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#1 |
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Retired Admin - Hollywood Swingin'
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http://www.variety.com/article/VR111...goryid=14&cs=1
After 'Tonight,' will Jay stay at NBC? Execs want Leno to remain at network Three years ago, NBC announced with pride that Conan O'Brien would take over "The Tonight Show" in 2009. But now that the date is fast approaching, the web is beginning to panic: How do we anoint O'Brien but still keep Leno in the Peacock's nest? Aside from turning around NBC's primetime, the biggest challenge facing new co-chairmen Ben Silverman and Marc Graboff is how to keep Leno away from Fox or ABC. "We want him to stay at NBC for life," Silverman told journalists at the Television Critics Association press tour. "And Marc and I are aggressively trying to come up with ideas that would make Jay happy." While latenight advertising sales have been soft, "Tonight" generated $250 million in advertising sales in 2006, according to TNS Media Intelligence, generating profits estimated at $160 million -- or about 15% of the network's bottom line. NBC has already started the process of preparing O'Brien to take over "Tonight" knowing full well that it's a job that Leno still loves and, by all accounts, would have kept longer had NBC not prodded him to step aside to make room for O'Brien. Leno will be only 59 when the change-over is scheduled to occur, seven years younger than Carson was when he gave up the chair 15 years ago. He's vigorous, loves to work, and as if holding down one of TV's toughest jobs isn't enough, he does corporate dates and travels the country doing standup on the weekends. "Anyone who assumes he will be playing golf would have to be completely removed from reason," said a source close to the comedian. Leno declined to talk about his post-2009 plans, which is telling: For years, the host as been accessible to the press, unlike rival David Letterman. The network is hoping to emulate NBC News' move from Tom Brokaw to Brian Williams. Like Leno, Brokaw was also on top of his game and the ratings when he stepped aside, and now seems happy pursuing passion projects as the network's elder statesman. NBC has yet to present Leno with any alternatives, but among the options being floated are a primetime strip or variety show that would air once or multiple times a week, perhaps kicking off primetime at 8 p.m.; work on NBC U's cable properties and specifically USA Network, which the net is hoping to build into the de-facto "fifth network"; Jay-on-demand through TiVo, cable, or online; or, the "Bob Hope deal," where Leno does what he wants -- just about anything but telling jokes at 11:35 pm. The network also has the option, which many outsiders believe still must be on the table, to back out of the deal, pay a reported $40 million penalty to O'Brien and sign Leno to another five-year deal, a move that would protect the "Tonight" franchise through the end of Letterman's deal at CBS in 2010, and the possible transition at the Eye to Jon Stewart. NBC could, also, simply let Leno leave. A non-compete would keep Leno off another network for at least six months, allowing NBC to launch O'Brien without Leno in the mix. ABC and Fox are planning as if Leno will be in play. One thing that won't happen is a job-share arrangement where Leno subs in for O'Brien. Graboff raised that possibility at TCA but quickly backed off. Graboff, Silverman and CEO Jeff Zucker will be looking to create the digital-age version of the deal that kept Hope at NBC in semi-retirement in hopes of keeping Leno at the Peacock, knowing full well Leno wants to keep going, as he often says, "telling jokes at 11:30 at night." "Right now that's where Jay's head is and that's what he wants to do after 2009," Graboff says. "What we are trying to say to him is, after 2009 telling jokes at 11:30 at night might not be what it is today, so maybe we can figure out a way for you to continue to do that in a different context." Graboff is referring to a future when the timeslot of any network show becomes less relevant as linear TV moves to a time-shifted, on-demand world. The erosion of TV ratings has hit latenight as hard as any day part, but comparatively, "Tonight" is as dominant as it's ever been. This fall Leno will mark his 12th season in the lead over "Late Show with David Letterman," and as of the second quarter his ratings margin was 39%. "Tonight's" continuing success is one reason some are skeptical NBC will implement the change as announced. Yet, NBC execs are steadfast that no matter how dominant Leno is in 2009, the transition will occur. His audience is aging, they say, and its best to attempt a transition while Leno is still on top of his game and top of the ratings. Leno has the oldest aud in latenight, with a median age of 52, compared with 51 for Letterman and 44 for O'Brien, according to a Magna Global analysis of Nielsen ratings. In the meantime, NBC has already begun the process of preparing O'Brien to take over the iconic franchise, and the net is already spending to lay the ground work. NBC is in talks with O'Brien and his staff on a move from Studio 6A at 30 Rock to Los Angeles. NBC latenight and primetime EVP Rick Ludwin believes O'Brien and much of his staff will ultimately make the move, though there has been some resistance. Johnny Carson brought the show to L.A. 35 years ago and Ludwin says the original reasons for the move are still relevant: a bigger studio and proximity to stars. A final decision on the move is expected early next year. NBC is focusing on giving O'Brien opportunities to appear in primetime. He's hosted the Emmys twice, and the Peacock is giving him another primetime special in late January, to further boost his profile. He's hosted NBC's "50 Years of Latenight" special, as well as his own 10th anniversary special. Taking his act from subversive to broad means some of his signature characters won't be making the move to 11:35, such as "the masturbating bear." "Frankly this is one of the reasons we trusted him with the franchise of 'The Tonight Show' because he's smart enough and funny enough to figure out what is going to work in whatever venue he's assigned to," Ludwin says. In the beginning, O'Brien tried to distinguish himself from Leno by not doing a traditional monologue. He has adopted one since and now that he's preparing to take over 11:30, he's lengthened it from three to four opening jokes to 10. NBC traveled the show to San Francisco in May, and Chicago and Toronto before that to get O'Brien and the staff used to doing bigger shows in unfamiliar, less intimate venues. Finally, NBC has already begun the search for Conan's replacement. "We have been talking to people about their potential interest," Ludwin says. "It's a short list of people who can do these jobs and do them well." |
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#2 |
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Retired Admin - Hollywood Swingin'
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Join Date: Aug 03, 2001
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I didn't realize Leno was being forced out. That's crazy to me. He's got great ratings. Leave it be.
