Theaters Selling Ads Like Popcorn - Sitcoms Online Message Boards

Zebra 3 · 10-16-2007, 01:28 PM

(studio Briefing) Revenue from in-theater advertising rose more than 15 percent to $456 million from $395 million a year ago, according to a study by the Cinema Advertising Council and reported in today's (Monday) New York Post. Reporting on the results, the newspaper observed, "Advertisers eager to reach an audience stuck in their seats are buying up the time in between shows, making it one of the fastest-growing ad categories." The Post quoted CAC Chairman Cliff Marks as expressing the belief that moviegoers are becoming "more accepting" of screen advertising. A recent Arbitron poll indicated that two-thirds of moviegoers "don't mind" the ads.

Max Whittaker · 10-16-2007, 02:30 PM

Ads are the bane of my existence. Always have been. Don't lump me in with such statistics. I'd much rather watch ads for upcoming films, rather than cola.

10-16-2007, 01:28 PM	#1
Zebra 3 Striped Tomato Forum Veteran Join Date: Jun 26, 2002 Location: Bay City Posts: 5,810	Theaters Selling Ads Like Popcorn (studio Briefing) Revenue from in-theater advertising rose more than 15 percent to $456 million from $395 million a year ago, according to a study by the Cinema Advertising Council and reported in today's (Monday) New York Post. Reporting on the results, the newspaper observed, "Advertisers eager to reach an audience stuck in their seats are buying up the time in between shows, making it one of the fastest-growing ad categories." The Post quoted CAC Chairman Cliff Marks as expressing the belief that moviegoers are becoming "more accepting" of screen advertising. A recent Arbitron poll indicated that two-thirds of moviegoers "don't mind" the ads.
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10-16-2007, 02:30 PM	#2
Max Whittaker I want Serenity back Forum Veteran Join Date: Apr 30, 2001 Posts: 6,180	Ads are the bane of my existence. Always have been. Don't lump me in with such statistics. I'd much rather watch ads for upcoming films, rather than cola.