Wife Swap Reruns Coming to Lifetime in October 2008

[Pavan]

Lifetime Television Obtains Exclusive Off-Network Rights From Disney-ABC Domestic Television for the Popular ABC Series 'Wife Swap,' Beginning in October 2008



NEW YORK, Dec. 18 -- Marking the network's first ever major off-net reality acquisition, Lifetime Television has obtained the exclusive off-network rights from Disney-ABC Domestic Television for the popular, critically acclaimed ABC series "Wife Swap," beginning in October 2008.

"Wife Swap," which premiered in 2004, takes viewers into the intimate heart of the American family home. Each week, two wives from two very different families exchange husbands and children (but not bedrooms) to experience another woman's life.

ABC has had great success with "Wife Swap" on Mondays from 8-9pm, delivering the highest ratings in all key female demos in at least the last seven years.

In making the announcement, Susanne Daniels, President, Entertainment, Lifetime Networks, said: "In so many ways, 'Wife Swap' embodies the contemporary and enlightening program that is the core of our fresh new reality programming direction. The series' heartfelt insights into the many aspects of the daily challenges faced by modern women will be a perfect complement to our schedule."

Entering its fourth season on ABC (Wednesdays at 8 starting Jan. 2, 2008), "Wife Swap" is an RDF USA production. It was created by Stephen Lambert and is executive-produced by Stef Wagstaffe and Stephen Lambert of RDF Media ("Faking It" and "Junkyard Wars") and Michael Davies of Embassy Row ("Who Wants to be a Millionaire"). Mitchell Rosenbaum, Stephanie Schwam Adams and Mike Gamson are the co-executive producers.

[Scoobiedoo30]

this will be the first for Lifetime