Who Needs the Kwik-E-Mart? 7-Eleven Does - Sitcoms Online Message Boards

Lex Luthor · 07-04-2007, 06:36 PM

http://www.abcnews.go.com/Entertainm...ory?id=3337228

Barbara Burke leaves the 7-11 "Kwik-E-Mart" in Dallas, Sunday, July 1, 2007. Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art.

Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art.

Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees.

It's all part of a campaign to hype the July 27 opening of "The Simpsons Movie," the big-screen debut for the long-running television cartoon, which loves to lampoon 7-Eleven as a store that sells all kinds of unhealthy snacks and is run by a man with a thick Indian accent.

For 20th Century Fox Film Corp. and Homer's creators at Gracie Films, the stunt is a cheap way to call attention to their movie, since 7-Eleven is bearing all the costs, which executives of the retail chain put at somewhere in the single millions.

At 7-Eleven, they're hoping it shows the ubiquitous chain has a trait seen in few corporations the ability to laugh at themselves.

"We thought if you really want to do something different, the idea of actually changing stores into Kwik-E-Marts was over the top but a natural," said Bobbi Merkel, an executive for of 7-Eleven's advertising agency, FreshWorks, a unit of Omnicom Group Inc. "It shows they get the joke."

The monthlong promotion has been rumored a long time it's hard to keep a secret known by so many suppliers and franchisees but 7-Eleven managed to keep the locations of the stores quiet until early Sunday morning. That's when the exteriors of 11 U.S. stores and one in Canada were flocked in industrial foam and given new signs to replicate the animated look of Kwik-E-Marts.

The U.S. locations where a 7-Eleven store was transformed into a Kwik-E-Mart are New York City; Chicago; Dallas; Denver; Burbank, Calif.; Los Angeles; Henderson, Nev.; Orlando, Fla.; Mountain View, Calif.; Seattle; and Bladensburg, Md.

The idea grew out of conversations between Fox and 7-Eleven's advertising agency.

Lex Luthor · 07-04-2007, 06:45 PM

Unbelievably they opened the only Canadian location and only one of 12 in my small town of Coquitlam (pop 122,000)

I went yesterday actually by accident as I happened to have a slurpee craving. I saw that the 7-11 had become a Kwik-E-Mart overnight.

It was pretty neat to see, all the signage had changed and inside all the clerks were dressed in the traditional green Kwik-e-mart clothing.

I got the last box of Krusty-O's for my sister but I am sure they will be restocking.

Pics from the Coquitlam store (small one is from my camera phone)

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Kay Scarpetta · 07-04-2007, 07:30 PM

That's actually very amusing.

The Idol · 07-04-2007, 08:02 PM

hahaha!!!!!

Lex Luthor · 07-06-2007, 02:03 PM

Last Updated: Wednesday, July 4, 2007 | 2:04 PM ET
CBC News
For the past decade, Squishees, Buzz Cola and Krusty-Os cereal were the tasty fare of Bart and Lisa, purchased at the Kwik-E-Mart on The Simpsons.

But this weekend, the fictional store and its products became a reality at 7-Eleven stores across North America.

Employees at a 7-Eleven in Coquitlam, B.C., open their store decked out as the Kwik-E-Mart, the fictional convenience store made famous by The Simpsons TV show.
(CBC) One store in Canada and 11 in the U.S. were covered in industrial foam to make them look animated and stocked with Kwik-E-Mart products to promote The Simpsons Movie, premiering later this month.

The promotion had been rumoured for a while, but the U.S. locations were kept secret until this past weekend, and the Canadian location, in Coquitlam, B.C., was only revealed Tuesday.

'Springfield for a month'

"We've become Springfield for a month," Coquitlam 7-Eleven store manager Brian Watt told CBC News. "It's a great thing."

For one month only, Apu Nahasapeemapetilon's fictional store has been replicated almost perfectly, with life-sized models of Apu, Homer and Chief Wiggums overseeing doughnut-eating competitions and the sale of Simpsons products.

While there are lots of doughnuts and Marge straws, fans won't find any Duff beer. Promoters decided it wasn't appropriate to sell the drink to promote the PG-13 rated movie.

Even without Duffman, fans at the Coquitlam grand opening on Tuesday enjoyed seeing the small-screen store become a reality.

People chugged squishees, ate pink-frosted donuts and shared their favourite lines from the store, including, of course, Apu's famous, "Thank you, come again."

Hollow · 07-06-2007, 02:25 PM

SIMPSONS DID IT! SIMPSONS DID IT!

AKA · 07-06-2007, 02:26 PM

I'd get a box of Krusty-O's, but I'm afraid I'd find a razor blade in there like Bart did.

