Sony's Cross-Country Seinfeld Tour

[Pavan]

Sony Pictures Television Launches Major Cross Country Tour to Bring Nationwide 'Seinfeld' Experience Directly to Viewers Across America
Customized 60-Foot Long 'Seinfeld' Bus Embarks on 26-City Sports, Entertainment and College Campus Venues

Sony Pictures Television Launches Major Cross Country Tour to Bring Nationwide 'Seinfeld' Experience Directly to Viewers Across America

LOS ANGELES, Aug. 12 -- On August 12, 2008, Sony Pictures Television (SPT) will set out on a 26-city, 10,000 mile "Seinfeld Campus Tour" in a 60-foot long "Seinfeld" branded, bio-diesel fueled bus experience designed to integrate the show directly into the digital, on-the-move, multi-tasking lifestyle of college students and members of the 70 million plus millennial demographic. (http://www.seinfeld.com)

"The show that made phrases 'Yada Yada Yada,' 'Master of your Domain,' 'Shrinkage' and 'No Soup for You!' part of American culture is every bit as compelling today as it was during its original run," said Robert Oswaks, President, Marketing, Sony Pictures Television. "'Seinfeld's' continued strength with the Adults 18-49 demographic coupled with its growth among a new generation of viewers is a testament to the program's superior quality, timelessness and longevity. As a result, we think 'The Seinfeld Campus Tour' will serve as the ideal way to reinforce the show's iconic comedy and perpetual humor among college students and participants across the country."


The Experience

In addition to numerous tailored promotional events during the "The Seinfeld Campus Tour," participants coast-to-coast will have access the fully-equipped tour bus, wherein they can enjoy "Seinfeld"-inspired snacks and engage in a wide-variety of "Seinfeld"-themed experiences, including:

-- A mini-museum of such "Seinfeld" treasures as original costumes, the Emmy(R) Award for Outstanding Comedy Series, an original script and props from iconic episodes, including the Estelle Costanza Doll and the Fusilli Jerry statuette
-- TV screens displaying a presentation featuring the most iconic moments from the show
-- A "Scene It? Lounge" featuring two TVs where consumers can sample the DVD game debuting nationwide this fall
-- Bins of "Seinfeld" foods such as Twix, Snapple, black & white cookies, Snickers and Diet Dr. Pepper
-- A Kramer's Yogurt Bar featuring non-fat frozen yogurt
-- Three laptops to explore "Seinfeld" MySpace, "Seinfeld" Facebook and the "Seinfeld" Web site which links to the tour and all station sites
-- A wall of "Seinfeld" framed production and gallery stills with behind-the-scenes captions


Outside the bus, visitors will be treated to a truly interactive "Seinfeld" experience in the approximately 1,700 sq/foot "Seinfeld" compound. Under tented kiosks, participants will have a chance to win great prizes such as Sony Video Walkmans, Sony digital cameras and "Seinfeld" prize packs while playing classic carnival games -- with a "Seinfeld" twist -- including a "Marine Biologist Hole-in-One" putting game and a frisbee game called "Monk's Diner Plate Toss."

"Do Something with Seinfeld"

In a nod to one of "Seinfeld's" most unforgettable characters, the Soup Nazi, Sony Pictures Television is partnering with Do Something (http://www.DoSomething.org), a national organization that encourages 3.3 million 25 and under young adults a year to make a difference in their community, for "Do Something with Seinfeld," a college campus canned soup drive. For more information on "Do Something with Seinfeld," go to http://www.DoSomething.org or http://www.seinfeld.com.

About "Seinfeld"

"Seinfeld," which premiered in 1989, set the meandering course for four single friends living in New York. "Seinfeld" earned a well-deserved reputation for generating water-cooler conversation with brilliantly-spun storylines about Jerry (Jerry Seinfeld), George (Jason Alexander), Elaine (Julia Louis-Dreyfus) and Kramer (Michael Richards), oft-repeated conversation snippets and unapologetic glee for a revolving line-up of quirky friends, relatives, dates and urbanites. The series' scenarios have spawned such memories as puffy shirts, close talkers, big salads, black & white cookies, shrinkage, killer envelopes, masters of their domain, marble ryes and, well, yada yada yada. With a place in the pantheon of classic television series, and a litany of "Seinfeld-isms" and references still used, millions of viewers still agree: Junior Mints and chocolate babkas all around, double-dipping into a "Seinfeld" episode is never like re-gifting.

"Seinfeld" changed the landscape of television forever, leaving NBC in 1998 as the number one Nielsen-rated series on television. The long-running show was nominated for 57 Emmy Awards(R) during its reign, winning a total of 13, including Outstanding Comedy Series and Outstanding Writing for a Comedy Series.

In its current season in syndication, "Seinfeld" consistently ranks as the #1 off-network comedy across all key men and adult demographics, and still stands as one of the highest rated of any off-net sitcom on television with airings on both broadcast stations and TBS. It airs in 197 markets, covering 99% of the country. "Seinfeld" has been renewed for a third cycle by its stations and second cycle in cable, keeping the show on the air through 2011.