New campaign to help save Moonlight! Please read!

[wondergirl9847]

NEW CAMPAIGN!! Please read!!!!

Here's the new email address they created for this:

the101@direcTV.com

So, this is the Big Announcement.

As most are aware, NBC recently sealed a deal with DirecTV to bring Friday Night Lights back to life, NBC’s critically acclaimed but ratings starved Friday night high school melodrama. The deal struck allows for DirecTV to air new episodes of Friday Night Lights in October, 2008, most likely on its High-def channel 101. NBC and its affiliates such as Universal HD would air the episodes starting in January, 2009.

We believe that a campaign to solicit DirecTV interest in pursuing a similar arrangement could be beneficial and profitable to the satellite provider, as well as the WB and Silver Pictures. However, our efforts will differ in that it is not the network or studio that is approaching DirecTV, but rather the fans.

Recently, DirectTV has undertaken an aggressive marketing campaign to heighten public awareness. They are trying to distinguish themselves from its rival on content as well as price and seem to be willing to spend the money to do it. Our approach will definitely be different in that NBC approached DirecTV. Since this would be a grassroots fan campaign, it will have a different marketing spin for DirecTV. How many satellite companies can say that they’ve got fans approaching them about saving their show?

It has come to my attention that financing is a big stumbling block in the potential pickup of our show. The show costs about 2.6 million +/- to make and networks are only willing to pony up about 1.5 million of what is needed. That's not good. To get the quality show we have come to expect, 1.5m isn't going to do it. Not by a long shot.

Thus, we are starting a grassroots fan campaign to get corporate sponsors to come on board and make a financial commitment to support Moonlight.

We are going at this much in the same way that NBC approached DirecTV to support their show "Friday Night Lights", though instead of a corporate contact, we're doing this as fans. DirecTV came through with financing to help out that show.

Be polite, thoughtful and encouraging when you contact these people. Stress the numbers: this show has 7.5 to 8 million viewers, that the show reached the desired 18-49 demographic, that it consistently helped CBS to win Friday nights and that loyal fans will go to/remain with any advertiser that supports their favorite show.

Right now, SciFi is definitely showing interest in our show. Let's show them how much we love it!

Important Note: Please try to use email addresses whenever possible.

Jon Gieselman
Senior Vice President, Advertising and Communications
jtgieselman@directv.com

Darris Gringeri
Vice President, Public Relations

Robert Mercer
Director, Public Relations

Jade Ekstedt
Manager, Public Relations

Caley Cronin
Manager, Public Relations

CA Office:
2230 East Imperial Highway
El Segundo, CA 90245

NY Office:
1211 Avenue of the Americas
6th Floor
New York, NY 10036

---

If you have other ideas for corporate contacts for this grassroots campaign, please contact me either by phone or private message (let's keep this particular thread as tidy as possible) with your ideas/information.

In other very cool and exciting news, we have had the offer of two billboards to advertise our efforts to save Moonlight. We are working to get the message for those two billboards worked out. We are being careful with the wording, as we need to get our message across in as few words as possible, but as effectively as possible. When one is speeding by at lightspeed, one doesn't have the time to read anything involved.

Thanks, guys...you ROCK!

In vampire solidarity,

Lees