Jon Bon Jovi Objects to Name of Energy Drink - Sitcoms Online Message Boards

Zoneboy · 07-19-2007, 10:46 AM

MANCHESTER, N.J. - Jon Bon Jovi wants the owner of the Mijovi energy drink to change its name, arguing it is too similar to his famous moniker.

But Marcos Carrington says his coffee-based energy drink is named after his girlfriend, whose name is Jovita, not the 45-year-old rocker.

In a Jan. 22 letter, Los Angeles lawyer Peter Laird, representing Bon Jovi, objected to the word "Mijovi" as well as other words "itsmijovi" and "itsmilife" that appear in the company's marketing materials and on the can. Rather than use Carrington's spelling, the letter used the phrases, "It's My Jovi" and "It's My Life."

"As you should be aware, one of Bon Jovi's most popular songs is entitled `It's My Life,'" the letter states. "We hereby demand that you immediately cease and desist all further use of the name `Mijovi' and `It's My Life.'"

Carrington said the words "itsmijovi" and "itsmilife" are meant to mean "it's my jovial life." The full phrase on the can is "itsmienergy.itsmijovi.itsmilife."

"It is just unfair," Carrington, 37, told the Asbury Park Press for Thursday's newspapers. "It is unfair because Mijovi has nothing to do with Bon Jovi."

A spokeswoman for Bon Jovi declined comment when contacted by the newspaper.

Carrington said he started Mijovi in August 2004 as a way to raise funds for an environmental consulting business.

He said there were no coffee-based energy drinks even though coffee is one of the best-selling beverages in the U.S. Working with a flavor company, he developed Mijovi, a coffee drink that contains taurine, B-vitamins and caffeine.

Carrington says he's willing to stop using "itsmilife" on cans once an inventory of 3,000 cans is used up. But he says he's keeping the faith — and the name Mijovi

catlover79 · 07-19-2007, 11:23 AM

Get over it, already.

Mikado · 07-19-2007, 01:19 PM

Celebs think they own the World

coffield3 · 07-19-2007, 01:30 PM

Who the hell does he think he is?? the world revolves around jon bon big head!!!

07-19-2007, 10:46 AM	#1
Zoneboy RIP, I'LL NEVER FORGET YOU :( Moderator Forum Superstar Join Date: Jul 13, 2003 Location: AT HOME WISHING ALL THIS WAS JUST A DREAM AND THAT I'LL WAKE UP FROM THIS NIGHTMARE. Posts: 34,441	Jon Bon Jovi Objects to Name of Energy Drink MANCHESTER, N.J. - Jon Bon Jovi wants the owner of the Mijovi energy drink to change its name, arguing it is too similar to his famous moniker. But Marcos Carrington says his coffee-based energy drink is named after his girlfriend, whose name is Jovita, not the 45-year-old rocker. In a Jan. 22 letter, Los Angeles lawyer Peter Laird, representing Bon Jovi, objected to the word "Mijovi" as well as other words "itsmijovi" and "itsmilife" that appear in the company's marketing materials and on the can. Rather than use Carrington's spelling, the letter used the phrases, "It's My Jovi" and "It's My Life." "As you should be aware, one of Bon Jovi's most popular songs is entitled `It's My Life,'" the letter states. "We hereby demand that you immediately cease and desist all further use of the name `Mijovi' and `It's My Life.'" Carrington said the words "itsmijovi" and "itsmilife" are meant to mean "it's my jovial life." The full phrase on the can is "itsmienergy.itsmijovi.itsmilife." "It is just unfair," Carrington, 37, told the Asbury Park Press for Thursday's newspapers. "It is unfair because Mijovi has nothing to do with Bon Jovi." A spokeswoman for Bon Jovi declined comment when contacted by the newspaper. Carrington said he started Mijovi in August 2004 as a way to raise funds for an environmental consulting business. He said there were no coffee-based energy drinks even though coffee is one of the best-selling beverages in the U.S. Working with a flavor company, he developed Mijovi, a coffee drink that contains taurine, B-vitamins and caffeine. Carrington says he's willing to stop using "itsmilife" on cans once an inventory of 3,000 cans is used up. But he says he's keeping the faith — and the name Mijovi
	__________________ 'Twas The Night Before Christmas And All Through The Full House Not A Creature Was Stirring, Not Even Mighty Mouse. All My Children We're Nestled All Snug In Their Beds While Visions Of Sugarbakers Danced In Their Heads.

07-19-2007, 11:23 AM	#2
catlover79 God Bless Val Forum Addict Join Date: May 29, 2006 Location: Bewitched in Ohio Posts: 70,392	Get over it, already.
	__________________ "Jesus loves you and He approves this message." "I'm alive. I'm feeling good. I'm trying to live every moment as much as I can." - Valerie Harper, March 2013

07-19-2007, 01:30 PM	#4
coffield3 <3 Forum Veteran Join Date: Jul 23, 2006 Location: England Posts: 7,379	Who the hell does he think he is?? the world revolves around jon bon big head!!!
	__________________ Roseanne Fan!! ღღღ

07-19-2007, 01:19 PM	#3
Mikado Main st bridge Forum Superstar Join Date: Jul 06, 2005 Posts: 25,892	Celebs think they own the World