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#1 |
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Member
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Join Date: Dec 28, 2002
Location: MA
Posts: 6,973
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SEATTLE - Starbucks is shutting its doors for three hours Tuesday night, the latest drastic step in a companywide bid to improve its sagging fortunes.
The shutdown is one of several big moves spearheaded by Chairman and Chief Executive Howard Schultz, who recently took back the reins of the company amid concerns that it was losing its edge and facing increased competition from the likes of McDonald's and Dunkin' Donuts. Schultz has said the shutdown, which begins at 5:30 p.m. local time, is a way to energize its 135,000 employees and provide some barista re-education in the "art of espresso" at its 7,100 U.S. locations. In a memo to employees and the public, Schultz said the goal of the closure was to improve the so-called "Starbucks Experience" — the company's shorthand for its mixture of service, ambience and coffee that spurred its explosive growth and success in recent years. "We are passionate about our coffee. And we will revisit our standards of quality that are the foundation for the trust that our customers have in our coffee and in all of us," Schultz wrote in a memo titled "Howard Schultz Transformation Agenda Communication #8." The move comes about a year after a memo was made public in which Schultz openly fretted about whether the Starbucks brand was being watered down by changes including adding automated espresso machines and using pre-ground, pre-packaged coffee in stores. Both moves have robbed the stores of some of their aroma and romance but have allowed customers to get their caffeine fix more quickly. |
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#2 | |
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I want Serenity back
Forum Veteran
Join Date: Apr 30, 2001
Posts: 6,180
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#3 |
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MAN VS SAMMICH.
Forum Star
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Although I'm not a coffee fan, I perfer Dunkin Dounuts lattes over Starbucks. They're too expensive for me!
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__________________
Whether I'm the rose of sheer perfection
A freckle on the nose of life's complexion The Cinderella or the shine apple of its eye I gotta fly once, I gotta try once, Only can die once, right, sir? Ooh, life is juicy, juicy and you see, I gotta have my bite, sir. Get ready for me love, 'cause I'm a "comer" I simply gotta march, my heart's a drummer Don't bring around the cloud to rain on my parade |
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#4 |
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Suburbanite Extrordinaire
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Join Date: Dec 29, 2001
Location: New Jersey - the cradle of civilization
Posts: 16,588
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That explains why there were all those confused people with laptops wandering around on my block...
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__________________
"I think I'll stroll up to the front to see how the shooting's going..." - Capt. Benjamin Franklin "Hawkeye" Pierce Read my blogs! http://centralparkamisguide.com/ http://dvdcriticscorner.com Visit me on Facebook!http://www.facebook.com/profile.php?id=641138880 Hey, I do the tweet thing too! http://twitter.com/TomLevier My shop of handmade items! http://www.etsy.com/shop/ColdGarageCreations |
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#5 |
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Two Valeries! <3
Forum Addict
Join Date: Jul 15, 2002
Location: I'm STILL missing NYC. :(
Posts: 78,223
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I was at the mall today. The standalone Starbucks in the mall was closed, but the other Starbucks located in Target was open. Hurrah!
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#6 | |
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LEGAL SPICE ;)
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Join Date: Jul 25, 2005
Location: OXNARD, CA - WHERE THE DALLAS COWBOYS TRAIN & PRACTICE
Posts: 38,691
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#7 |
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Member
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Join Date: Jan 04, 2001
Posts: 53,140
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1. Lower your prices.
2. Get rid of the idiotic names for sizes. Yay...I saved Starbucks. |
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#8 | |
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Member
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Join Date: Dec 28, 2002
Location: MA
Posts: 6,973
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#9 |
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Member
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Join Date: Dec 28, 2002
Location: MA
Posts: 6,973
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Oh i understand what your talking about I just went to Dunkin Donuts website and I think they were making fun of Starbucks a commercial played and the girl said she'll have a large and the girl keeps saying Deici is that really even a word
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#10 |
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Two Valeries! <3
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Join Date: Jul 15, 2002
Location: I'm STILL missing NYC. :(
Posts: 78,223
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Whenever I go to Starbucks, I just say "large hot vanilla latte, please." -- they know what I'm asking anyway and don't correct me on what they call the large size.
I can't read in-store menus for jack, ESPECIALLY Starbuck's menu - it's MURDER on my eyes - so I just don't even bother to see what they call their sizes. |
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#11 | |
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Member
Forum King
Join Date: Feb 15, 2005
Posts: 133,383
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Quote:
I don't care for Starbuck's either. It tastes like a bad version of Cafe Bustello. And yes, they are pricey. But once in a while I have one of their holiday lattes--a bit of an indulgence at $4.33 a pop. I'll take DD coffee anyday over Starbuck's. Practically anybody's for that matter. |
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#12 |
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Member
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Join Date: May 21, 2002
Location: grandville michigan
Posts: 2,296
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A local coffee place here was giving away coffee for free for the 3 hours that the Starbucks were closed.
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Help stamp out and eradicate superfluous redundancy! |
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#13 | |
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Member
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Join Date: Jan 04, 2001
Posts: 53,140
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I feel like an idiot ordering a tall hot cocoa. It just sounds stupid. So I go to a local convenience store chain here, get a small hot cocoa for 99 cents, and I don't have to say a word. |
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#14 | |
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Two Valeries! <3
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Join Date: Jul 15, 2002
Location: I'm STILL missing NYC. :(
Posts: 78,223
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#15 | |
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Member
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Join Date: Feb 15, 2005
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