'Price is Right' falls off with new host - Sitcoms Online Message Boards

Janice · 01-26-2008, 09:44 PM

http://www.propeller.com/viewstory/2008/01/25/price-is-right-falls-off-with-new-host/?url=http%3A%2F%2Fwww.medialifemagazine.com%2Fartman2%2Fpublish%2FDayparts_update_51%2FPrice_is_Right_falls_off_with_new_host.asp&frame=true

'Price is Right' falls off with new host

Longtime daytime game show declines 9 percent

Last summer it seemed as though Drew Carey couldn’t miss. He had a new hit game show in primetime, “Power of 10,” and had just been named the new host of CBS’s long-running game show “The Price is Right.”

Six months later, however, Carey’s magic seems to have faded a bit. “Power” was just yanked from the CBS schedule after two disastrous outings opposite “American Idol” and the 11 a.m. EST and 10 a.m. PT editions of “Price,” after initially decent viewership when Carey took over, are seeing losses.

Season to date, according to Nielsen data, “Price I” is averaging 4.31 million total viewers, down 9 percent from 4.76 million at this time last year. Among adults 18-49, the show is down 5 percent, from 1.13 million to 1.07 million.

“Price II” is averaging 5.26 million total viewers, down 9 percent from 5.81 million last year under former host Bob Barker. Among 18-49s, it slipped 7 percent, from 1.37 million to 1.28 million.

This comes at a time when daytime ratings in general are plunging, with nine of 11 programs on the Big Three networks down compared with last year in the demo, five of them by double digits.

“Price” seemed to be defying that trend when Carey took over last fall. In his first week, the Cleveland comedian saw a 10 percent year-to-year jump among 18-49s and was even among total viewers.

The falloff since then suggests that those viewers were simply sampling the new host. Other loyal viewers may have simply stopped watching when Barker left.

In “Price’s” core demographic, women over 50, viewership compared to last year has slipped 12 percent and 11 percent for both editions.

Among college-age women 18-24, where Barker enjoyed a cult following for his enthusiastic reception of coeds on the show, the losses are even steeper, off nearly a third compared with last year, though certainly some of that can be attributed to higher use of digital video recorders among that demographic.

“Price” remains one of the top daytime programs, though it has slipped to second place behind CBS’s “Young and the Restless” among total viewers.
"It’s a tough environment right now for all of daytime," a CBS spokesperson says, "but CBS continues to lead the daypart and 'The Price is Right' continues to rank as one of the most watched shows in daytime (No. 2)."

Perhaps more than anything, Carey’s lower numbers serve as a reminder of just how popular Barker was. His farewell episode on the show, which aired in primetime, drew more than 14 million viewers last May.

CBS seems eager to help grow Carey’s daytime audience. The network said this week that it will begin a series of “Price” specials in primetime on Feb. 22, airing Fridays at 8 p.m.

At least Carey will have a reduced workload by then. After averaging just a 1.0 rating among adults 18-49 in two Wednesday outings opposite “Idol,” “Power” has been yanked from the CBS schedule in favor of sitcom reruns. The show should return this summer.

Meanwhile, in other dayparts for the week ended Jan. 13, CBS once again had the largest full daytime audience during the week, averaging 3.99 million viewers, but was third among women 18-49 with a 1.3 rating. ABC had the second-largest audience, averaging 3.02 million viewers, and was also second among women 18-49 with a 1.4 rating. NBC had a full daytime audience of 2.84 million but led among women 18-49 with a 1.5 rating.

NBC’s “Meet the Press” was first among the Sunday morning shows in total viewers with 4.71 million tuning in and first among viewers 25-54 with a 1.4 rating. CBS’s “Face the Nation” was second in viewers with 2.80 million and tied for second among 25-54s with a 0.9, with ABC’s “This Week with George Stephanopoulos” pulling 2.77 million viewers and a 0.9 among 25-54s. “Fox News Sunday” was fourth in viewers with 1.33 million and among 25-54s with a 0.5.

In late night, NBC’s “Tonight Show with Jay Leno” finished first for the week, averaging 5.2 million total viewers and a 1.5 rating among adults 18-49. CBS’s “The Late Show with David Letterman” had 4.1 million viewers and a 1.2 rating in the demo, with ABC’s “Nightline” bringing in 3.0 million viewers and a 0.9 18-49 rating. In late-late night, NBC’s “Late Night with Conan O’Brien” had 2.0 million total viewers and a 0.9 in 18-49s, with CBS’s “The Late Late Show with Craig Ferguson” at 1.8 million viewers and a 0.6, ABC’s “Jimmy Kimmel Live” at 1.5 million viewers and a 0.5, and NBC’s “Last Call with Carson Daly” bringing in 1.1 million viewers and a 0.4 among 18-49s.

