NBC Partners with Nissan for More Placement in "Heroes" - Sitcoms Online Message Boards

Brian Damage · 06-17-2007, 01:18 PM

Last year, somebody at Nissan or their media agency OMD, evidently saw what they like in "Heroes," and took a chance on it before it became a hit.

That prescience is now paying off as they made another deal with the Peacock before somebody else stole their thunder in the promising second season.

If you're a "Heroes" fan, you'll know that some of the shows characters either drove or found opportune times to mention Nissan's Versa, Armada SUV and Altima sedan in numerous episodes.

To begin the campaign off, Nissan will exclusively sponsor the shows premiere episode which will result in fewer commercial interruptions.

I like this deal on both sides because Nissan will not only market through traditional tv commercials, but will also sponsor online content, the DVD release of the first season, the music video and other outlets also.

TJL · 06-17-2007, 01:50 PM

Save the Altima, save the world...

06-17-2007, 01:18 PM	#1
Brian Damage I'm Rich Bitch Forum Icon Join Date: Feb 03, 2002 Location: What Ain't No Country I Ever Heard Of...They Speak English in What? Posts: 63,107	NBC Partners with Nissan for More Placement in "Heroes" Last year, somebody at Nissan or their media agency OMD, evidently saw what they like in "Heroes," and took a chance on it before it became a hit. That prescience is now paying off as they made another deal with the Peacock before somebody else stole their thunder in the promising second season. If you're a "Heroes" fan, you'll know that some of the shows characters either drove or found opportune times to mention Nissan's Versa, Armada SUV and Altima sedan in numerous episodes. To begin the campaign off, Nissan will exclusively sponsor the shows premiere episode which will result in fewer commercial interruptions. I like this deal on both sides because Nissan will not only market through traditional tv commercials, but will also sponsor online content, the DVD release of the first season, the music video and other outlets also.
	__________________ The Key to the Kingdom of Heaven: John 3:3 *Money Doesn't Buy Happiness...But I'd Rather Cry in My Private Jet*

06-17-2007, 01:50 PM	#2
TJL Suburbanite Extrordinaire Forum Star Join Date: Dec 29, 2001 Location: New Jersey - the cradle of civilization Posts: 16,591	Save the Altima, save the world...
	__________________ "I think I'll stroll up to the front to see how the shooting's going..." - Capt. Benjamin Franklin "Hawkeye" Pierce Read my blogs! http://centralparkamisguide.com/ http://dvdcriticscorner.com Visit me on Facebook!http://www.facebook.com/profile.php?id=641138880 Hey, I do the tweet thing too! http://twitter.com/TomLevier My shop of handmade items! http://www.etsy.com/shop/ColdGarageCreations