"Moonlight" fans give blood to save vampire show - Sitcoms Online Message Boards

Brian Damage · 04-02-2008, 12:07 PM

LOS ANGELES (Hollywood Reporter) - Fans of CBS' "Moonlight" are so passionate about the vampire drama that they're willing to sacrifice their own blood to keep the rookie series on the air.

Teaming with the Red Cross and online protest rally point YouChoose.net (http://www.youchoose,net), "Moonlight" viewers are organizing a nationwide blood drive to garner network support for a second season. They claim that more than 3,000 fans have pledged to donate a pint each.

"Moonlight" star Alex O'Loughlin has been so moved by fans' efforts that sources close to the series said he is becoming a spokesman for the Red Cross. The spokesmanship position will be announced this week.

For all the dramatic effort fans are expending to rescue the show, here's the kicker: "Moonlight" isn't in any imminent danger of cancellation. Although modestly rated (7.5 million viewers to date), the show is considered very likely to receive a pickup for the fall. Additionally, "Moonlight" still has four original episodes set to air when it returns April 25, so there's plenty of time for CBS to mull its fate.

Still, "Moonlight" fans aren't taking any chances.

"We wanted to celebrate the return of episodes and really focus attention on the show," said Barbara Arnold, who helped promote the blood drive. "They say one pint of blood saves three lives. So if we can collect 3,000, wouldn't that be nice?"

The fan intensity could be wearying for CBS.

The network just finished extinguishing a yearlong fan uprising about its other ratings-challenged cult drama, "Jericho" (which the network canceled last month). At least executives can take heart that, unlike in the infamous "Jericho" peanut-mailing campaign, "Moonlight" fans are using their blood to help a good cause rather than sending it to the network.

Reuters/Hollywood Reporter

AB · 04-02-2008, 08:10 PM

Well thats unique!

wondergirl9847 · 04-17-2008, 02:25 PM

If you are in the Los Angeles area, would you please consider coming to the Paley Center for Media to give blood. We are trying to drum up promotion for Moonlight and also do a good deed. Alex O'Loughlin is rumored to be at the blood drive, so if that will get ya there...YAY! LOL

The necessary information is below:

Paley Center for Media, 465 N. Beverly Drive, Beverly Hills, CA 90210
Tuesday, April 22nd from 12pm to 6pm

Anyone interested should sign up for an appointment at http://www.givelife.org and use moonlight (all lower case letters) as your password. Donors will be directed straight to the Paley Center event calendar to make an appointment.

Also, here’s the Red Cross press release announcing Alex’s support of the Red Cross:

http://readme.readmedia.com/news/sho...r-Blood/119525

04-02-2008, 12:07 PM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	"Moonlight" fans give blood to save vampire show LOS ANGELES (Hollywood Reporter) - Fans of CBS' "Moonlight" are so passionate about the vampire drama that they're willing to sacrifice their own blood to keep the rookie series on the air. Teaming with the Red Cross and online protest rally point YouChoose.net (http://www.youchoose,net), "Moonlight" viewers are organizing a nationwide blood drive to garner network support for a second season. They claim that more than 3,000 fans have pledged to donate a pint each. "Moonlight" star Alex O'Loughlin has been so moved by fans' efforts that sources close to the series said he is becoming a spokesman for the Red Cross. The spokesmanship position will be announced this week. For all the dramatic effort fans are expending to rescue the show, here's the kicker: "Moonlight" isn't in any imminent danger of cancellation. Although modestly rated (7.5 million viewers to date), the show is considered very likely to receive a pickup for the fall. Additionally, "Moonlight" still has four original episodes set to air when it returns April 25, so there's plenty of time for CBS to mull its fate. Still, "Moonlight" fans aren't taking any chances. "We wanted to celebrate the return of episodes and really focus attention on the show," said Barbara Arnold, who helped promote the blood drive. "They say one pint of blood saves three lives. So if we can collect 3,000, wouldn't that be nice?" The fan intensity could be wearying for CBS. The network just finished extinguishing a yearlong fan uprising about its other ratings-challenged cult drama, "Jericho" (which the network canceled last month). At least executives can take heart that, unlike in the infamous "Jericho" peanut-mailing campaign, "Moonlight" fans are using their blood to help a good cause rather than sending it to the network. Reuters/Hollywood Reporter
	__________________ The Key to the Kingdom of Heaven: John 3:3 *Money Doesn't Buy Happiness...But I'd Rather Cry in My Private Jet*

04-17-2008, 02:25 PM	#3
wondergirl9847 Living in Oblivion Occasional Poster Join Date: Aug 06, 2004 Location: Texas Posts: 62	Please donate next Tuesday! If you are in the Los Angeles area, would you please consider coming to the Paley Center for Media to give blood. We are trying to drum up promotion for Moonlight and also do a good deed. Alex O'Loughlin is rumored to be at the blood drive, so if that will get ya there...YAY! LOL The necessary information is below: Paley Center for Media, 465 N. Beverly Drive, Beverly Hills, CA 90210 Tuesday, April 22nd from 12pm to 6pm Anyone interested should sign up for an appointment at http://www.givelife.org and use moonlight (all lower case letters) as your password. Donors will be directed straight to the Paley Center event calendar to make an appointment. Also, here’s the Red Cross press release announcing Alex’s support of the Red Cross: http://readme.readmedia.com/news/sho...r-Blood/119525
	__________________ "when the darkness comes, you've got to fly into the light..." - Lindsey Buckingham

04-02-2008, 08:10 PM	#2
AB Member Eternal Member Forum Icon Join Date: Dec 26, 2006 Location: The South Posts: 59,428	Well thats unique!