In morning shows, NBC’s “Today” was first with 5.8 million total viewers and a 4.5 household rating and 16 share, followed by ABC’s “Good Morning America” with 4.6 million viewers and a 3.5/12. CBS’s “Early Show” was third with 3.1 million total viewers and a 2.4/8.

In evening network news for the week ended Jan. 20, NBC’s “Nightly News with Brian Williams” was first among total viewers, averaging 9.57 million, and tied for first among 25-54s with a 2.3 average rating. ABC’s “World News with Charles Gibson” was second in viewers, averaging 9.23 million, and tied for first among 25-54s with a 2.3, while CBS’s “Evening News with Katie Couric” was third for the week with 7.24 million total viewers and a 1.9 25-54 rating.

Janice · 01-26-2008, 09:47 PM

I don't know much about ratings, but is a 9% decline that bad for a first year host, succeeding a game show legend? I really don't know.

Ireneparalegal · 01-26-2008, 09:50 PM

I haven't a clue Janice.

It isn't even a full year yet.

Mikado · 01-26-2008, 09:54 PM

Good point Janice , however, so far, I just plain think Carey was a poor choice as host of this show, I find him totally unwatchable.

Adamantium · 01-26-2008, 09:56 PM

I've been enjoying Drew as the host, so far. I only get to see a half hour of it on my lunch break at work.

To be honest, I was getting tired of Bob Barker towards the end, that I switched over to 'Judge Mathis' for a while. Then the channel moved 'Mathis' and replaced it with 'Judge David Young'. Maybe that's why Drew doesn't seem so bad to me. The alternative is ten times worse, lol.

Mikado · 01-26-2008, 10:08 PM

I think his problem is that he comes from a comedic background and doesnt take the show too seriously, which is a real problem because the show (and by this i mean the the individual "games" they play during the hour) as a whole IS rather silly, if you think about it. Part of what made Barker so good was that he always made every game seem important and serious, no matter HOW silly it was. With Drew, you get the feeling he finds some of the games to be dumb/silly and it shows........if the host thinks the games are silly, then so will the viewers.

Ireneparalegal · 01-26-2008, 10:14 PM

Quote:

Originally Posted by Mikado

I think his problem is that he comes from a comedic background and doesnt take the show too seriously, which is a real problem because the show (and by this i mean the the individual "games" they play during the hour) as a whole IS rather silly, if you think about it. Part of what made Barker so good was that he always made every game seem important and serious, no matter HOW silly it was. With Drew, you get the feeling he finds some of the games to be dumb/silly and it shows........if the host thinks the games are silly, then so will the viewers.

Drew also makes fun of the prizes too. But what I get from that is that the guy is saying what we have been thinking all along...WHO NEEDS A POPCORN CART?

Adamantium · 01-26-2008, 10:18 PM

Quote:

Originally Posted by Ireneparalegal

WHO NEEDS A POPCORN CART?

Um, I think that question should be "Who DOESN'T need a popcorn cart?" I know I'd like to have one. For sure. That would be wicked cool.

Mr. Television · 01-26-2008, 10:23 PM

I don't think 9% is that bad...I expected the ratings to drop some.

Brian Damage · 01-26-2008, 10:29 PM

It doesn't sound bad, but keep in mind this show was a ratings juggernaut when Bob was the host. I guess this is the first time in a long time that the show has seen a decline of any kind.

Mikado · 01-26-2008, 10:34 PM

Quote:

Originally Posted by Ireneparalegal

Drew also makes fun of the prizes too. But what I get from that is that the guy is saying what we have been thinking all along...WHO NEEDS A POPCORN CART?

But that's my point, the host needs to make the show seem important, if he doesnt, the viewers will start to say "Geez, hes right this show/these prizes are stupid, why am i watching this?" and they will change channels.....something Barker knew and Drew had better learn soon, or he will be looking for work, in the near future.

TVFactFan · 01-26-2008, 11:49 PM

Quote:

Originally Posted by Mikado

Good point Janice , however, so far, I just plain think Carey was a poor choice as host of this show, I find him totally unwatchable.

I agree, hard to take anyone seriously who doesn't look comfortable doing their job

GARFIELDKOOL · 01-27-2008, 05:00 PM

From the little bit I have seen with Drew, he wasn't bad. The only gripe I have with him is he tends to talk a little fast.

JulieSomoski · 01-27-2008, 05:39 PM

Drew Carey is not a bad host! I think the only reason people hate him is because he's not Bob Barker! He's fun, he's got charm, and he brings a new style to the Price is Right. I love it when he makes fun of the prizes, because he's got the guts to say that people don't need the prizes they offer.

And, did you see the decrease? It's not even down .5 million. But, of course the ratings are gonna be down. People just aren't used to seeing him as host. It's good to see CBS is giving him time to grow, because if they do, I think we'll see ratings eventually get back to normal.

