happiness
Please Recycle..Go Green!!

Jenn

[eltonfan80]

i saw it saturday i like it it was so cute