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#3 |
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LEGAL SPICE ;)
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Join Date: Jul 25, 2005
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I don't get television execs. They keep crap on television, and when something great is on and it continues to work and there is NOTHING WRONG WITH IT, why they want to change it. It is beyond me to try and figure them out.
But if there motive now is to leave Jay on the Tonight Show, then they are doing the right thing. I love Jay Leno. I have always enjoyed watching him even way before he was on the Tonight Show. I love HEADLINES and JAY WALKING.
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#4 |
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Member
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Join Date: Jun 14, 2005
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while im glad to see conan get the tonight show i think the whole 5 year wating period was stupid jay did nothing but good thing for that network and to have him hold on to the show as a lame duck for 5 years is just silly and then to have the gall to ask him to stay? johnny didnt put up with that garbage letterman didnt piut up with it and jay shouldnt ether if i were him i would be out the door the minute my contract expired
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#5 |
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TVAdam No More
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Join Date: Sep 11, 2002
Location: Springfield, Ohio
Posts: 7,839
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I'm not a fan of Jay Leno. For me, late night consists of David Letterman on CBS and then changing over to NBC for Conan O'Brien. However, with that said, I don't think they should be forcing Leno off "The Tonight Show." And I think Conan works best at his 12:30am slot. So they really should just leave well enough alone.
When it's Conan versus Letterman, I don't know who will win. I'll probably watch "The Tonight Show with Conan O'Brien" but I'll miss Letterman. These are tough times, lol. Leno's probably the nicer of the two (between him and Letterman) but that doesn't make him funnier (to me). Letterman's got the edge that I enjoy. As for Conan, I've been a fan since the beginning of his run on "Late Night". I miss the days when Andy Richter was his sidekick, but the show's still funny. It seems like Conan always gets the "B-Guests" in Hollywood, while Leno gets all the "A-Celebrities." I tend to prefer the B-Guests, because a lot of my favorite shows and movies are cult classics, and star the "B-Guests" from Conan. |
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#6 | |
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God Bless Val
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Join Date: May 29, 2006
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Quote:
Headlines are the best, and I've watched Jay every night since my sophomore year of high school. I love his monologue. Maybe he can do some kind of car show??
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#7 | |
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LEGAL SPICE ;)
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Join Date: Jul 25, 2005
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Quote:
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#8 | |
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Member
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Quote:
I will be in TEARS his last night |
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#9 |
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LEGAL SPICE ;)
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He may not be leaving afterall Solomon.
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#10 |
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Member
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Join Date: Aug 17, 2002
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What the hell is so entertaining about Conan OGoofball??
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#11 |
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LEGAL SPICE ;)
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Join Date: Jul 25, 2005
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Conan's good, but I'd take Jay over him any day. Conan should just remain with his own show where it is.
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#12 | |
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Member
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Quote:
What do you mean? |
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#13 |
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Member
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The end of Leno will be the end of an era.
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#14 |
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TVAdam No More
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Join Date: Sep 11, 2002
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If I was in charge of NBC, I would...
Keep Leno on "The Tonight Show." As I've stated before, I'm not a fan of his, nor do I ever watch his show. However, it gets the ratings and he's a familiar late night personality. Why mess with it? Keep Conan on "Late Night." Also as I've stated, I believe his show works best at 12:30am. His move to the Tonight Show will mean no more Masturbating Bear, lol, Plus, I don't know if his self-depricating humor will work all that well on "The Tonight Show." Dump "Last Call with Carson Daly." Seriously, he's not funny. I'd find a new host for that show. Someone like Dave Foley or some other B-Celebrity that's funny and not really doing much these days. Maybe even David Anthony Higgins (from 'Ellen'). |
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#15 |
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Main st bridge
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Join Date: Jul 06, 2005
Posts: 25,892
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I cant STAND Conan, but, i dont watch the Tonight show anyway...As for Jay, if theyve made the decision to let him go, then they should, Conan has been promised the job in 2009, and to renege on that now would be wrong......perhaps they could make Jay the Tonight show "Statesman"...let him come on the show every so often and critisise the way Conan is running things ( Sort of like the way Chris Elliot used to come out from under Dave's stairs and heckle him ) , that could be pretty funny, if they did it right. What do you think?
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