Besides the Price is Right, did you see how jay Leno is still beating Letterman, even without writers? All that work, and Jay's still on top-LOL. Why in the hell does NBC want him gone?????

TVFactFan · 01-27-2008, 05:58 PM

Quote:

Originally Posted by GARFIELDKOOL

From the little bit I have seen with Drew, he wasn't bad. The only gripe I have with him is he tends to talk a little fast.

Talking Fast? you mean he is still nervous?-lol

01-26-2008, 09:44 PM	#1
Janice Retired Admin - Hollywood Swingin' Forum Legend Join Date: Aug 03, 2001 Location: Beantown Posts: 36,388	'Price is Right' falls off with new host http://www.propeller.com/viewstory/2008/01/25/price-is-right-falls-off-with-new-host/?url=http%3A%2F%2Fwww.medialifemagazine.com%2Fartman2%2Fpublish%2FDayparts_update_51%2FPrice_is_Right_falls_off_with_new_host.asp&frame=true 'Price is Right' falls off with new host Longtime daytime game show declines 9 percent Last summer it seemed as though Drew Carey couldn’t miss. He had a new hit game show in primetime, “Power of 10,” and had just been named the new host of CBS’s long-running game show “The Price is Right.” Six months later, however, Carey’s magic seems to have faded a bit. “Power” was just yanked from the CBS schedule after two disastrous outings opposite “American Idol” and the 11 a.m. EST and 10 a.m. PT editions of “Price,” after initially decent viewership when Carey took over, are seeing losses. Season to date, according to Nielsen data, “Price I” is averaging 4.31 million total viewers, down 9 percent from 4.76 million at this time last year. Among adults 18-49, the show is down 5 percent, from 1.13 million to 1.07 million. “Price II” is averaging 5.26 million total viewers, down 9 percent from 5.81 million last year under former host Bob Barker. Among 18-49s, it slipped 7 percent, from 1.37 million to 1.28 million. This comes at a time when daytime ratings in general are plunging, with nine of 11 programs on the Big Three networks down compared with last year in the demo, five of them by double digits. “Price” seemed to be defying that trend when Carey took over last fall. In his first week, the Cleveland comedian saw a 10 percent year-to-year jump among 18-49s and was even among total viewers. The falloff since then suggests that those viewers were simply sampling the new host. Other loyal viewers may have simply stopped watching when Barker left. In “Price’s” core demographic, women over 50, viewership compared to last year has slipped 12 percent and 11 percent for both editions. Among college-age women 18-24, where Barker enjoyed a cult following for his enthusiastic reception of coeds on the show, the losses are even steeper, off nearly a third compared with last year, though certainly some of that can be attributed to higher use of digital video recorders among that demographic. “Price” remains one of the top daytime programs, though it has slipped to second place behind CBS’s “Young and the Restless” among total viewers. "It’s a tough environment right now for all of daytime," a CBS spokesperson says, "but CBS continues to lead the daypart and 'The Price is Right' continues to rank as one of the most watched shows in daytime (No. 2)." Perhaps more than anything, Carey’s lower numbers serve as a reminder of just how popular Barker was. His farewell episode on the show, which aired in primetime, drew more than 14 million viewers last May. CBS seems eager to help grow Carey’s daytime audience. The network said this week that it will begin a series of “Price” specials in primetime on Feb. 22, airing Fridays at 8 p.m. At least Carey will have a reduced workload by then. After averaging just a 1.0 rating among adults 18-49 in two Wednesday outings opposite “Idol,” “Power” has been yanked from the CBS schedule in favor of sitcom reruns. The show should return this summer. Meanwhile, in other dayparts for the week ended Jan. 13, CBS once again had the largest full daytime audience during the week, averaging 3.99 million viewers, but was third among women 18-49 with a 1.3 rating. ABC had the second-largest audience, averaging 3.02 million viewers, and was also second among women 18-49 with a 1.4 rating. NBC had a full daytime audience of 2.84 million but led among women 18-49 with a 1.5 rating. NBC’s “Meet the Press” was first among the Sunday morning shows in total viewers with 4.71 million tuning in and first among viewers 25-54 with a 1.4 rating. CBS’s “Face the Nation” was second in viewers with 2.80 million and tied for second among 25-54s with a 0.9, with ABC’s “This Week with George Stephanopoulos” pulling 2.77 million viewers and a 0.9 among 25-54s. “Fox News Sunday” was fourth in viewers with 1.33 million and among 25-54s with a 0.5. In late night, NBC’s “Tonight Show with Jay Leno” finished first for the week, averaging 5.2 million total viewers and a 1.5 rating among adults 18-49. CBS’s “The Late Show with David Letterman” had 4.1 million viewers and a 1.2 rating in the demo, with ABC’s “Nightline” bringing in 3.0 million viewers and a 0.9 18-49 rating. In late-late night, NBC’s “Late Night with Conan O’Brien” had 2.0 million total viewers and a 0.9 in 18-49s, with CBS’s “The Late Late Show with Craig Ferguson” at 1.8 million viewers and a 0.6, ABC’s “Jimmy Kimmel Live” at 1.5 million viewers and a 0.5, and NBC’s “Last Call with Carson Daly” bringing in 1.1 million viewers and a 0.4 among 18-49s. In morning shows, NBC’s “Today” was first with 5.8 million total viewers and a 4.5 household rating and 16 share, followed by ABC’s “Good Morning America” with 4.6 million viewers and a 3.5/12. CBS’s “Early Show” was third with 3.1 million total viewers and a 2.4/8. In evening network news for the week ended Jan. 20, NBC’s “Nightly News with Brian Williams” was first among total viewers, averaging 9.57 million, and tied for first among 25-54s with a 2.3 average rating. ABC’s “World News with Charles Gibson” was second in viewers, averaging 9.23 million, and tied for first among 25-54s with a 2.3, while CBS’s “Evening News with Katie Couric” was third for the week with 7.24 million total viewers and a 1.9 25-54 rating.