Chelsea · 07-06-2007, 02:45 PM

Quote:

Originally Posted by Lex Luthor

The U.S. locations where a 7-Eleven store was transformed into a Kwik-E-Mart are New York City; Chicago; Dallas; Denver; Burbank, Calif.; Los Angeles; Henderson, Nev.; Orlando, Fla.; Mountain View, Calif.; Seattle; and Bladensburg, Md.

Nearest one to me would be.....Chicago.

No way I'm driving to freakin Chicago to go to Kwik-E-Mart, much as I love the concept. That said, my friend Adam JUST moved to LA, and happened to stop at the one over there. Wonderful time has had, so I'm told.

Lex Luthor · 07-06-2007, 03:00 PM

Quote:

Originally Posted by Seth

Nearest one to me would be.....Chicago.

No way I'm driving to freakin Chicago to go to Kwik-E-Mart, much as I love the concept. That said, my friend Adam JUST moved to LA, and happened to stop at the one over there. Wonderful time has had, so I'm told.

Apparently the other 7-11's will be selling the Simpsons merchandise as well (Squishees, pink donuts, Krusty O's, etc...) it is just the stores that switched to KWik E Marts will have more .

Lex Luthor · 07-11-2007, 02:30 PM

Quote:

Originally Posted by AKA

I'd get a box of Krusty-O's, but I'm afraid I'd find a razor blade in there like Bart did.

Haha,

I hope the box I gave my sister doesn't have any razor blades.

More pics
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Courtnee · 07-11-2007, 09:48 PM

haha, "thank you for loitering, come again."

Corolla · 07-12-2007, 09:25 AM

Quote:

Originally Posted by Lex Luthor

Unbelievably they opened the only Canadian location and only one of 12 in my small town of Coquitlam (pop 122,000)

I went yesterday actually by accident as I happened to have a slurpee craving. I saw that the 7-11 had become a Kwik-E-Mart overnight.

It was pretty neat to see, all the signage had changed and inside all the clerks were dressed in the traditional green Kwik-e-mart clothing.

I got the last box of Krusty-O's for my sister but I am sure they will be restocking.

Pics from the Coquitlam store (small one is from my camera phone)

Attachment 127280

Attachment 127281

Small town?

Bigger than NL's biggest city. Actually, it's 1/5 of NL.

white-xmas · 07-12-2007, 11:44 AM

Jezz, I mean that is something else aint it. That is cool. Does anyone know of one of the 7-11 that changed near Springfield, Ohio. I mean you think thats where they would try to change them dont you.

07-04-2007, 06:36 PM	#1
Lex Luthor I'm bringing Lexy back Senior Member Join Date: Jun 07, 2005 Location: The Great White North Posts: 2,374	Who Needs the Kwik-E-Mart? 7-Eleven Does http://www.abcnews.go.com/Entertainm...ory?id=3337228 Barbara Burke leaves the 7-11 "Kwik-E-Mart" in Dallas, Sunday, July 1, 2007. Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art. Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art. Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees. It's all part of a campaign to hype the July 27 opening of "The Simpsons Movie," the big-screen debut for the long-running television cartoon, which loves to lampoon 7-Eleven as a store that sells all kinds of unhealthy snacks and is run by a man with a thick Indian accent. For 20th Century Fox Film Corp. and Homer's creators at Gracie Films, the stunt is a cheap way to call attention to their movie, since 7-Eleven is bearing all the costs, which executives of the retail chain put at somewhere in the single millions. At 7-Eleven, they're hoping it shows the ubiquitous chain has a trait seen in few corporations the ability to laugh at themselves. "We thought if you really want to do something different, the idea of actually changing stores into Kwik-E-Marts was over the top but a natural," said Bobbi Merkel, an executive for of 7-Eleven's advertising agency, FreshWorks, a unit of Omnicom Group Inc. "It shows they get the joke." The monthlong promotion has been rumored a long time it's hard to keep a secret known by so many suppliers and franchisees but 7-Eleven managed to keep the locations of the stores quiet until early Sunday morning. That's when the exteriors of 11 U.S. stores and one in Canada were flocked in industrial foam and given new signs to replicate the animated look of Kwik-E-Marts. The U.S. locations where a 7-Eleven store was transformed into a Kwik-E-Mart are New York City; Chicago; Dallas; Denver; Burbank, Calif.; Los Angeles; Henderson, Nev.; Orlando, Fla.; Mountain View, Calif.; Seattle; and Bladensburg, Md. The idea grew out of conversations between Fox and 7-Eleven's advertising agency.
	__________________ I look forward to resuming our verbal judo - Lex Luthor It's a complicated world, Clark. Only the naïve view it in black and white - Lex Luthor Genevieve: "I underestimated you, Lex." Lex: "Well, that’s a common mistake." Lionel Luthor: "We don't need to play games, son." Lex Luthor: "Dad, games are all we got."

