Slurm: It's highly addictive! And ... real?

[Brian Damage]

http://www.trademork.com/slurm/

On February 25, 2008, Twentieth Century Fox, producer and distributor of the TV show Futurama has filed to protect the trademark Slurm in relation to “carbonated and non-carbonated soft drinks; fruit drinks; fruit juices; mineral and aerated water; bottled drinking water; energy drinks; syrups and powders for making soft drinks and other beverages, namely soft drinks, fruit drinks and tea; coffee-flavored soft drinks; Ramune (Japanese soda pops); powders used in the preparation of isotonic sports drinks and sports beverages”.

From Wikipedia: “Slurm is a fictional soft drink in the Futurama universe. It is popular, highly addictive, and is Fry’s favorite beverage. It is ubiquitous in the show; Slurm delivery trucks and advertisements can be frequently spotted, including in the Futurama opening credits. The drink’s slogan is “It’s highly addictive!” The distribution of Slurm is handled by the Bureau of Soft Drinks, Tobacco, and Firearms, a parody of the Bureau of Alcohol, Tobacco, Firearms and Explosives”.