01-26-2008, 09:50 PM	#3
Ireneparalegal LEGAL SPICE ;) Forum Legend Join Date: Jul 25, 2005 Location: OXNARD, CA - WHERE THE DALLAS COWBOYS TRAIN & PRACTICE Posts: 38,691	I haven't a clue Janice. It isn't even a full year yet.
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01-26-2008, 10:23 PM	#9
Mr. Television 23 Years at Sitcoms Online Forum Icon Join Date: Jun 06, 2003 Location: Somewhere you're Not Posts: 62,133	I don't think 9% is that bad...I expected the ratings to drop some.
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01-26-2008, 10:29 PM	#10
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	It doesn't sound bad, but keep in mind this show was a ratings juggernaut when Bob was the host. I guess this is the first time in a long time that the show has seen a decline of any kind.
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01-27-2008, 05:39 PM	#14
JulieSomoski Roseanne Reboot - March 27! Forum Veteran Join Date: Nov 06, 2004 Location: Michigan Posts: 7,558	Drew Carey is not a bad host! I think the only reason people hate him is because he's not Bob Barker! He's fun, he's got charm, and he brings a new style to the Price is Right. I love it when he makes fun of the prizes, because he's got the guts to say that people don't need the prizes they offer. And, did you see the decrease? It's not even down .5 million. But, of course the ratings are gonna be down. People just aren't used to seeing him as host. It's good to see CBS is giving him time to grow, because if they do, I think we'll see ratings eventually get back to normal. Besides the Price is Right, did you see how jay Leno is still beating Letterman, even without writers? All that work, and Jay's still on top-LOL. Why in the hell does NBC want him gone?????
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01-26-2008, 09:47 PM	#2
Janice Retired Admin - Hollywood Swingin' Forum Legend Join Date: Aug 03, 2001 Location: Beantown Posts: 36,388	I don't know much about ratings, but is a 9% decline that bad for a first year host, succeeding a game show legend? I really don't know.

01-26-2008, 09:54 PM	#4
Mikado Main st bridge Forum Superstar Join Date: Jul 06, 2005 Posts: 25,880	Good point Janice , however, so far, I just plain think Carey was a poor choice as host of this show, I find him totally unwatchable.

01-26-2008, 09:56 PM	#5
Adamantium TVAdam No More Forum Veteran Join Date: Sep 11, 2002 Location: Springfield, Ohio Posts: 7,828	I've been enjoying Drew as the host, so far. I only get to see a half hour of it on my lunch break at work. To be honest, I was getting tired of Bob Barker towards the end, that I switched over to 'Judge Mathis' for a while. Then the channel moved 'Mathis' and replaced it with 'Judge David Young'. Maybe that's why Drew doesn't seem so bad to me. The alternative is ten times worse, lol.

01-26-2008, 10:08 PM	#6
Mikado Main st bridge Forum Superstar Join Date: Jul 06, 2005 Posts: 25,880	I think his problem is that he comes from a comedic background and doesnt take the show too seriously, which is a real problem because the show (and by this i mean the the individual "games" they play during the hour) as a whole IS rather silly, if you think about it. Part of what made Barker so good was that he always made every game seem important and serious, no matter HOW silly it was. With Drew, you get the feeling he finds some of the games to be dumb/silly and it shows........if the host thinks the games are silly, then so will the viewers.

01-27-2008, 05:00 PM	#13
GARFIELDKOOL Member Forum Veteran Join Date: Sep 02, 2004 Location: Rochester, NY Posts: 7,204	From the little bit I have seen with Drew, he wasn't bad. The only gripe I have with him is he tends to talk a little fast.