07-04-2007, 07:30 PM	#3
Kay Scarpetta Defy Gravity 8.26.05 Forum Superstar Join Date: Jul 04, 2001 Location: La Vie Boheme Posts: 28,013	That's actually very amusing.
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07-04-2007, 08:02 PM	#4
The Idol Coolest user Occasional Poster Join Date: Apr 10, 2006 Location: Virgina! Posts: 83	hahaha!!!!!
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07-06-2007, 02:03 PM	#5
Lex Luthor I'm bringing Lexy back Senior Member Join Date: Jun 07, 2005 Location: The Great White North Posts: 2,374	Oh Canada, D'oh Homer Last Updated: Wednesday, July 4, 2007 \| 2:04 PM ET CBC News For the past decade, Squishees, Buzz Cola and Krusty-Os cereal were the tasty fare of Bart and Lisa, purchased at the Kwik-E-Mart on The Simpsons. But this weekend, the fictional store and its products became a reality at 7-Eleven stores across North America. Employees at a 7-Eleven in Coquitlam, B.C., open their store decked out as the Kwik-E-Mart, the fictional convenience store made famous by The Simpsons TV show. (CBC) One store in Canada and 11 in the U.S. were covered in industrial foam to make them look animated and stocked with Kwik-E-Mart products to promote The Simpsons Movie, premiering later this month. The promotion had been rumoured for a while, but the U.S. locations were kept secret until this past weekend, and the Canadian location, in Coquitlam, B.C., was only revealed Tuesday. 'Springfield for a month' "We've become Springfield for a month," Coquitlam 7-Eleven store manager Brian Watt told CBC News. "It's a great thing." For one month only, Apu Nahasapeemapetilon's fictional store has been replicated almost perfectly, with life-sized models of Apu, Homer and Chief Wiggums overseeing doughnut-eating competitions and the sale of Simpsons products. While there are lots of doughnuts and Marge straws, fans won't find any Duff beer. Promoters decided it wasn't appropriate to sell the drink to promote the PG-13 rated movie. Even without Duffman, fans at the Coquitlam grand opening on Tuesday enjoyed seeing the small-screen store become a reality. People chugged squishees, ate pink-frosted donuts and shared their favourite lines from the store, including, of course, Apu's famous, "Thank you, come again."

07-11-2007, 09:48 PM	#11
Courtnee MAN VS SAMMICH. Forum Star Join Date: Mar 23, 2005 Location: Louisiana Posts: 16,413	haha, "thank you for loitering, come again."
	__________________ Whether I'm the rose of sheer perfection A freckle on the nose of life's complexion The Cinderella or the shine apple of its eye I gotta fly once, I gotta try once, Only can die once, right, sir? Ooh, life is juicy, juicy and you see, I gotta have my bite, sir. Get ready for me love, 'cause I'm a "comer" I simply gotta march, my heart's a drummer Don't bring around the cloud to rain on my parade

07-04-2007, 06:45 PM	#2
Lex Luthor I'm bringing Lexy back Senior Member Join Date: Jun 07, 2005 Location: The Great White North Posts: 2,374	Unbelievably they opened the only Canadian location and only one of 12 in my small town of Coquitlam (pop 122,000) I went yesterday actually by accident as I happened to have a slurpee craving. I saw that the 7-11 had become a Kwik-E-Mart overnight. It was pretty neat to see, all the signage had changed and inside all the clerks were dressed in the traditional green Kwik-e-mart clothing. I got the last box of Krusty-O's for my sister but I am sure they will be restocking. Pics from the Coquitlam store (small one is from my camera phone)

07-06-2007, 02:25 PM	#6
Hollow Member Forum Superstar Join Date: Dec 16, 2001 Posts: 30,406	SIMPSONS DID IT! SIMPSONS DID IT!

07-06-2007, 02:26 PM	#7
AKA Member Forum Star Join Date: Dec 17, 2001 Posts: 15,746	I'd get a box of Krusty-O's, but I'm afraid I'd find a razor blade in there like Bart did.

07-12-2007, 11:44 AM	#13
white-xmas Banned Banned!! Occasional Poster Join Date: Jul 12, 2007 Location: ohio Posts: 7	Jezz, I mean that is something else aint it. That is cool. Does anyone know of one of the 7-11 that changed near Springfield, Ohio. I mean you think thats where they would try to change them dont you.