Pirates 3 still dominates Box Office

[Brian Damage]

1 Pirates of the Caribbean: At World's End $43,188,000
2 Knocked Up $29,284,000
3 Shrek the Third $26,704,000
4 Mr. Brooks $10,020,000
5 Spider-Man 3 $7,500,000
6 Waitress $2,025,000
7 Gracie $1,363,000
8 Bug $1,220,000
9 28 Weeks Later $1,200,000
10 Disturbia $1,127,000

[comedyfreak]

"Pirates of the Caribbean: At World's End" hit an ebb tide in its second weekend but still had enough buoyancy to hold the No. 1 spot at the box office.

With a $43.2 million weekend, Disney's blockbuster sequel sank a steep 62.4 percent from its $114.7 million opening a week earlier, according to studio estimates Sunday.

Universal's romantic comedy "Knocked Up," starring Katherine Heigl as a career woman who gets pregnant from a one-night stand with a slacker (Seth Rogen), debuted a strong No. 2 with $29.3 million. The movie's weekend gross equaled its entire production budget.

"It looks like a lot of people wanted to get knocked up this weekend," said Paul Dergarabedian, president of box-office tracker Media By Numbers.

MGM's thriller "Mr. Brooks," with Kevin Costner as a mild-mannered businessman who moonlights as a serial killer, premiered in fourth place with $10 million.

Picturehouse's sports tale "Gracie," featuring Elisabeth Shue in a film inspired by tragic events in her own life and her teenage days as the only girl on a boys soccer team, opened at No. 7 with $1.4 million.

The big drop for "Pirates of the Caribbean" was typical of summer flicks that open to colossal numbers. In the second weekend, Sony's "Spider-Man 3" tumbled 62 percent from its record $151.1 million debut, while DreamWorks Animation's "Shrek the Third" fell 57 percent from its $121.6 million opening.

While big films once had longer shelf life, most blockbusters today aim to pack in the crowds the first weekend before audiences move on to the next hit. By the second weekend, most people who wanted to catch a big movie already have seen it.

"It's exactly where I expected it," said Chuck Viane, head of distribution for Disney. "Once you get everybody who is that avid, crazy fan that's going to see it the first week, then you rely on people who never go out the first week and the people who just come back and back and back."

With its mix of serious themes and bawdy humor, director Judd Apatow's "Knocked Up" became a rare R-rated comedy to click with a mainstream audience, much as his "The 40-Year-old Virgin" did two years ago. Most Hollywood comedies have a softer tone to land a PG-13 rating.

"This could not be reduced to PG-13 just to get a broader audience. It would have lost the beauty of the whole film," said Nikki Rocco, head of distribution for Universal. "It's amazing how Judd hits the exact buttons of what average people go through in their lives."

Overseas, "At World's End" did an additional $105.4 million over the weekend to bring its worldwide total to $625.3 million.

Domestically, the movie has grossed $216.5 million, trailing last summer's "Pirates of the Caribbean: Dead Man's Chest," which had a $135.6 million opening and had taken in $258.4 million after its second weekend.

"Shrek the Third" took in $26.7 million domestically to lift its total to $254.6 million. It is rolling out gradually overseas.

With $7.5 million, "Spider-Man 3" padded its domestic haul to $318.3 million. Worldwide, "Spider-Man 3" has taken in $844 million, surpassing 2002's "Spider-Man" ($821 million) to become the biggest hit in Sony's history.

Weekend Box Office Estimates (U.S.)
This Wk Last Wk Title Dist. Weekend Gross Cumulative
Gross Rlse
Wks # of
Theaters
1 1 Pirates of the Caribbean: At World's End Buena Vista Pictures Distribution $43,188,000 $216,527,000 2 4362
2 - Knocked Up Universal Pictures Distribution $29,284,000 $29,284,000 1 2871
3 2 Shrek the Third Paramount Pictures, Paramount Pictures International $26,704,000 $254,611,000 3 4109
4 - Mr. Brooks MGM Distribution Company $10,020,000 $10,020,000 1 2453
5 3 Spider-Man 3 Sony Pictures Releasing, Sony Pictures Releasing International $7,500,000 $318,264,000 5 3402
6 5 Waitress Fox Searchlight Pictures $2,025,000 $9,454,000 5 605
7 - Gracie Picturehouse $1,363,000 $1,363,000 1 1164
8 4 Bug Lionsgate $1,220,000 $6,092,000 2 1661
9 6 28 Weeks Later 20th Century Fox Distribution $1,200,000 $26,577,000 4 1121
10 7 Disturbia Paramount Pictures $1,127,000 $76,718,000 8 1035
11 8 Georgia Rule Universal Pictures Distribution $581,000 $18,109,000 4 953
12 10 Fracture New Line Cinema $500,000 $38,052,000 7 608