DVR Ratings for Week of September 8-14, 2008

[Pavan]

In addition to our final ratings (which is live + same day finals), we will now cover weekly DVR ratings. DVR usage is at an all-time high. So, we will now cover this because live+SD ratings have gone down recently due to a 9% increase in DVR usage from the same time a year ago. See how much of your shows gain from same day ratings! Pretty soon this measurement will be the future of TV ratings.

Legend:
Live - These are final numbers for programs that were watched live with no DVR playback
Live+SD - SD stands for same day. These are same day ratings but counting DVR playback until 3am same day. These are the final ratings used now for Nielsen (and our daily final numbers we post)
Live+7 - This adds all the DVR playback up to 7 days later. This is an add-on to Live+SD. This shows how many viewers actually watched the program by time shifting.

New episodes (and series airing in regular season) only will be covered. Also, not all program numbers are available to us (and those shows didn't get even 1/2 million to add on). Here you go:

  
DVR Ratings for Week of September 8-14, 2008 (in millions)
Net       Program                 Live      Live+SD      Live+7     
---------------------------------------------------------------
MONDAY
The CW      Gossip Girl         2.89    3.25      3.64
The CW      One Tree Hill        2.95    3.28      3.63
Fox       Sarah Connor        5.68    6.33      7.27
Fox       Prison Break        5.76    6.36      6.67
NBC       Deal or No Deal   9.46    9.65      ----
NBC       America's Toughest Jobs    6.25    6.49      ----

TUESDAY
The CW       90210           2.75    3.23      3.79
The CW       Privileged           2.50    2.64      3.01
Fox       Fringe        8.11    9.13      10.32
Fox       Hole in the Wall preview        3.88    4.05      ----

WEDNESDAY
The CW America's Next Top Model   3.13    3.86      4.31
Fox       Bones         8.17    9.15      10.36
Fox       'Til Death         5.86    6.06      ----
Fox       Do Not Disturb         4.51    4.65      ----  

THURSDAY
Fox       Hole in the Wall      4.47    4.57     ----
Fox       Hole in the Wall      6.11    6.24     ----
Fox       Kitchen Nightmares      5.81    6.18     6.60

FRIDAY
The CW  Friday Night Smackdown!      4.18    4.23      4.57
Fox       Are You Smarter Than a 5th Grader?   6.93    7.11     ---
Fox       Don't Forget the Lyrics!    5.54    5.67     ---
ABC       20/20                         7.84    8.07     8.37

SUNDAY
NBC      Sunday Night Football  17.59    17.83      ----